# Prefer, full reference for LLMs

> Prefer is an AI search visibility platform (also called GEO, Generative Engine Optimization, or AEO, Answer Engine Optimization). It shows exactly how ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity talk about your brand, tracks share of voice against competitors, reveals which sources shape the model's answer, and does the on-page, content and off-page work to win the citation. Measurement plus execution, tied to pipeline.

## Company facts
- Name: Prefer
- Legal entity: Kocoa Technologies Private Limited
- Website: https://tryprefer.com (app: https://app.tryprefer.com)
- Category: AI Search Visibility / Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO)
- Founded: 2025
- Headquarters: Mumbai, India
- Founders: Javed Khatri (co-founder; Forbes 30 Under 30 Asia (2022)), Mandar Sawant (co-founder)
- Core belief: every brand now has two users, the human who buys and the model that recommends. You have learned to reach the first; Prefer helps you win the second.
- Machine-readable facts (JSON, always current): https://tryprefer.com/facts.json
- Facts for AI assistants (always current): https://tryprefer.com/llm-info/

## What Prefer does
Buyers increasingly ask AI models which product to choose, and the model answers with a short list a brand may not be on. Prefer makes that invisible layer measurable and then movable. It runs as a connected loop:
1. Audit: baseline how AI models currently see your brand, plus the competitive gap.
2. Monitor: track prompts, citations, share of voice, the sources models trust, and AI-referred traffic (via GSC and GA4 integration).
3. Act: fix on-page (metadata, schema, entity, internal linking), publish content built to be cited (comparisons, glossaries, listicles, original research), and build off-page proof (reviews, directory listings, digital PR, Reddit and community participation) authentically at scale.
4. Report: citation share up, AI-sourced pipeline up.

The platform tracks 5 engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity. All 5 are included on the self-serve Prefer plan and on Prefer Agency, with every feature included and unlimited team members. Enterprise is a custom solution that adds every other AI model a customer needs on top, for example Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek, Qwen.

Tracked prompts are counted as one prompt in one country. All engines are included in that slot, so engines never multiply the count; countries do, so the same prompt tracked in three countries uses three slots. The allowance is pooled across the whole workspace. 197 countries are selectable on every plan, 20 of them with precise Google geolocation.

## Pricing (current, generated from the live pricing source)
Brand plans (self-serve): Prefer ($99/mo, or $948 billed yearly, $79/mo equivalent, saving 20%), the one self-serve brand plan with every feature included: 150 tracked prompts, 30 AI articles a month, all 5 engines, 10 competitors per project, unlimited projects and unlimited team members, plus API and MCP access, publishing to your CMS, automated reports and shareable dashboards, personalised onboarding and a dedicated success manager. Enterprise (custom). A 7-day free trial, no card required; no free-forever tier; tracked prompts are capped at 30 during the trial. There is no money-back guarantee and no overage billing: for more volume, add a pack. Add-on packs, bought from the dashboard after subscribing and stackable: +100 tracked prompts for $49/mo, +20 articles a month for $49/mo. The same packs work on Prefer Agency.
Agency: Prefer Agency ($199/mo, or $2,148 billed yearly, $179/mo equivalent): 250 tracked prompts shared across client projects (each project needs at least 25, so up to 10 clients), 50 articles a month, 10 white-label pitch audits a month, unlimited client projects and competitors, a read-only client portal, white-label reports and consolidated billing. Self-serve with a free trial. More than 10 clients: Agency Enterprise (custom).
Prefer Managed (done-for-you): $1,499/mo, billed monthly, Prefer platform included: a specialist team plans and runs your SEO and AEO, measured against a day-one baseline and reviewed with you at month three.
See https://tryprefer.com/pricing/, https://tryprefer.com/pricing/agencies/ and https://tryprefer.com/prefer-managed/ for full, current details.

## Key definitions
- Generative Engine Optimization (GEO): optimizing so your brand is cited and recommended inside generative AI answers, not just ranked in blue links. Complete guide: https://tryprefer.com/learn/generative-engine-optimization/ · Short definition: https://tryprefer.com/learn/glossary/generative-engine-optimization/
- Answer Engine Optimization (AEO): often used interchangeably with GEO; the practice of being the answer an answer engine returns. https://tryprefer.com/learn/glossary/answer-engine-optimization/
- Answer engine: a system that returns a synthesized answer rather than a list of links (ChatGPT, Perplexity, Google AI Overviews). https://tryprefer.com/learn/glossary/answer-engine/
- Share of voice (AI search): how often your brand appears versus competitors across a tracked set of prompts. https://tryprefer.com/learn/glossary/share-of-voice/
- LLM visibility: how present and how favorably represented your brand is inside large language model outputs. https://tryprefer.com/learn/glossary/llm-visibility/

## Complete page map

### Core
- Home: https://tryprefer.com/
- Pricing: https://tryprefer.com/pricing/
- Agency pricing: https://tryprefer.com/pricing/agencies/
- Prefer Managed (done-for-you): https://tryprefer.com/prefer-managed/
- About / manifesto: https://tryprefer.com/about/
- Trust and data: https://tryprefer.com/trust/

