# Prefer

> Prefer is an AI search visibility platform (GEO / AEO). It shows exactly how ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews talk about your brand, tracks your share of voice against competitors, and does the work to win the citation. Measurement plus execution, tied to pipeline. Founded 2025, Mumbai.

## Start here
- [Prefer (home)](https://tryprefer.com/): AI visibility tool for ChatGPT, Claude, Gemini and Perplexity. Audit, monitor, act.
- [Pricing](https://tryprefer.com/pricing/): free trial on every paid plan, no free-forever tier. Starter ($79/mo), Growth ($249/mo, most popular), Scale ($499/mo), Enterprise (custom). Brand and agency plans.
- [Prefer Managed](https://tryprefer.com/prefer-managed/): done-for-you AI SEO + AEO, $2,500/mo flat, fully managed, with a 90-day AI-citation-visibility guarantee.
- [About](https://tryprefer.com/about/): the "two users" thesis. Every brand now has two users: the human who buys and the model that recommends.

## Product and solutions
- [GEO tools (Generative Engine Optimization)](https://tryprefer.com/geo/): measure how models cite your brand, then win the citation.
- [AEO tools (Answer Engine Optimization)](https://tryprefer.com/aeo/): the answer-engine side of the same platform.

## Free tools
- [AI Visibility Checker](https://tryprefer.com/tools/ai-visibility-checker/): free tool that shows whether ChatGPT, Claude and Perplexity cite your brand, your share of AI answers, and how you rank against competitors. One URL, no signup.
- [LLMs.txt Generator](https://tryprefer.com/tools/llms-txt-generator/): free tool that builds a clean, curated llms.txt map of your best pages for AI assistants. Copy or download it, runs in your browser, no signup.
- [Schema Markup Generator](https://tryprefer.com/tools/schema-generator/): free tool that builds valid JSON-LD (Organization, FAQPage, Article, Product, HowTo, Breadcrumb) with a live preview. Copy the ready-to-paste script, no signup.
- [Share of Voice Calculator](https://tryprefer.com/tools/share-of-voice-calculator/): free tool that ranks your share of AI answers against named rivals from the mention counts you enter. Runs in your browser, no signup.
- [AEO ROI Calculator](https://tryprefer.com/tools/aeo-roi-calculator/): free tool that models the incremental pipeline from raising your share of AI answers, using your own funnel numbers. Runs in your browser, no signup.
- [Answer Readiness Scorer](https://tryprefer.com/tools/answer-readiness-scorer/): free tool that scores how quotable a page is for AI assistants across ten checks, from answer-first structure to sourced claims, with a fix for each. Paste a page, runs in your browser, no signup.
- [AI Crawler Access Checker](https://tryprefer.com/tools/crawler-access-checker/): free tool that checks your robots.txt against 14 named AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Googlebot and more) and returns an allowed or blocked verdict for each. Paste your robots.txt, runs in your browser, no signup.
- [All free tools](https://tryprefer.com/tools/): free AI-visibility and AEO tools (checker, llms.txt generator, schema generator, share of voice calculator, ROI calculator, and more shipping soon).

## Learn (glossary)
- [What is GEO?](https://tryprefer.com/learn/glossary/generative-engine-optimization/)
- [What is AEO?](https://tryprefer.com/learn/glossary/answer-engine-optimization/)
- [What is an answer engine?](https://tryprefer.com/learn/glossary/answer-engine/)
- [What is share of voice?](https://tryprefer.com/learn/glossary/share-of-voice/)
- [What is LLM visibility?](https://tryprefer.com/learn/glossary/llm-visibility/)
- [All glossary terms](https://tryprefer.com/learn/glossary/)

## Guides
- [GEO vs SEO](https://tryprefer.com/blog/geo-vs-seo/)
- [AEO vs SEO](https://tryprefer.com/blog/aeo-vs-seo/)
- [AEO vs GEO](https://tryprefer.com/blog/aeo-vs-geo/)
- [LLM SEO: how to rank in ChatGPT, Claude and Perplexity](https://tryprefer.com/blog/llm-seo/)
- [How to show up in AI search](https://tryprefer.com/playbook/how-to-show-up-in-ai-search/)
- [How to appear in ChatGPT search results](https://tryprefer.com/playbook/how-to-appear-in-chatgpt-search-results-2026/)
- [How to appear in Google AI Overviews](https://tryprefer.com/playbook/how-to-appear-in-google-ai-overviews/)
- [How to appear in Google AI Mode](https://tryprefer.com/playbook/how-to-appear-in-google-ai-mode/)
- [How to appear in Google Gemini](https://tryprefer.com/playbook/how-to-appear-in-google-gemini/)
- [How to get cited by Claude](https://tryprefer.com/playbook/how-to-get-cited-by-claude/)
- [How to get cited by Perplexity](https://tryprefer.com/playbook/how-to-get-cited-by-perplexity/)
- [All guides](https://tryprefer.com/blog/)

