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Every dashboard in Prefer is built from the same short vocabulary: metrics, engines, prompts, and topics. Learning these four ideas first makes every report readable at a glance and every filter feel intentional.

Metrics

Visibility Score, Share of Voice, Citation Share, Avg Position, Sentiment, Delta.

Engines

Which AI answer engines Prefer measures, and how per-engine views work.

Prompts & Topics

How prompts, topics, personas, regions, views, and tags fit together.

How Prefer Works

The measurement loop from prompt to answer to action.