Find the gap before a competitor fills it
Every tracked prompt is scored against your indexed pages, every night. A question with no page to cite is your next draft, one click away.
By use case
Create content AI engines cite. At the scale buyers ask.
Prefer finds the questions your site can't answer yet, drafts AEO content built to be cited, upgrades the pages losing citations, and measures every publish against the AI answers it was written to win.
StatusTypeTitleTarget promptPublished
ReadyComparisonLedgerly vs Ramp: an honest 2026 comparisonRamp vs Brex vs Ledgerly-
ReadyArticleBest expense management software for SMBs (2026)best expense management softwareledgerly.com/best-expense-software
ReadyHow-to guideHow to automate expense reports, end to endhow to automate expense reportsledgerly.com/blog/automate-expense-reports
Listicle9 best AP automation tools for finance teamsbest AP automation tools-
ReadyLanding pageCorporate cards built for startupscorporate card for startups-
Why automate
No page, no citation.
AI engines cite pages that answer the question. When a buyer asks something your site has no page for, you cannot be the source, and the citation goes to whoever wrote one. Coverage is the ceiling on your AI visibility.
38%of buyer prompts have no Ledgerly page to cite
62%of buyer prompts your pages can answer today
From the nightly Content Gap scan: 1,821 indexed pages scored against 240 tracked buyer prompts. Every uncovered prompt is a citation a competitor is collecting instead.
How it works
Gap to draft to published page.
One pipeline: find the missing page, write it so AI engines can cite it, and refresh the pages that are slipping. You review everything before it ships.
Drafts built to be cited
Pick the prompt and the agent writes the page: a direct answer up top, real sources, schema and internal links, grounded in your knowledge base. Sixteen content types, your tone of voice.
Upgrade pages losing citations
Pages you already own, ranked by how much a refresh would lift citations. You choose how far the rewrite goes: conservative, balanced, or full.
Automation
The agent runs the pipeline. You keep the byline.
Set the cadence once. The agent scans, drafts and queues on schedule, grounded in your own sources, and nothing publishes without your review.
On schedule, not on memory
Scans run nightly, drafts land weekly, and every one waits in the review queue with its target prompt attached.
What the agent writes from
Every claim is grounded: live search, your sitemap, competitor references and your own docs. No unsourced filler.
Publishes where you write
WordPress
Webflow
Contentful
HubSpot
Shopify
GhostOne-click publish. Schema and metadata ship with the page.
WordPressWebflowContentfulHubSpotShopifyGhostInside Content Studio
The score sits beside the text.
Every draft opens in Content Studio with its AEO score and checks alongside the writing, so what makes a page citable is visible while you edit, not after you publish.
ArticleProfessionalMediumFinance leadTarget: “best expense management software”
Best expense management software for SMBs (2026)
Why this matters for finance teams
Finance teams lose hours every month to manual expense workflows. The right tooling turns receipt capture, policy checks, approvals and accounting sync into a single automated flow, freeing the team for work that compounds.
What to look for
Look for automatic receipt matching, configurable policies, real-time spend controls and native accounting integrations. Prioritise tools that put the whole workflow in one place rather than stitching together point solutions.
Measured, not assumed
What one page did in 24 days.
- 14 JulPage publishedledgerly.com/blog/spend-controls, drafted from the gap queue
- 25 JulFirst AI citationPerplexity cites the page on its target prompt
- 7 AugTarget prompts flipped+9 citations across 3 engines, still climbing
- 11 days
- from publish to first AI citation
- +9
- citations on target prompts
- 3
- engines citing the page
Then what
Every publish closes a loop.
- 01
Scan
Every night, each tracked buyer prompt is scored against every indexed page on your site.
- 02
Draft
The agent writes the missing page: direct answer first, sources, schema, internal links.
- 03
Review
You edit in Content Studio with the score beside the text, then publish to your CMS in one click.
- 04
Verify
The prompts the page was written for run again until the citation lands, and the lift is measured.
Questions
AEO content, asked plainly.
What is AEO content?
Content written so AI engines can cite it: a direct answer at the top, clear structure, verifiable sources, schema markup and internal links. The same qualities that make a page useful to a reader make it citable by ChatGPT, Claude, Gemini and Perplexity.
Will AI-generated content hurt my SEO?
Thin, mass-produced pages will. Prefer drafts one page per real buyer question, grounded in your knowledge base and real sources, and nothing publishes without your review. It is written to be the best answer to one question, which is what both search engines and AI engines reward.
How does Prefer decide what content to create?
From the Content Gap scan. Every tracked buyer prompt is scored against your indexed pages each night, and the prompts with no page to cite, weighted by demand, become the queue.
Can it update existing pages instead of writing new ones?
Yes. Optimise Content ranks the pages you already own by how much a refresh would lift citations, and you pick the depth: conservative edits, a balanced rewrite, or a full rebuild.
Does it publish straight to my CMS?
Drafts publish to your CMS in one click, or export clean HTML and Markdown. Schema and metadata ship with the page.
How do I know the content worked?
Every published page stays tied to the prompts it was written for. Those prompts re-run daily, and you see the before and after: cited or not, engine by engine.
Get your free AI visibility report
in about 10 minutes.
See how answer engines describe your brand today, and where the openings are to outpace the competition.