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The Prefer free audit gives you a one-off read of where your brand stands in AI answer engines today, with no account and no credit card required. It generates a set of prompts, runs them across multiple engines, extracts brand mentions and citations, and returns a shareable report with a starter action plan.

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What the audit does

1

Fetches your brand

You enter a domain and market. Prefer reads your site, infers your category, and builds a lightweight brand profile.
2

Generates topics and prompts

Prefer produces topics your buyers actually search and roughly 30 prompts spread across them.
3

Runs across three engines

The prompts are executed against ChatGPT, Google AI Overviews, and Gemini. Each answer is stored in full.
4

Scores and reports

Prefer scores Visibility, Share of Voice, Citation Share, and Sentiment, ranks competitors, identifies top cited sources, and outputs a report you can read in the browser or share by link.

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What is in the report

  • KPI strip: Visibility, Share of Voice, Citation Share, Sentiment.
  • Competitor table: which rivals AI engines name most often for your topics.
  • Prompt-level evidence: expand any prompt to see the exact answer each engine returned and which brands were named.
  • Top cited domains: the sources engines pull from in your category.
  • Sentiment themes: what AI is saying, in its own words.
  • Starter action plan: a shortlist of prioritized moves ranked by likely impact.

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Run the audit

Start your free audit

No account, no card. The audit stays free and ungated.

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Turn it into ongoing tracking

At the end of the report you can promote the audit into a full workspace. That preserves your topics, prompts, and competitors and enables ongoing tracking, alerts, the Action Center, and Content Studio.

Quickstart

Set up a workspace and launch your first tracked run.

How Prefer Works

Learn the measurement loop from prompt to answer to action.