By use case
Know every time AI cites you. And every time it doesn't.
Prefer tracks your AI citations. It runs your buyers' real questions across ChatGPT, Gemini, Perplexity and Google's AI surfaces, finds every page each answer cites, and shows you exactly which pages put you in the AI answer, or left you out.
Why citations
Mentioned is not cited.
An AI engine can know your brand and still send the buyer somewhere else. A mention is awareness. A citation is trust: the answer links to a page, and the click, the credibility and the shortlist follow that link.
Measured across all tracked prompts and engines, last 30 days. The 43-point gap is where buyers hear your name and still get sent to a competitor's page.
What gets tracked
Every buyer question, engine by engine, run by run.
Every tracked prompt runs on every AI engine. Prefer records whether the answer cited a page of yours, only named your brand, or left you out, and logs the change the moment an answer differs from the last run.
| Prompt | Family | Last change | ||||
|---|---|---|---|---|---|---|
| best expense management software for startups | Category | Cited | Named | Cited | Named | ▲Won on Gemini · cited via g2.com · this week |
| Expensify alternatives for small teams | Alternatives | Named | Absent | Named | Cited | ▼Lost on AI Overviews · nerdwallet.com updated · last week |
| Ramp vs Brex for a 50-person company | Competitor | Absent | Absent | Named | Absent | ●No citation · routed to Action Center |
| expense software that syncs with QuickBooks | Integration | Cited | Named | Cited | Cited | -Held · stable across 14 runs |
| how much does expense management software cost | Pricing | Named | Named | Absent | Named | ●Named only · pricing page never retrieved |
| automate receipt capture and approvals | Use case | Cited | Cited | Named | Cited | ▲Won on Perplexity · docs page cited · this week |
| SOC 2 compliant expense tools | Trust | Absent | Named | Absent | Named | +New prompt · first full run |
- CitedA page of yours is a source
- NamedMentioned, no link
- AbsentNot in the answer
- + 233 more prompts
What you get
Not a score. The receipts.
Every AI citation links back to a real page you can open, judge and act on. Tracking stays connected to the moves that change the numbers.
Every page behind every citation
Go from any prompt to the exact threads, review roundups and docs the AI engines used as sources, with a drafted, fair reply ready when the right move is to join the conversation.
The domains AI engines trust
See how often each domain in your category shows up in AI answers, and how often it gets cited, so you know which sources are worth earning and which are noise.
Alerts when citations move
Wins, losses and new sources land in your feed and inbox the day a run finds them, not in next month's report.
Inside one answer
Open any answer. See where it came from.
Every tracked run is stored with its full text and every source. This is one real run: the AI answer on the left, the pages that supplied it on the right, and the one domain that was read but never linked.
For most startups, the shortlist comes down to Ramp, Brex and Expensify, with Ramp praised for card-plus-software consolidation and closing the books faster12.
Community threads consistently recommend pairing whichever card you choose with software that automates receipt matching, and several founders name Ledgerly as the lightest way to do that on QuickBooks3.
For teams under 50 people, reviewers suggest weighing per-seat cost against automation depth before committing to an annual plan14.
Then what
Tracking is step one of a loop.
- 01
Track
Your prompts run across every AI engine. Every citation is recorded, with history.
- 02
Diagnose
Every lost citation comes with a cause: a page not read, a source you are missing from, a rival's update.
- 03
Act
The fix routes to Action Center: join the thread, pitch the roundup, ship the page.
- 04
Verify
The affected prompts run again until the citation flips, and the outcome is measured, not assumed.
Questions
Citation tracking, asked plainly.
What is an AI visibility tracker?
An AI visibility tracker runs a fixed set of buyer prompts across AI engines on a schedule and records whether your brand is mentioned, cited, or absent in each answer, so you see the trend instead of a one-off snapshot. That recurring loop is the difference between tracking and a one-time check: start with the free one-time check, then turn on tracking when you want the trend, the alerts and the fixes.
Which AI engines does Prefer track citations across?
ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, on every paid plan. Prefer Enterprise adds every other AI model you need, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek and Qwen. Each tracked prompt runs against every engine you enable, and each engine's citations are recorded separately, because they rarely agree.
What counts as an AI citation, versus a mention?
A citation means the answer used a specific page as a source, linked or listed it. A mention means your brand was named with no page of yours behind it. Prefer records both, and the gap between them is one of the most useful numbers on your dashboard.
Can I see the exact page an AI answer cited?
Yes. Every citation keeps its URL, saved with the run that produced it. You can open the thread, the roundup or the doc straight from the tracker, and engage from there.
What do I do when a competitor wins a citation?
The loss lands in your feed with a diagnosis and a recommended action: join the conversation, pitch the source for fair inclusion, or close the content gap on your own site. Action Center drafts the first move and verifies whether the citation flips.
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See how answer engines describe your brand today, and where the openings are to outpace the competition.