Verified pricing
AI visibility tool pricing, verified: what 12 tools actually cost in 2026
Entry, mid and top tiers for every tracked AI visibility platform, with the meters that decide the real cost, and a source link plus verified-on date for every figure. All figures checked 23 August 2026. One of the twelve is our product, and the row says so.
Fig. 01
Entry-tier monthly price, all 12 tools
PreferThe full table
Monthly billing unless marked. "The meter" is what actually limits the plan. Method: Rendered = checked in a rendered browser; Fetched HTML = figures read from the page source (no claims are made about anything absent from those pages).
| Tool | Entry | Mid | Top | Free way in | The meter | Checked |
|---|---|---|---|---|---|---|
 Rankscale rankscale.ai | $20 (Essentials); Pro $99 | Growth $385 | Enterprise $780; custom above | 7-day trial (Pro) | Credits (~0.25 per engine query), 1,200 on Pro | Rendered23 August 2026 |
 Otterly.AI otterly.ai | $29 (Lite, 15 prompts) | Standard $189 | Premium $489; Enterprise from $1,000 | Free trial | Prompts; Claude, AI Mode and Gemini are paid add-ons ($9 to $439/mo) | Rendered23 August 2026 |
 LLM Pulse llmpulse.ai | $61 (Starter, 50 prompts) | Growth $122; Scale $368 | Scale++ $1,473 | Free trial | Weekly tracking at these prices; daily costs more. EUR base, USD approximate | Rendered23 August 2026 |
 Prefer (our product) tryprefer.com | $79 (Starter) | $249 (Growth) | $499 (Scale); Enterprise custom | Free audit + free trial | Prompts by tier; engines and drafting included on every plan | Rendered23 August 2026 |
 Peec AI peec.ai | $95 (Starter, 50 prompts) | Pro $245 | Advanced $495; Enterprise custom | Free trial | 3 models of 6 per plan; extra model $30 to $140/mo. Annual display defaults to $80/$205/$420 | Rendered23 August 2026 |
 PromptWatch promptwatch.com | $95 (Essential, no articles) | Professional $245 | Business $579; agency $199 to $799 | 7-day trial (the $0 plan was removed Aug 2026) | Agent credits, article quotas (0/5/10 per mo), 4 of 11 models | Rendered23 August 2026 |
 Profound tryprofound.com | $99 (Starter, ChatGPT only) | Growth $399 (3 engines) | Enterprise custom (up to 9 engines) | Trial on Growth | Engines by tier; prices shown billed yearly; agent credits 100/400 | Rendered23 August 2026 |
 Semrush semrush.com | $199 (Starter, first tier with AI tracking; SEO-only $139) | Pro+ $299 | Advanced $549 | Free trial | Prompts per day (50/100/200) across 4 AI surfaces, bundled with the SEO suite | Fetched HTML23 August 2026 |
 AthenaHQ athenahq.ai | Free (Essential, 300 credits); Starter $295 | Starter $295 (3,600 credits, 9 models) | Enterprise custom | Genuine free tier | Credits (1 = 1 AI response); API and extra credits are paid add-ons | Rendered23 August 2026 |
 Scrunch AI scrunch.com | $300 monthly / $250 annual (Starter) | Growth $500 / $417 annual | Enterprise custom | 7-day trial | Custom + industry prompts, personas, seats ($25 per extra seat) | Fetched HTML23 August 2026 |
 AirOps airops.com | Free start (Solo, ChatGPT insights only) | Pro (multi-engine, free start) | Enterprise custom | Free start + 14-day trial | Usage-based tasks (Solo overage $0.025 per task); no public flat tiers | Rendered23 August 2026 |
 Evertune evertune.ai | $800 (Pro) | Pro $800 (100,000 prompts, 25 articles/mo) | Enterprise custom | Demo-led; no self-serve trial seen | Demo-led enterprise motion | Fetched HTML23 August 2026 |
How to read this table
The sticker is not the price; the meter is. Four of the five dedicated platforms at $95 to $99 ration something different: Peec AI includes 3 of its 6 models, PromptWatch tracks 4 of 11 models and includes no articles at entry, Profound's Starter tracks ChatGPT only, and Rankscale spends credits per engine query. Comparing entry stickers without the meters is how teams end up surprised at renewal.
Free means different things. AthenaHQ's free tier is usable indefinitely (300 credits across five models). AirOps' free start is ChatGPT-only insights. Everything else is a time-boxed trial, and PromptWatch removed its $0 plan in August 2026.
For what each tool actually does beyond the price, see the ranked best AI visibility tools list, the head-to-head comparisons, and the brand-by-brand alternatives guides.
Questions, asked plainly
What is the cheapest AI visibility tool in 2026?
AthenaHQ has a genuine free tier (300 credits across five models) and AirOps has a free start (ChatGPT insights only). Among paid entries, Rankscale's Essentials starts around $20 and Otterly's Lite is $29 with 15 prompts. Most dedicated platforms cluster at $95 to $99 for their entry plan.
Why do AI visibility tools with the same sticker price cost so differently in practice?
Because the meters differ. A $95 plan can include 3 of 6 models (Peec AI), 4 of 11 models with no content generation (PromptWatch), or one engine only (Profound's $99 Starter tracks ChatGPT alone). Weekly versus daily tracking, credit systems, article quotas and paid engine add-ons change the effective price more than the sticker does.
How were these prices verified?
Each vendor's public pricing page was checked on the date shown, in a rendered browser where possible (some prices only render client-side). Two rows (Scrunch, Evertune) plus Semrush were read from fetched HTML and are marked accordingly. Every row links to the source page so you can re-check it yourself.
Do these prices include annual discounts?
No. The table quotes monthly billing wherever the vendor displays it, and says so when a vendor only shows annual-billing prices (Profound) or defaults to the annual display (Peec AI). Annual discounts in this category typically run 15 to 17 percent.
Which tools include acting on the findings, not just tracking?
PromptWatch (metered articles and agents), AthenaHQ (content agent, on-page and off-page actions from Starter), Profound (content agents), AirOps and Evertune (content generation), and Prefer, which includes drafting from the entry plan and adds off-page execution and per-change verification. Peec AI, Otterly, Rankscale, LLM Pulse and Scrunch are monitoring-focused.