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Prefer’s agency track is built for marketing agencies that manage AI search visibility for multiple clients. You get a single console, unlimited team seats, white-label reports, and consolidated billing. You only pay for the clients you are actively managing.

Agency plans

Agency pricing is monthly only; there is no annual agency plan. The agency track is set up with the Prefer team rather than bought online.

Agency Base

The base plan gives you everything you need to run your agency from one place:
  • All clients in one dashboard
  • Unlimited team seats
  • White-label reports (no per-report fees)
  • Consolidated billing
  • 10 free pitch audits per month to win new business

Per Active Client

Each active client gets a full Growth workspace:
  • 150 tracked prompts
  • All 5 engines, on every plan
  • 25 AI articles per month
  • Prioritized action engine
  • 10 competitors tracked
  • Slack alerts

Agency Enterprise

For agencies running 10 or more clients, Agency Enterprise adds:
  • Volume per-client pricing
  • White-glove off-page resale
  • Dedicated agency partner
  • SSO/SAML and role-based access
  • Full API + MCP access
  • Priority SLA support

How agency pricing works

Prefer uses four simple principles for agency billing:
  1. Pay per active client. Add a client and pay one flat fee. Pause a client and you stop paying for that client.
  2. Seats are always unlimited. Invite your whole team at no extra cost.
  3. White-label is included. Generate and send branded reports without per-report fees.
  4. Free pitch audits. Run up to 10 prospect audits per month to win new clients before they pay.

Worked example

If you manage 8 active clients, your monthly cost is:
  • Agency Base: $99
  • 8 active clients: 8 × $299 = $2,392
  • Total: $2,491 per month
Pause one client and your bill drops by $299 the next cycle.

Add a client workspace

1

Open the agency console

Log in to your Prefer agency workspace and go to the client list.
2

Add a new client

Click Add client and enter the client name and website.
3

Configure tracking

Set the client’s tracked prompts, competitors, and engines. The new workspace inherits Growth limits automatically.
4

Invite the client (optional)

Send a client invite if you want them to view their own dashboard. You control what they can see.

Pause a client

1

Find the client

In the agency console, locate the client you want to pause.
2

Pause the workspace

Open the client menu and select Pause workspace. Tracking stops immediately and billing for that client ends with the current cycle.
3

Resume anytime

Select Resume workspace when you are ready to reactivate. All historical data and settings are preserved.
Pausing a client stops tracking and alerts for that workspace, but your data is retained. You can resume without reconfiguring prompts or competitors.