<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Prefer Blog</title><description>Guides, explainers, and case studies on getting cited by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews.</description><link>https://tryprefer.com/</link><language>en-us</language><item><title>What is Prefer? The AI visibility platform, explained</title><link>https://tryprefer.com/blog/what-is-prefer/</link><guid isPermaLink="true">https://tryprefer.com/blog/what-is-prefer/</guid><description>Prefer measures how ChatGPT, Gemini, Perplexity and Google AI describe you, then writes the content that wins the citation. Prefer Managed adds off-page work.</description><pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>Prefer</category><category>AI visibility</category><category>AEO</category><category>GEO</category><category>AI search</category><category>company</category></item><item><title>Brand Visibility in AI Search: The AI Visibility Funnel</title><link>https://tryprefer.com/blog/ai-visibility-funnel/</link><guid isPermaLink="true">https://tryprefer.com/blog/ai-visibility-funnel/</guid><description>Brand visibility in AI search breaks at five stages: reachable, retrieved, cited, named, kept. Prefer&apos;s data on where brands drop out, and the fix per stage.</description><pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AEO</category><category>GEO</category><category>AI visibility</category><category>AI citations</category><category>AI search</category><category>methodology</category></item><item><title>The AEO Loop: A Weekly AEO Strategy That Wins AI Citations</title><link>https://tryprefer.com/blog/aeo-loop/</link><guid isPermaLink="true">https://tryprefer.com/blog/aeo-loop/</guid><description>The AEO loop is Prefer&apos;s weekly AEO framework: measure tracked prompts, classify cited sources, read winning pages, score honestly, act. The full recipe.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AEO</category><category>GEO</category><category>AI citations</category><category>AI visibility</category><category>AI search</category><category>methodology</category></item><item><title>AI Overviews: what they are and how they pick sources</title><link>https://tryprefer.com/blog/ai-overviews/</link><guid isPermaLink="true">https://tryprefer.com/blog/ai-overviews/</guid><description>What Google&apos;s AI Overviews are, how they choose and cite sources, what they do to your traffic, and how to show up. Prefer tracks whether they cite you.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AI Overviews</category><category>Google</category><category>AI search</category><category>AEO</category><category>SEO</category><category>zero-click search</category></item><item><title>AI search optimization: the complete practice guide</title><link>https://tryprefer.com/blog/ai-search-optimization/</link><guid isPermaLink="true">https://tryprefer.com/blog/ai-search-optimization/</guid><description>AI search optimization is getting your brand cited by ChatGPT, Perplexity, Gemini, Claude and Google AI. The map, and how Prefer tracks it and writes content.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate><category>Guides</category><category>AI search optimization</category><category>AEO</category><category>GEO</category><category>AI search</category><category>LLM SEO</category></item><item><title>AI SEO: what it means now and what actually changes</title><link>https://tryprefer.com/blog/ai-seo/</link><guid isPermaLink="true">https://tryprefer.com/blog/ai-seo/</guid><description>AI SEO now means two things: using AI to do SEO, and getting your brand cited inside AI answers. What changes, what stays, and how to start with Prefer.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AI SEO</category><category>AEO</category><category>GEO</category><category>AI search</category><category>LLM SEO</category></item><item><title>How ChatGPT fans out one question into five searches</title><link>https://tryprefer.com/blog/how-chatgpt-fans-out-queries/</link><guid isPermaLink="true">https://tryprefer.com/blog/how-chatgpt-fans-out-queries/</guid><description>Prefer logged the web searches ChatGPT ran for 47 buyer questions: 224 in all, 54% of them site-scoped checks of a brand&apos;s own pages. Write for the fan-out.</description><pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate><category>Case studies</category><category>query fan-out</category><category>ChatGPT</category><category>AEO</category><category>AI search</category><category>case study</category><category>retrieval</category></item><item><title>Reddit is the most-cited source in AI search</title><link>https://tryprefer.com/blog/reddit-most-cited-source-ai-search/</link><guid isPermaLink="true">https://tryprefer.com/blog/reddit-most-cited-source-ai-search/</guid><description>Prefer measured which sources ChatGPT and Google&apos;s AI cite for software buyers. Reddit was #1 on ChatGPT (30% of citations) and #2 on Google.</description><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><category>Case studies</category><category>AI citations</category><category>Reddit</category><category>benchmark</category><category>GEO</category><category>AEO</category><category>AI search</category><category>case study</category></item><item><title>Who gets cited in AI search: the best-documented wins</title><link>https://tryprefer.com/blog/who-gets-cited-in-ai-search/</link><guid isPermaLink="true">https://tryprefer.com/blog/who-gets-cited-in-ai-search/</guid><description>Prefer asked ChatGPT, Perplexity, Gemini and Claude 47 buyer questions in 8 industries and logged 1,237 citations. 40% went to listicles, not vendors&apos; sites.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate><category>Case studies</category><category>AI citations</category><category>benchmark</category><category>GEO</category><category>AEO</category><category>AI search</category><category>case study</category></item><item><title>AEO vs GEO: what&apos;s the difference, and does it matter?</title><link>https://tryprefer.com/blog/aeo-vs-geo/</link><guid isPermaLink="true">https://tryprefer.com/blog/aeo-vs-geo/</guid><description>AEO and GEO name almost the same practice. The real difference in emphasis, where they overlap, and why one tool, such as Prefer, should cover both.</description><pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AEO</category><category>GEO</category><category>AI search</category><category>answer engine optimization</category><category>generative engine optimization</category></item><item><title>AEO vs SEO: how answer optimization actually differs</title><link>https://tryprefer.com/blog/aeo-vs-seo/</link><guid isPermaLink="true">https://tryprefer.com/blog/aeo-vs-seo/</guid><description>AEO vs SEO: one question vs one keyword, extractability vs crawlability, a citation vs a click, how the daily work differs, and how Prefer measures AEO.</description><pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>AEO</category><category>SEO</category><category>AI search</category><category>answer engine optimization</category></item><item><title>GEO vs SEO: what changes when answers replace links</title><link>https://tryprefer.com/blog/geo-vs-seo/</link><guid isPermaLink="true">https://tryprefer.com/blog/geo-vs-seo/</guid><description>GEO vs SEO for marketers: how the visibility model, metrics, timescales, skills and budget change once AI answers replace links, and how Prefer tracks both.</description><pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>GEO</category><category>SEO</category><category>AI search</category><category>generative engine optimization</category></item><item><title>LLM SEO: how to rank in ChatGPT, Claude and Perplexity</title><link>https://tryprefer.com/blog/llm-seo/</link><guid isPermaLink="true">https://tryprefer.com/blog/llm-seo/</guid><description>LLM SEO is how you get large language models to cite and recommend your brand. What it is, how it differs from SEO, the playbook, and how Prefer tracks it.</description><pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate><category>Guides</category><category>LLM SEO</category><category>GEO</category><category>AEO</category><category>AI search</category><category>ChatGPT SEO</category></item><item><title>ChatGPT vs Perplexity vs Claude: a citation test</title><link>https://tryprefer.com/blog/chatgpt-vs-perplexity-vs-claude-citation-test/</link><guid isPermaLink="true">https://tryprefer.com/blog/chatgpt-vs-perplexity-vs-claude-citation-test/</guid><description>Prefer asked ChatGPT, Perplexity, Gemini and Claude the same buyer questions with web search on. They cited almost entirely different sources.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>Explainers</category><category>comparison</category><category>AI search</category><category>GEO</category></item></channel></rss>