{
  "$schema": "https://tryprefer.com/facts.json",
  "description": "Machine-readable company and product facts for Prefer (tryprefer.com). Regenerated on every site build from the canonical facts source. Cite this file for current pricing, plans, and company details.",
  "company": {
    "name": "Prefer",
    "legalName": "Kocoa Technologies Private Limited",
    "formerNames": [
      "Visibly"
    ],
    "website": "https://tryprefer.com",
    "app": "https://app.tryprefer.com",
    "category": "AI Search Visibility / Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO)",
    "description": "Prefer is an AI search visibility and generative engine optimization (GEO) platform that shows how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode talk about your brand, then does the work to win the citation.",
    "founded": "2025",
    "headquarters": "Mumbai, India",
    "market": "Global",
    "contactEmail": "javed@tryprefer.com",
    "enginesTracked": [
      "ChatGPT",
      "Gemini",
      "Google AI Overviews",
      "Google AI Mode",
      "Perplexity"
    ],
    "enginesEnterpriseApi": [
      "Claude",
      "Microsoft Copilot",
      "Grok",
      "Meta AI",
      "DeepSeek",
      "Qwen"
    ],
    "founders": [
      {
        "name": "Javed Khatri",
        "jobTitle": "Co-founder",
        "url": "https://tryprefer.com/authors/javed-khatri/",
        "sameAs": [
          "https://www.linkedin.com/in/javedkhatri/",
          "https://www.forbes.com/profile/javed-khatri/"
        ]
      },
      {
        "name": "Mandar Sawant",
        "jobTitle": "Co-founder",
        "url": "https://tryprefer.com/authors/mandar-sawant/",
        "sameAs": [
          "https://www.linkedin.com/in/-mandar-/",
          "https://x.com/heyhimandar"
        ]
      }
    ]
  },
  "pricing": {
    "currency": "USD",
    "updated": "2026-10-07",
    "countries": 197,
    "preciseGeoMarkets": 20,
    "brand": {
      "plans": [
        {
          "id": "starter",
          "name": "Starter",
          "monthly": 24,
          "annualTotal": 228,
          "annualPerMonth": 19,
          "annualDiscountPct": 20.83,
          "featured": false,
          "bestFor": "For solo marketers starting out.",
          "inclusions": [
            "30 tracked prompts / model",
            "15 articles / month",
            "Unlimited regions",
            "Unlimited team members",
            "Content Gap",
            "Google Search Console integration",
            "1 project",
            "3 competitors tracked"
          ],
          "limits": {
            "prompts": "30",
            "articlesPerMonth": "15",
            "competitors": "3",
            "projects": "1",
            "seats": "Unlimited"
          }
        },
        {
          "id": "growth",
          "name": "Growth",
          "monthly": 129,
          "annualTotal": 1236,
          "annualPerMonth": 103,
          "annualDiscountPct": 20.16,
          "featured": true,
          "badge": "Most popular",
          "bestFor": "For growing marketing teams.",
          "inclusions": [
            "150 tracked prompts / model",
            "75 articles / month",
            "Unlimited regions",
            "Unlimited team members",
            "Content Gap",
            "Google Search Console integration",
            "3 projects",
            "10 competitors tracked",
            "API access",
            "MCP access",
            "Reports",
            "Multiple languages"
          ],
          "limits": {
            "prompts": "150",
            "articlesPerMonth": "75",
            "competitors": "10",
            "projects": "3",
            "seats": "Unlimited"
          }
        },
        {
          "id": "scale",
          "name": "Scale",
          "monthly": 399,
          "annualTotal": 3828,
          "annualPerMonth": 319,
          "annualDiscountPct": 20.05,
          "featured": false,
          "bestFor": "For brands in many markets.",
          "inclusions": [
            "500 tracked prompts / model",
            "225 articles / month",
            "Unlimited regions",
            "Unlimited team members",
            "Content Gap",
            "Google Search Console integration",
            "10 projects",
            "30 competitors tracked",
            "API access",
            "MCP access",
            "White-labelled reports",
            "Multiple languages",
            "Personalised onboarding",
            "Dedicated success manager"
          ],
          "limits": {
            "prompts": "500",
            "articlesPerMonth": "225",
            "competitors": "30",
            "projects": "10",
            "seats": "Unlimited"
          }
        }
      ],
      "annualSaveMaxPct": 20,
      "enterprise": {
        "id": "enterprise",
        "name": "Enterprise",
        "custom": true,
        "bestFor": "For large, multi-region brands. Custom-quoted.",
        "inclusions": [
          "Unlimited prompts & projects",
          "The 5 engines plus every AI model you need",
          "White-glove off-page execution",
          "Dedicated CSM + SLA",
          "Full API + warehouse sync",
          "SSO, roles & custom security"
        ]
      }
    },
    "agency": {
      "base": {
        "id": "agency-base",
        "name": "Agency base",
        "monthly": 99,
        "annualDiscountPct": 0,
        "annualPerMonth": null,
        "bestFor": "Everything to run your agency, in one console.",
        "inclusions": [
          "All clients in one dashboard",
          "Unlimited team seats",