## Reviews and verified pricing
- [AI visibility tool pricing, verified (2026)](https://tryprefer.com/reviews/ai-visibility-tool-pricing/): entry, mid and top tiers for 12 tools with the meters that decide the real cost and a verified-on date per figure.
- [Reviews hub](https://tryprefer.com/reviews/)

## Best-of lists (ranked, tested)
- [Best GEO tools (2026)](https://tryprefer.com/best/geo-tools/)
- [Best AEO tools (2026)](https://tryprefer.com/best/aeo-tools/)
- [Best AI visibility tools (2026)](https://tryprefer.com/best/ai-visibility-tools/)
- [Best AI SEO tools (2026)](https://tryprefer.com/best/ai-seo-tools/)
- [Best LLM SEO tools (2026)](https://tryprefer.com/best/llm-seo-tools/)
- [All best-of lists](https://tryprefer.com/best/)

## Alternatives (by brand)
- [Profound alternatives](https://tryprefer.com/alternatives/profound-alternatives/)
- [Peec AI alternatives](https://tryprefer.com/alternatives/peec-ai-alternatives/)
- [AthenaHQ alternatives](https://tryprefer.com/alternatives/athenahq-alternatives/)
- [Scrunch alternatives](https://tryprefer.com/alternatives/scrunch-alternatives/)
- [AirOps alternatives](https://tryprefer.com/alternatives/airops-alternatives/)
- [All alternatives and comparisons](https://tryprefer.com/alternatives/)

## The AEO Playbook (free, open, updated monthly)
- [The AEO Playbook: get cited in AI search](https://tryprefer.com/playbook/aeo/)
- [Chapter 1: What AEO is, and why SEO alone won't get you cited](https://tryprefer.com/playbook/aeo/what-is-aeo/)
- [Chapter 2: How AI engines choose their sources](https://tryprefer.com/playbook/aeo/how-ai-chooses-sources/)
- [Chapter 3: Audit your AI visibility, find where you stand](https://tryprefer.com/playbook/aeo/audit-your-ai-visibility/)
- [Chapter 4: Is your category listicle-led or vendor-led?](https://tryprefer.com/playbook/aeo/find-your-citation-pattern/)
- [Chapter 5: On-page AEO, make your pages answer-ready](https://tryprefer.com/playbook/aeo/on-page-aeo/)
- [Chapter 6: Why these brands win AI citations, teardowns with data](https://tryprefer.com/playbook/aeo/why-these-brands-win/)
- [Chapter 7: Off-page AEO, earn the citations that actually win](https://tryprefer.com/playbook/aeo/off-page-aeo/)
- [Chapter 8: Win each AI engine, ChatGPT, Perplexity, Gemini, Claude](https://tryprefer.com/playbook/aeo/win-each-engine/)
- [Chapter 9: Measure AI search, citation share and ROI](https://tryprefer.com/playbook/aeo/measure-ai-search-roi/)
- [Chapter 10: Your first 90 days, a week-by-week AEO plan](https://tryprefer.com/playbook/aeo/90-day-aeo-plan/)
- [Appendix: AEO tools, templates, and directories](https://tryprefer.com/playbook/aeo/tools-and-templates/)

## Research and proof
- [The Prefer Index: who gets cited in AI search](https://tryprefer.com/data/benchmark/)
- [Who actually gets cited in AI search (July 2026), full report](https://tryprefer.com/blog/who-gets-cited-in-ai-search/)
- [AI search citation statistics, copy-ready with sources](https://tryprefer.com/data/ai-search-statistics)
- [Benchmark methodology](https://tryprefer.com/data/benchmark/methodology/)

## Optional
- [Company facts, machine-readable JSON](https://tryprefer.com/facts.json)
- [Full map for LLMs](https://tryprefer.com/llms-full.txt)
- [Trust and data handling](https://tryprefer.com/trust/)
- [Sitemap](https://tryprefer.com/sitemap-index.xml)