Growth and GTM
How you found customers and grew.
“Where did your first 100 customers come from?”
A podcast by Prefer
PreferUnfiltered
Real growth stories. Told honestly.
We'd love to have you as a guest. It takes 45 minutes, it's remote, and there's no prep.
Javed KhatriHost
Your seat.
YouGuestAbout the show
Honest talk about growth. No hype.
Each episode is one conversation with one guest. We talk about what worked, what didn't, and how AI search is changing marketing.
Who we talk to
Founders
Growth marketers
SEO experts
Agency leaders
Topics
What we'll talk about.
There's no script. We pick the topics that fit your story best.
Marketing that works
Real tests in SEO, content, paid and more.
“What's the test you're most proud of?”
AI search
How brands get recommended by ChatGPT, Claude, Gemini and Perplexity.
“Are buyers finding you through AI yet?”
What's changing
How AI is changing the way people buy.
“What part of your playbook no longer works?”
Lessons learned
What failed, and what you'd do differently.
“What mistake would you warn others about?”
Ends with one tip to try this week.
We'll ask you for yours at the end.
From the recordings
Inside the episodes.
Moments from the episodes we've recorded so far.
Relaxed, remote and real.
PreferUnfilteredRecorded
PreferUnfilteredRecorded
PreferUnfilteredRecorded
PreferUnfilteredRecorded
PreferUnfilteredRecordedEpisode 07Your seat.
PreferUnfilteredPick a time
13 yearsin search and SEO
$2M exitwith Kustard, their last company
Forbes 30 Under 30Asia, 2022
2× TEDx speakerJaved Khatri
Brands they've worked with
Google
Meta
Tata
Airtel
Taj
Zepto
What it takes
Less than an hour. We do the rest.
45 minTo record
RemoteJoin from anywhere
No prepWe send a short brief
48 hoursTo ask for edits
You'll need
- A laptop with a camera
- Headphones
- A quiet room
We'll ask for
- Your name and job title
- A photo for the thumbnail
- Your LinkedIn profile
How it works
Five simple steps.
- 01
Book a time
Pick a slot that suits you.
- 02
Get a brief
A few questions, sent a few days before.
- 03
Record
A relaxed chat of 30 to 45 minutes.
- 04
We edit
Light edits only. You can ask for changes.
- 05
Go live
We send you the link and clips to share.
Your partOur part
Season one
6 of 10 episodes recorded.
We'll launch on Prefer's YouTube channel once all 10 are done. Clips go out on LinkedIn too.
Only 4 spots left.
What you get.
PreferUnfilteredThe test that changed our funnel.
Your name
Your role, your company
Your photo
PreferUnfiltered“Your best line goes here. In your words.”
Your name
Your role, your company
The full episode
On Prefer's YouTube channel.
Short clips
Ready to post on LinkedIn.
Artwork
Your thumbnail and quote cards.
Credit
You and your company, tagged.
FAQ
Common questions.
Something else? Just ask when you book.
No. The episode is about you and your work.
No. A good growth, marketing or SEO story is enough.
Founders, marketers, SEO teams and agency owners.
Yes. Keep it a conversation, not an ad, and we'll link your company in the description.
That's fine. Rough ranges work. You can also say "off the record" at any time.
Yes. Tell us within 48 hours of recording and we'll cut it.
After all 10 episodes of season one are recorded. We'll tell you the date in advance.
Javed or Mandar. Your brief will tell you which.
No. Guests aren't paid, and there's no fee to appear.