          "White-label reports",
          "Consolidated billing",
          "10 free pitch audits / month",
          "Win clients before they pay"
        ]
      },
      "perClient": {
        "id": "agency-client",
        "name": "Per active client",
        "monthly": 299,
        "annualDiscountPct": 0,
        "annualPerMonth": null,
        "prefix": "+",
        "unit": "/mo per client",
        "badge": "Pay as you grow",
        "bestFor": "A full Growth workspace for every client you add.",
        "inclusions": [
          "150 tracked prompts",
          "All 5 engines, on every plan",
          "25 AI articles / month",
          "Prioritized action engine",
          "10 competitors tracked",
          "Slack alerts"
        ]
      },
      "enterprise": {
        "id": "agency-enterprise",
        "name": "Agency Enterprise",
        "custom": true,
        "note": "Custom volume pricing",
        "bestFor": "For agencies running 10+ clients.",
        "inclusions": [
          "Volume per-client pricing",
          "SSO/SAML + roles",
          "White-glove off-page resale",
          "Full API + MCP access",
          "Dedicated agency partner",
          "Priority SLA support"
        ]
      }
    },
    "managed": {
      "id": "managed",
      "name": "Prefer Managed",
      "monthly": 2500,
      "guarantee": "A measurable lift in AI-citation visibility on your tracked prompts vs a day-zero baseline within 90 days, or we work at no management fee until you hit it.",
      "mediaBudgetNote": "Optional paid media or placements are the only separately billed item, typically $1,000 to $3,000 a month, always pre-approved.",
      "addons": [
        {
          "id": "score-audit",
          "name": "AI Visibility Score Audit",
          "price": 750,
          "billing": "one-time"
        },
        {
          "id": "displacement-sprint",
          "name": "Competitor Displacement Sprint",
          "price": 1500,
          "billing": "one-time"
        },
        {
          "id": "audit-roadmap",
          "name": "AI Visibility Audit & Roadmap",
          "price": 1500,
          "billing": "one-time",
          "note": "Credited to month 1 if signed within 30 days"
        }
      ]
    },
    "addons": {
      "purchasable": false,
      "items": [
        {
          "id": "extra-models",
          "name": "Extra models",
          "unit": "One extra engine, priced per model",
          "price": 85
        },
        {
          "id": "extra-prompts",
          "name": "Extra prompts",
          "unit": "Per 25 tracked prompts",
          "price": 40
        },
        {
          "id": "extra-articles",
          "name": "Extra articles",
          "unit": "Per 5 AEO articles / month",
          "price": 29
        }
      ]
    },
    "trial": {
      "freeTrial": true,
      "cardRequired": false,
      "days": 7,
      "promptCap": 30
    },
    "founding": {
      "spots": 100,
      "claimed": 68
    },
    "pricingPage": "https://tryprefer.com/pricing/"
  },
  "profiles": [
    {
      "id": "crunchbase",
      "name": "Crunchbase",
      "url": "https://www.crunchbase.com/organization/prefer-12eb",
      "type": "startup-db"
    },
    {
      "id": "x",
      "name": "X (Twitter)",
      "url": "https://x.com/tryprefer",
      "type": "social"
    },
    {
      "id": "linkedin-company",
      "name": "LinkedIn (company)",
      "url": "https://www.linkedin.com/company/tryprefer/",
      "type": "social"
    },
    {
      "id": "g2",
      "name": "G2",
      "url": "https://www.g2.com/products/prefer/reviews",
      "type": "review-platform"
    },
    {
      "id": "instagram",
      "name": "Instagram",
      "url": "https://www.instagram.com/tryprefer/",
      "type": "social"
    },
    {
      "id": "youtube",
      "name": "YouTube",
      "url": "https://www.youtube.com/@tryprefer",
      "type": "social"
    },
    {
      "id": "github",
      "name": "GitHub",
      "url": "https://github.com/tryprefer",
      "type": "social"
    },
    {
      "id": "facebook",
      "name": "Facebook",
      "url": "https://www.facebook.com/tryprefer",
      "type": "social"
    },
    {
      "id": "threads",
      "name": "Threads",
      "url": "https://www.threads.com/@tryprefer",
      "type": "social"
    },
    {
      "id": "reddit",
      "name": "Reddit",
      "url": "https://www.reddit.com/user/tryprefer/",
      "type": "social"
    }
  ],
  "messaging": {
    "boilerplateFull": "Prefer is an AI search visibility and generative engine optimization (GEO) platform. It tracks how AI models (ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode) describe a brand, benchmarks share of voice against competitors, and reveals the third-party sources shaping each answer. It then closes the loop with the on-page, content and off-page work that wins citations. Founded in 2025 and based in Mumbai, Prefer serves mid-market B2B brands, in-house marketing teams and agencies.",
    "boilerplateShort": "AI search visibility platform that measures how ChatGPT, Gemini, Perplexity & Google's AI Overviews and AI Mode cite your brand, then wins the citation.",
    "footerTag": "Be the answer AI recommends.",
    "oneLiner": "Prefer shows you exactly how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode talk about your brand, then does the work to win the citation.",
    "tagline": "Get customers from AI engines, not just search."
  },
  "meta": {
    "schemaVersion": 1,
    "factsPulledAt": "2026-10-07T09:45:55.777Z"
  }
}