Playbooks · AEO by business model

How you win AI citations depends on your business model.

A DTC brand, a B2B SaaS, and an agency get cited for different prompts, from different sources, on different engines. Pick your model for the plays that win the answer where your buyers actually ask.

By business model

Pick your model

AEO by business model

marketing agencies

AEO for agencies: the prompts buyers use to find an agency, the sources AI reads to recommend one, and the plays. Prefer tracks it for your firm and clients.
AEO by business model

B2B SaaS

AEO for B2B SaaS: the six prompt families that decide the AI shortlist, the sources engines read for software, and the plays, with Prefer tracking each one.
AEO by business model

DTC brands

AEO for DTC brands: the shopping prompts that decide the AI recommendation, the sources it reads, and the plays. Prefer tracks it from $24 a month.
AEO by business model

ecommerce stores

AEO for ecommerce: product and category citations at catalog scale, the sources AI reads for shopping, and Prefer's check of which products get named.
AEO by business model

enterprise brands

AEO for enterprise brands: why AI answers about a known brand come from memory, the sources that shape them, and how Prefer tracks what each engine says.
AEO by business model

marketplaces

AEO for marketplaces: the buy-side and sell-side prompts that decide a two-sided platform, the sources AI reads, and how Prefer tracks each side.
AEO by business model

local businesses

AEO for local businesses: the prompts people ask AI to find you, the sources it reads to pick one, and the plays. Prefer's free checker shows where you stand.
AEO by business model

developer tools

AEO for developer tools: the prompts developers ask AI, the sources it reads (GitHub, Stack Overflow, docs), and how Prefer shows which ones each engine cites.
AEO by business model

automotive

AEO for automotive: the prompts shoppers ask AI to pick a car or dealer, why answers lean on Reddit, YouTube and reviewers, and how Prefer shows who gets named.
AEO by business model

B2C services

AEO for B2C service brands: the prompts consumers ask AI, the sources it trusts (Reddit, Trustpilot, BBB, Forbes), and the plays Prefer Managed can run for you.
AEO by business model

consumer apps

AEO for consumer apps: why app-store listings are the top source AI cites for 'best app' prompts, the plays that get your app named, and how Prefer tracks it.
AEO by business model

cybersecurity

AEO for cybersecurity: the trust and compliance prompts security committees ask AI, the analyst and peer-review sources it reads, and how Prefer tracks it.
AEO by business model

education

AEO for education: the prompts students and edtech buyers ask AI, the directories, .edu and review sources it reads, and how Prefer tracks both kinds of buyer.
AEO by business model

Fintech

AEO for fintech: the payment, pricing and trust prompts that decide the AI shortlist, the review sites it reads, and how Prefer shows what each engine cites.
AEO by business model

franchises

AEO for franchises: how a multi-location brand wins AI answers at every location and in 'best franchise to own' prompts, and how Prefer tracks both.
AEO by business model

gaming

AEO for gaming: 'best games' and 'games like X' prompts players ask AI, the Steam, Metacritic, press and wiki sources it reads, and how Prefer tracks your game.
AEO by business model

Healthcare

AEO for healthcare: the provider-software and patient-care prompts asked of AI, the review, authority and compliance sources it reads, and how Prefer tracks it.
AEO by business model

hotels and hospitality

AEO for hotels: the where-to-stay prompts guests ask AI, the sources it reads (Tripadvisor, OTAs, Reddit), and how Prefer tracks if your property is named.
AEO by business model

HR tech

AEO for HR tech: the HRIS, ATS and payroll prompts HR buyers ask AI, the employer platforms and HR media it reads, and the plays. Prefer tracks it.
AEO by business model

Insurance

AEO for insurance: the coverage, price and reputation prompts buyers ask AI, the rating and complaint sites it reads, and how Prefer tracks your carrier.
AEO by business model

Legal

AEO for legal: the practice-management, pricing and compliance prompts buyers ask AI, the vendor and legal-niche sites it reads, and the plays Prefer tracks.
AEO by business model

martech

AEO for martech: the prompts buyers ask AI, why owned content dominates the answers, and the plays that get your tool named, tracked and written with Prefer.
AEO by business model

nonprofits

AEO for nonprofits: prompts donors ask AI to find a cause, why charity evaluators decide discovery, and the plays. Prefer's free checker shows your baseline.
AEO by business model

professional services

AEO for professional services: the prompts clients ask AI to find a firm, why expertise and directories decide it, and the plays Prefer Managed runs for firms.
AEO by business model

publishers and creators

AEO for publishers and creators: when the citation is the product, the prompts that win it, who AI reads in your niche, and how Prefer tracks your share.
AEO by business model

Real estate

AEO for real estate: the software and property prompts asked of AI, the portals and review sites it reads, and how Prefer tracks agent and buyer prompts.
AEO by business model

restaurants

AEO for restaurants: the prompts diners ask AI, the sources it reads (Reddit, Tripadvisor, OpenTable, food media), and how Prefer tracks each city you serve.
AEO by business model

travel brands

AEO for travel: the prompts travelers ask AI to plan a trip, the sources it reads (Reddit, Tripadvisor, OTAs, travel media), and Prefer Managed's Reddit work.

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