The four tabs
The console opens on Compare by default and offers four tabs, in this order.Compare
A side-by-side matrix of Visibility, Share of Voice, Citation Share, and Sentiment across every tracked competitor. Your row is highlighted with a “YOU” badge and the winning cell in each column is accent-highlighted so you can spot leaders at a glance.Opportunities
A gap analysis that lists prompts where a rival is named and you are not. Every row shows the prompt, which competitor is winning it, on which engine, and a direct handoff into the Action Center to close the gap.Sources
A citation map showing which domains cite which brands, split per engine. Filter to a single competitor to see the sources they own that you do not.Updates
A change log of notable competitor moves: new prompts they entered, big Share of Voice jumps, and citation gains or losses. Historical entries from before the current model remain readable.The Evidence Drawer
Every tab has a per-engine Evidence Drawer that slides out when you click into a metric or brand. It shows the full answer text from an AI engine for a specific prompt, with brand mentions and cited sources highlighted, so you can verify any number back to raw evidence.The Competitor Profile
Click any brand name in Compare, Sources, or Updates to open the Competitor Profile: a single-brand deep dive showing that competitor’s Visibility trend, engine mix, top prompts, cited sources, and recent moves.Add a competitor
1
Open Compare
Go to Monitor > Competitors > Compare.
2
Click Add competitor
Use the
+ Add competitor action above the matrix.3
Confirm the brand
Enter the brand name and domain. Prefer suggests matches from what it has already seen in engine answers.
4
Save
The competitor is included in the next tracking run’s rollup and will appear across every tab.
Related
Sources & Citations
Understand which domains AI engines pull from in your category.
Action Center
Turn every gap into a ranked, evidence-backed action.