Everything you need to write about Prefer. For interviews, data, or assets, reach us at hello@tryprefer.com.
Prefer is an AI search visibility platform that shows brands how ChatGPT, Claude, Gemini and Perplexity talk about them, then does the work to win the citation. Founded in 2025 and headquartered in Mumbai, Prefer combines measurement and execution on one belief: every brand now has two users, the human who buys and the model that recommends.
Javed Khatri is the co-founder of Prefer. He was named to the Forbes 30 Under 30 Asia list in 2022.
LinkedIn ↗Mandar Sawant is the co-founder of Prefer, an AI search visibility platform based in Mumbai.
LinkedIn ↗From our July 2026 study of how AI engines cite brands: 47 buyer questions across 8 industries, run through ChatGPT, Perplexity, Gemini and Claude with web search on. One measured run, directional not definitive. Full data and method on the Prefer Index.
Logos, founder headshots, and product screenshots are available on request. Email hello@tryprefer.com and we will send the current pack.