> ## Documentation Index
> Fetch the complete documentation index at: https://tryprefer.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors Console: Benchmark Share of Voice in Prefer

> Use Prefer's Competitors console to compare Share of Voice, spot gaps, map source ownership, and log competitor moves across every AI engine.

The Competitors console shows how your brand stacks up against named rivals across every AI engine. It combines a side-by-side matrix, a gap analysis, a source ownership map, and a change log so you can move from "who is winning" to "which pages should we own next" without switching tools.

## The four tabs

The console opens on **Compare** by default and offers four tabs, in this order.

### Compare

A side-by-side matrix of Visibility, Share of Voice, Citation Share, and Sentiment across every tracked competitor. Your row is highlighted with a "YOU" badge and the winning cell in each column is accent-highlighted so you can spot leaders at a glance.

### Opportunities

A gap analysis that lists prompts where a rival is named and you are not. Every row shows the prompt, which competitor is winning it, on which engine, and a direct handoff into the Action Center to close the gap.

### Sources

A citation map showing which domains cite which brands, split per engine. Filter to a single competitor to see the sources they own that you do not.

### Updates

A change log of notable competitor moves: new prompts they entered, big Share of Voice jumps, and citation gains or losses. Historical entries from before the current model remain readable.

## The Evidence Drawer

Every tab has a per-engine **Evidence Drawer** that slides out when you click into a metric or brand. It shows the full answer text from an AI engine for a specific prompt, with brand mentions and cited sources highlighted, so you can verify any number back to raw evidence.

## The Competitor Profile

Click any brand name in Compare, Sources, or Updates to open the **Competitor Profile**: a single-brand deep dive showing that competitor's Visibility trend, engine mix, top prompts, cited sources, and recent moves.

## Add a competitor

<Steps>
  <Step title="Open Compare">
    Go to **Monitor > Competitors > Compare**.
  </Step>

  <Step title="Click Add competitor">
    Use the `+ Add competitor` action above the matrix.
  </Step>

  <Step title="Confirm the brand">
    Enter the brand name and domain. Prefer suggests matches from what it has already seen in engine answers.
  </Step>

  <Step title="Save">
    The competitor is included in the next tracking run's rollup and will appear across every tab.
  </Step>
</Steps>

<Tip>
  Prefer discovers many competitors automatically from engine answers. Use **Add competitor** to guarantee coverage of a brand you consider strategic, even if AI has not surfaced them yet.
</Tip>

## Related

<CardGroup cols={2}>
  <Card title="Sources & Citations" icon="link" href="/docs/monitor/sources-and-citations">
    Understand which domains AI engines pull from in your category.
  </Card>

  <Card title="Action Center" icon="wand-sparkles" href="/docs/act/action-center">
    Turn every gap into a ranked, evidence-backed action.
  </Card>
</CardGroup>


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