> ## Documentation Index
> Fetch the complete documentation index at: https://tryprefer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Does Prefer track Microsoft Copilot?

> Yes, on Prefer Enterprise. Enterprise tracks Microsoft Copilot and every other AI model you need; self-serve plans cover the five core engines.

Yes, on Enterprise. Prefer Enterprise tracks Microsoft Copilot as part of a custom plan that covers every AI model you need. Starter, Growth and Scale cover ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity; on those plans, check Copilot by hand and watch copilot.microsoft.com referrals in your analytics.

*Last updated 3 October 2026*

## Prefer tracks Copilot on Enterprise

Prefer tracks Microsoft Copilot on Prefer Enterprise. Enterprise is a custom solution: alongside ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, it covers every other AI model you need, Copilot included, scoped into your contract. Starter, Growth and Scale cover the five core engines.

**If Copilot matters to your buyers, Prefer Enterprise tracks it with the same metrics as every other engine.** Each Copilot answer is stored in full, with the brands named in order, every cited URL and the tone of each mention, and every metric splits per engine and per market. To scope it, [book a demo](https://cal.com/javed-khatri-wlgmiv/30min) or see [Prefer Enterprise](https://tryprefer.com/solutions/enterprise/).

## Checking Copilot on a self-serve plan

On a self-serve Prefer plan, you can still get a useful read on Copilot by hand.

1. **Pick your questions.** Use 10 to 20 of the buyer questions you already track in Prefer, so the two sets line up.
2. **Ask Copilot each one.** Use copilot.microsoft.com, signed out if you can, on the same day you read your Prefer numbers.
3. **Log two things.** Note whether Copilot names your brand, and which sites it cites as sources.
4. **Compare with your Prefer engines.** If Copilot names the same rivals and cites the same sites as ChatGPT or Perplexity, the work you do for those engines likely carries over. If it differs a lot, note which pages it prefers.
5. **Repeat on a regular rhythm.** One check is a snapshot. Two or more show direction.

## Watch Copilot traffic in your analytics

**Referrals from copilot.microsoft.com show whether Copilot sends you visitors, which is the part of Copilot that touches revenue.** Build a source segment in your own analytics for the AI assistant referrers: chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai. Prefer connects to Google Analytics on every plan, so you can read that traffic next to your AI visibility.

## How other tools handle Copilot

Several self-serve AI visibility tools list Copilot. Our [engine coverage comparison](https://tryprefer.com/learn/answers/which-ai-engines-do-visibility-tools-track/) shows who includes it and at which tier, with checked dates. Otterly put it on every tier in our September 2026 checks, Scrunch included it on its \$250 Core plan, and Semrush kept it on Enterprise. To see where your brand stands on the core engines right now, [run the free AI visibility audit](https://app.tryprefer.com/audit).

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Can I track Copilot on a Prefer self-serve plan?">
    Not on Starter, Growth or Scale. Prefer's self-serve plans cover ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Copilot comes with Prefer Enterprise, which is scoped to the models you need.
  </Accordion>

  <Accordion title="Which other models can Prefer Enterprise add?">
    Any AI model your buyers use. Prefer Enterprise is a custom solution, so Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek, Qwen and others are added to your contract as needed, on top of the five core engines. Book a demo to scope it.
  </Accordion>

  <Accordion title="Which other AI visibility tools track Copilot?">
    Prefer Enterprise does, and several self-serve tools list it too. In our September 2026 rendered checks, Otterly included Copilot on every tier, Peec AI offered it on its self-serve model menu, Ahrefs' AI Visibility Index and Scrunch's \$250 Core plan covered it, and Semrush gated it to Enterprise. Check each vendor's live pricing page before you buy, because these lists change.
  </Accordion>
</AccordionGroup>

## Also asked as

* Can Prefer monitor Bing Copilot answers?
* Is Copilot one of Prefer's AI engines?
* Does Prefer cover Microsoft's AI assistant?

## Sources

* [Prefer Enterprise (our product)](https://tryprefer.com/solutions/enterprise/)
* [Prefer pricing (our product)](https://tryprefer.com/pricing/)
* [Prefer: Which AI engines do visibility tools track?](https://tryprefer.com/learn/answers/which-ai-engines-do-visibility-tools-track/)
* [Prefer vs Scrunch](https://tryprefer.com/compare/prefer-vs-scrunch/)
* [Prefer: Which AI engine sends the most traffic? and Prefer docs: Integrations](https://tryprefer.com/learn/answers/which-ai-engine-sends-most-traffic/)

## Related

* [Which AI engines does Prefer track?](/docs/help/which-ai-engines-does-prefer-track)
* [Does Prefer track Claude?](/docs/help/does-prefer-track-claude)
* [Does Prefer connect to Google Search Console and GA4?](/docs/help/does-prefer-connect-to-google-search-console)
* [Which AI search engine sends the most referral traffic?](https://tryprefer.com/learn/answers/which-ai-engine-sends-most-traffic/)
* [Prefer Enterprise: every AI model you need](https://tryprefer.com/solutions/enterprise/)
* [Which engines other AI visibility tools track](https://tryprefer.com/learn/answers/which-ai-engines-do-visibility-tools-track/)
* [Which AI engine sends the most traffic](https://tryprefer.com/learn/answers/which-ai-engine-sends-most-traffic/)


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