Cheaper than being invisible.

Yes. Every paid plan starts with a free trial, no card required, so you can see exactly where you stand before you pay. Plans start at $79/mo (Starter): 50 tracked prompts across the five core engines, daily refresh, and a full audit. Upgrade, downgrade, or cancel anytime.

A tracked prompt is one question monitored on your refresh schedule across the engines your plan includes. Asking “best expense management software” counts once, not once per engine — Prefer runs it against every model you have enabled and reports each answer separately.

Annual billing is invoiced once for twelve months and the saving differs by tier: 25% on Starter, 20% on Growth and 10% on Scale. Prices shown with the toggle set to annual are the monthly equivalent of that invoice, so the comparison stays like for like.

Choose Brand if you are tracking your own product, however many markets it sells in. Choose Agency if you report on visibility for clients: the agency track gives each client an isolated workspace, white-label reporting and one consolidated invoice instead of a subscription per client.

Agency plans are priced per client workspace with unlimited seats inside each one, so adding a strategist or a reporting analyst never changes your bill. Volume tiers start at five workspaces; talk to us and we will size it against the number of clients you actually report on.

White-glove means Prefer does the off-page work rather than briefing you to do it. Our team earns the placements, mentions and community presence that AI engines cite in your category — review-site records, listicles, digital PR and forum participation — and reports each win against the prompts it moved.

Yes. Add-ons top up one dimension at a time: $85/mo per extra model, $40/mo per 25 extra tracked prompts, and $29/mo per 5 extra AEO articles. Add or remove them in your dashboard whenever you need, without moving tier.

Yes. Upgrades apply immediately and are prorated to the day; downgrades take effect at your next renewal so you keep the history and allowance you already paid for. There is no minimum term, and every paid plan carries a 14-day money-back guarantee.