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Content Gap in Prefer analyzes your tracked prompts and indexed pages to find topics where you have no owned content ranking or earning AI citations. It produces a coverage report with competitor ownership, suggested article briefs, and direct handoffs into Content Studio so you can close the gap quickly.

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What the report shows

The Content Gap report is computed from your latest completed tracking run and your project’s indexed page count. It includes:
  • Overall coverage percentage — a weighted measure of how many tracked prompts your brand already covers with owned or cited content.
  • Per-topic coverage — each tracked prompt shows its coverage status, query volume, content type, and intent classification.
  • Missing prompts — topics where your brand has zero visibility in AI answers.
  • Competitor ownership — which rivals own the space for each missing prompt, based on who AI engines currently cite.
  • Suggested article briefs — AI-generated recommendations for the page or content piece most likely to win citations for that topic.
Coverage is answer-weighted: a prompt where you appear in AI answers counts more heavily than one where you only rank in traditional results. The report uses real tracking data, not simulated estimates.

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Running a content gap analysis

1

Open Content Gap

Navigate to Act > Content Studio > Content Gap. The page loads the latest coverage data automatically.
2

Review the gauge and table

The half-gauge at the top shows your overall coverage. Below it, the prompt-coverage table lists every tracked prompt with a coverage ring, query count, type, and intent.
3

Open a gap report

Click any row with low or zero coverage to open the Gap Report modal. It shows an AI summary of why the gap exists, which competitors are winning, and a recommendation card with the suggested content angle.
4

Refresh if needed

If you have added new prompts or published new pages since the last tracking run, click Refresh to pull the latest data.

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Turning a gap into a draft

Once you identify a gap, you can seed a content run directly from the report.
1

Choose the action

In the Gap Report modal, click Optimise page if you already have a relevant page that needs improvement, or look for the seed option that matches your workflow.
2

Land in the agent modal

Prefer opens the agent configuration modal pre-filled with the prompt, title, and URL from the gap report. Review the brief and adjust tone, persona, or tools if needed.
3

Run the agent

Submit the run. The agent will research the topic, analyze reference pages, build a brief, and produce a draft you can refine in the Editor.
4

Publish and track

When the draft is ready, publish it and wait for the next tracking run to measure whether the gap closes.
If a gap row shows 100 percent coverage, it means your brand already appears in AI answers for that prompt. Focus on rows with low or zero coverage first for the fastest impact.

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How coverage is calculated

For each tracked prompt, Prefer checks the latest completed tracking run:
  • Visibility — whether your brand is mentioned or cited in AI answers.
  • Queries — the number of result-row fan-outs for that prompt.
  • Type and intent — derived from funnel stage, intent class, and source signals in your project configuration.
The overall coverage percentage weights each prompt by its answer visibility, so high-demand topics where you are absent pull the score down more than niche topics. Indexed pages come from your project’s audit data. If no audit is available, the indexed count starts at zero and the report focuses purely on citation gaps.
Content Gap does not persist a separate data model. It is computed on read from your tracking results, so the report is always current with your latest run.
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