Free tool
AEO ROI Calculator what AI search visibility is worth
Model the pipeline from raising your share of AI answers. Enter your numbers and see the incremental customers and revenue from closing the gap. It runs in your browser, no signup.
- New customers / month
- 4.5
- Incremental revenue / month
- $27,000
- Extra answers naming you / month
- 600
- Answer-share gap
- 8% to 20%
Free. Runs in your browser, so nothing you enter is uploaded. Measure your real current share with the AI Visibility Checker.
The short answer
How to value AI search visibility.
How do you calculate the ROI of AI search visibility?
You calculate the ROI of AI search visibility by modelling the pipeline from the answer share you would gain. Start with how many buying-question answers in your category name a brand each month, then multiply the answer-share points you expect to gain by the share of those answers that reach your site, your visitor-to-customer conversion rate, and your average contract value. The result is the incremental customers and revenue that closing the gap is worth. It is a model, not a measurement: the inputs are yours, so keep them conservative. To measure your actual current share, run the AI Visibility Checker.
inputs
gap
per year
signup
The model
Six inputs, one honest number.
The calculator multiplies these together. Every one is yours to set, and the formula is shown so nothing is a black box.
How many buying-question answers name a brand each month across the questions your buyers ask. A rough count from your own checking is fine.
The percentage of those answers that name you today. Measure it with the AI Visibility Checker rather than guessing.
Where you expect to get to. Be conservative: a few points is a realistic first move in most categories.
Of the answers that name you, the share that sends someone to your site to learn more.
Your visitor-to-customer conversion rate, the same one your funnel already uses.
Revenue per customer, so the model outputs pipeline in money, not just headcount.
How to use it
From your numbers to a business case.
No account and nothing leaves your browser. Set the inputs, read the incremental pipeline, and copy it into the deck.
- Enter your category volume
- How many AI answers name a brand in your category each month. Estimate from your own prompt checking.
- Set current and target share
- Your answer share today and where you expect to get to. Use the AI Visibility Checker for the current number.
- Add your funnel math
- Click-through, conversion rate and average contract value, the same numbers your team already reports.
- Read and copy the result
- The incremental customers and annual revenue from closing the gap, ready to paste into a plan or a deck.
This is a directional model, not a forecast. Keep the target and click-through conservative so the case survives scrutiny.
What good looks like
Conservative inputs, incremental math.
An ROI number is only as credible as the assumptions under it. These keep the case defensible.
The one input worth measuring is where you stand today. Run the AI Visibility Checker so the baseline is real, not optimistic.
Value only the share you expect to gain, not your whole category. The gap is the number a finance team will accept.
A few points of answer share is a strong first move. A doubling in one quarter is a red flag, not a business case.
Pull click-through, conversion and contract value from what you already report, so the model ties to numbers people trust.
Update the current share after each measurement, so the case tightens from a projection into a track record.
Questions
AEO ROI questions.
How do you calculate the ROI of AEO?
Multiply the answer-share points you expect to gain by your monthly category answer volume, the share of those answers that reach your site, your conversion rate, and your average contract value. That gives the incremental customers and revenue from closing the gap. This calculator does the math; you supply the inputs.
What inputs do I need?
Six: how many AI answers name a brand in your category each month, your current and target answer share, the share of answers naming you that reach your site, your visitor-to-customer conversion rate, and your average contract value. Every one is editable, and the formula is shown.
Where do I get my current answer share?
Measure it rather than guess. The free AI Visibility Checker runs your category's buying questions across five engines and reports how often each names you, which is the number to put in the current-share field.
Is this a forecast?
No, it is a directional model. It shows what a given share gain would be worth under your own assumptions. Keep the target and click-through conservative and treat the output as a business case to pressure-test, not a promise.
Is the calculator free?
Yes. It is free, needs no signup, and runs entirely in your browser, so nothing you enter is uploaded. Prefer's paid product is the work that actually moves the share the model is valuing.
How is share of voice different from answer share here?
Answer share, used in this model, is how often you are named as a percentage of the answers checked. Share of voice is your mentions as a percentage of all brand mentions. Use the Share of Voice Calculator for the second; this model runs on answer share.
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