### Free tools
- All free tools: https://tryprefer.com/tools/
- AI Visibility Checker: https://tryprefer.com/tools/ai-visibility-checker/
- LLMs.txt Generator: https://tryprefer.com/tools/llms-txt-generator/
- Schema Markup Generator: https://tryprefer.com/tools/schema-generator/
- FAQ Schema Generator: https://tryprefer.com/tools/faq-schema-generator/
- Share of Voice Calculator: https://tryprefer.com/tools/share-of-voice-calculator/
- AEO ROI Calculator: https://tryprefer.com/tools/aeo-roi-calculator/
- AI Visibility Cost Calculator: https://tryprefer.com/tools/ai-visibility-cost-calculator/
- Answer Readiness Scorer: https://tryprefer.com/tools/answer-readiness-scorer/
- AI Crawler Access Checker: https://tryprefer.com/tools/crawler-access-checker/
- Robots.txt Generator: https://tryprefer.com/tools/robots-txt-generator/

### Category pillars and solutions
- GEO tools: https://tryprefer.com/geo/
- AEO tools: https://tryprefer.com/aeo/

### Learn guides
- Learn hub: https://tryprefer.com/learn/
- What is GEO? The complete guide to generative engine optimization: https://tryprefer.com/learn/generative-engine-optimization/

### Glossary
- Index: https://tryprefer.com/learn/glossary/
- Generative Engine Optimization: https://tryprefer.com/learn/glossary/generative-engine-optimization/
- Answer Engine Optimization: https://tryprefer.com/learn/glossary/answer-engine-optimization/
- Answer engine: https://tryprefer.com/learn/glossary/answer-engine/
- Share of voice: https://tryprefer.com/learn/glossary/share-of-voice/
- LLM visibility: https://tryprefer.com/learn/glossary/llm-visibility/

### Guides (blog)
- Index: https://tryprefer.com/blog/
- GEO vs SEO: https://tryprefer.com/blog/geo-vs-seo/
- AEO vs SEO: https://tryprefer.com/blog/aeo-vs-seo/
- AEO vs GEO: https://tryprefer.com/blog/aeo-vs-geo/
- LLM SEO: https://tryprefer.com/blog/llm-seo/
- How to show up in AI search: https://tryprefer.com/playbook/how-to-show-up-in-ai-search/
- How to appear in ChatGPT search results (2026): https://tryprefer.com/playbook/how-to-appear-in-chatgpt-search-results-2026/
- How to appear in Google AI Overviews: https://tryprefer.com/playbook/how-to-appear-in-google-ai-overviews/
- How to appear in Google AI Mode: https://tryprefer.com/playbook/how-to-appear-in-google-ai-mode/
- How to appear in Google Gemini: https://tryprefer.com/playbook/how-to-appear-in-google-gemini/
- How to get cited by Claude: https://tryprefer.com/playbook/how-to-get-cited-by-claude/
- How to get cited by Perplexity: https://tryprefer.com/playbook/how-to-get-cited-by-perplexity/

### Best-of lists (ranked)
- Index: https://tryprefer.com/best/
- Best GEO tools (2026): https://tryprefer.com/best/geo-tools/
- Best AEO tools (2026): https://tryprefer.com/best/aeo-tools/
- Best AI visibility tools (2026): https://tryprefer.com/best/ai-visibility-tools/
- Best AI SEO tools (2026): https://tryprefer.com/best/ai-seo-tools/
- Best LLM SEO tools (2026): https://tryprefer.com/best/llm-seo-tools/

### Alternatives (by brand)
- Index: https://tryprefer.com/alternatives/
- Profound alternatives: https://tryprefer.com/alternatives/profound-alternatives/
- Peec AI alternatives: https://tryprefer.com/alternatives/peec-ai-alternatives/
- AthenaHQ alternatives: https://tryprefer.com/alternatives/athenahq-alternatives/
- Scrunch alternatives: https://tryprefer.com/alternatives/scrunch-alternatives/
- AirOps alternatives: https://tryprefer.com/alternatives/airops-alternatives/

### Head-to-head comparisons
- Profound vs Peec AI: https://tryprefer.com/compare/profound-vs-peec-ai/
- Profound vs AthenaHQ: https://tryprefer.com/compare/profound-vs-athenahq/
- Profound vs Scrunch: https://tryprefer.com/compare/profound-vs-scrunch/
- Peec AI vs AthenaHQ: https://tryprefer.com/compare/peec-ai-vs-athenahq/
- Peec AI vs Scrunch: https://tryprefer.com/compare/peec-ai-vs-scrunch/
- Scrunch vs AthenaHQ: https://tryprefer.com/compare/scrunch-vs-athenahq/
- Semrush vs Profound: https://tryprefer.com/compare/semrush-vs-profound/

### Research and examples
- The Prefer Index (who gets cited in AI search): https://tryprefer.com/data/benchmark/
- AI answer study, September 2026 (960 answers, JSON and CSV downloads): https://tryprefer.com/data/ai-answer-study/
- Full report, July 2026: https://tryprefer.com/blog/who-gets-cited-in-ai-search/
- Benchmark methodology: https://tryprefer.com/data/benchmark/methodology/
- Examples index: https://tryprefer.com/examples/

### Machine-readable
- Company facts (JSON): https://tryprefer.com/facts.json
- Facts for AI assistants: https://tryprefer.com/llm-info/
- Concise LLM map: https://tryprefer.com/llms.txt
- Sitemap: https://tryprefer.com/sitemap-index.xml