The questions rivals own
Each losing prompt with the brand that leads it, how far behind you are, and the page the answer used as its source. Sorted by how much winning it would move you.
By use case
See who AI recommends instead of you.
Prefer ranks every brand in your category by how often AI answers name them and cite them. You get your position, the questions each rival owns, and the shortest path to taking them back.
#3of 12 brands tracked in Expense management
#BrandCitation shareChange
01
Ramp44%▲ 3
02
Brex38%▼ 1
03
Expensify27%▼ 2
04
Navan22%▲ 1
05
LedgerlyYou18%▲ 5
Why benchmark
Rank is relative.
Your visibility only means something next to the brands you are up against. A category can move without you changing anything: a rival ships a comparison page, an editor updates a roundup, and the answer quietly starts naming someone else.
3rdof 12 tracked brands in your category
26ptcitation gap to the category leader
Ranked by citation share across 240 tracked buyer prompts and four AI engines, last 30 days. You are third on mentions and fifth on citations: the brands ahead of you are not better known, they are better sourced.
Where you stand
Question by question, who the answer names first.
Every tracked prompt is scored per engine: who leads the answer, where you place, and whether the answer cites a page of yours at all. The board updates each day, so a rival's move shows up as a change, not a surprise.
| Prompt | Leads | You |  ChatGPT |  Claude |  Gemini |  Perplexity | Last change |
|---|---|---|---|---|---|---|---|
| best expense management software for startupsCategory | #3 | Cited | Named | Cited | Named | ▼Ramp gained 4 citations · 2d ago | |
| Ramp vs Ledgerly for company spendComparison | #2 | Named | Absent | Named | Cited | ●Ramp's own page is the source | |
| Expensify alternatives for small teamsAlternatives | #4 | Named | Absent | Named | Cited | ▼You slipped one place · 5d ago | |
| expense software that syncs with QuickBooksIntegration | Ledgerly | #1 | Cited | Named | Cited | Cited | ▲You lead on all four engines |
| corporate card for startupsAdjacent | #5 | Absent | Named | Absent | Named | ●Open ground · no strong owner | |
| automate receipt capture and approvalsUse case | Ledgerly | #1 | Cited | Cited | Named | Cited | ▲Held for 14 runs |
- CitedA page of yours is a source
- NamedMentioned, no link
- AbsentNot in the answer
- + 234 more prompts, re-run daily
What you get
Not a scoreboard. A route back.
Every gap resolves to a named rival, a real question and the source that decided it, so the next move is obvious.
Head to head, on any metric
Put yourself beside one rival and compare mentions, citations, sentiment and buyer-stage coverage on the same tracked prompts.
Every move they make
A feed of category changes: rivals gaining questions, new sources appearing, and the moment you pass someone or slip behind.
Why they win
The leader is not louder. They are better sourced.
This is the same question, answered by the same engine, for you and for Ramp. The difference is not the product. It is which pages exist for the model to lean on.
ChatGPT“Ramp vs Ledgerly for company spend”Run 214 · 6 August 2026- Owns a first-party comparison page for this exact question
- Cited by two review sites and one editorial roundup
- Named first in 71% of category answers
- Comparison page exists but was read, not cited
- Absent from the two review sites the answer used
- Named in 61% of answers, cited in 18%
Four sources against one. Prefer names the three that decided it, and routes each to a move in Action Center.
Then what
Benchmarking ends in a move.
- 01
Rank
Every brand in your category, scored daily on how often AI answers name and cite them.
- 02
Locate
Each losing question resolves to the rival that owns it and the source that decided it.
- 03
Act
The move routes to Action Center: earn the source, publish the comparison, join the thread.
- 04
Re-rank
The affected prompts run again, and your position updates against the same field.
Questions
Competitive benchmarking, asked plainly.
How do you decide who my competitors are?
You name the brands you care about, and Prefer adds the ones AI answers actually put beside you, including the ones you would not have listed. Both sets are tracked the same way.
What does share of voice mean in AI answers?
The share of all brand mentions across your tracked prompts that name you. It measures awareness. Citation share measures trust: how often the answer sources a page of yours. Prefer reports both, per engine.
Can I compare myself against one rival directly?
Yes. Pick any tracked brand and see it beside you on the same prompts: mentions, citations, sentiment, and coverage by buyer stage, persona and region.
How do I know which questions to fight for?
Each losing question is scored by how far behind you are, how often it is asked, how close it sits to a buying decision, and how hard the fix is. The queue is sorted by that score.
How often does the benchmark update?
Daily. Every change comes with the run that caused it, so you can open the before and after rather than trusting a number that moved.
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