> ## Documentation Index
> Fetch the complete documentation index at: https://tryprefer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How does Prefer handle my data?

> Prefer takes read-only access to Search Console and GA, uses it only to show your visibility, never sells it, and lets you revoke access any time.

Prefer requests read-only access when you connect Google Search Console or Google Analytics, uses that data only to show your AI and search visibility, does not sell it and does not share it with other customers. You can revoke access at any time, and you can ask Prefer to access, correct or delete your personal data.

*Last updated 3 October 2026*

## The short version

**Prefer reads only what it needs to show your visibility, never sells your data, and never shares it with other customers.** That is the core of two public pages: the [trust page](https://tryprefer.com/trust/) and the [privacy policy](https://tryprefer.com/privacy/). The policy names the operator, Kocoa Technologies Private Limited, and gives one contact for privacy questions, [hello@tryprefer.com](mailto:hello@tryprefer.com).

Below is what Prefer collects, where it goes and what you control, quoted from those pages and nothing more.

## What Prefer collects

| Data | Where it comes from | What it is used for |
| - | - | - |
| Email, website or brand, messages | You, when you request an audit, start a trial or contact Prefer | Running the audit or account, replying to you |
| Account details | You, when you sign up | Running the account |
| Site usage data | Google Analytics 4 and PostHog on tryprefer.com | Understanding what is useful and improving the site |
| Search Console and Analytics data | A read-only connection you grant | Showing your AI and search visibility inside Prefer |
| AI answers to your tracked prompts | Prefer's tracking runs | Your dashboards, citations and metrics |

**The Google connections are read-only, so Prefer can see your search data but cannot change anything in your Google accounts.**

## Who else touches it

Prefer uses a small set of providers and shares only what each needs:

* Cloud hosting and content delivery.
* Product and web analytics: Google Analytics and PostHog.
* Affiliate referral tracking: Endorsely, a single marketing cookie, only if you arrive through a partner.
* Payments: Dodo Payments, the merchant of record.
* The AI and search-data APIs that power tracking.

A current sub-processor list is available on request. Cookies beyond essential ones are your choice in the cookie banner, and you can change it from Cookie settings in the footer.

## What you control

1. **Revoke Google access** at any time from your Google account, or by asking Prefer.
2. **Request access, correction or deletion** of your personal information by emailing [hello@tryprefer.com](mailto:hello@tryprefer.com).
3. **Unsubscribe** from emails at any time.
4. **Export your data** as CSV or PDF on Growth and above, per the [integrations docs](/docs/account/integrations).

Pausing does not delete. If a trial ends without an upgrade, tracking pauses and nothing is deleted. An agency can pause a client workspace and keep all of its history.

## What Prefer does not claim

**Prefer's public pages do not list a formal security certification such as SOC 2 or ISO 27001, and the privacy policy calls Prefer an early-stage company.** On retention, the policy says Prefer keeps personal information only as long as it needs it for the stated purposes or as the law requires; it does not publish a fixed retention period. Enterprise includes SSO, roles and custom security, which is the place to raise specific requirements. To see what Prefer measures before you connect anything, [run the free audit](https://app.tryprefer.com/audit), which needs no account.

## Frequently asked questions

<AccordionGroup>
  <Accordion title="Does Prefer have SOC 2 or ISO 27001?">
    Prefer's trust and privacy pages do not list any formal security certification. The privacy policy describes Prefer as an early-stage company, so if your review needs a certification, ask the Prefer team directly before you sign.
  </Accordion>

  <Accordion title="Can Prefer change anything in my Google Search Console or Analytics?">
    No. Prefer requests read-only access to Search Console and Google Analytics and uses it only to show your visibility inside Prefer. You can revoke that access at any time from your Google account.
  </Accordion>

  <Accordion title="How do I get my data deleted by Prefer?">
    Email Prefer at [hello@tryprefer.com](mailto:hello@tryprefer.com) and ask for your personal information to be deleted. The privacy policy also lets you request access or correction, and you can revoke any Google connection yourself at any time.
  </Accordion>
</AccordionGroup>

## Also asked as

* Is my data safe with Prefer?
* Does Prefer sell customer data?
* What sub-processors does Prefer use?

## Sources

* [Prefer trust page](https://tryprefer.com/trust/)
* [Prefer privacy policy](https://tryprefer.com/privacy/)
* [Prefer docs, Agency pricing; Prefer pricing FAQ](/docs/account/agencies)

## Related

* [Does Prefer support SSO?](/docs/help/does-prefer-support-sso)
* [Does Prefer connect to Google Search Console and GA4?](/docs/help/does-prefer-connect-to-google-search-console)
* [Can I export my data from Prefer?](/docs/help/can-i-export-data-from-prefer)
* [Who makes Prefer, and where is it based?](/docs/help/who-makes-prefer)
* [Trust and data at Prefer](https://tryprefer.com/trust/)
* [Privacy policy](https://tryprefer.com/privacy/)
* [Terms of service](https://tryprefer.com/terms/)


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