About
Mandar Sawant is the co-founder of Prefer, an AI search visibility platform that shows how ChatGPT, Gemini, Perplexity and Google's AI surfaces talk about your brand, then does the work to win the citation. He leads Prefer's reviews of AI visibility tools: what each tool tracks, what it really costs, and who it is for.
He started as a software engineer at Indus Valley Partners in 2015. In 2016 he founded Kustard Technologies, a product design and technology studio that ran design and engineering sprints for startups and large brands. Electric-mobility company eBikeGo acquired Kustard for $2M, and Mandar served as eBikeGo's CIO from 2021 to 2022.
He kept building after the exit. He is the founder of and an advisor to ClanX, which helps early-stage to Series C startups hire engineers, designers and product managers in 48 hours, and he was co-founder and CEO of Pizo, which automated first-round candidate screening. Prefer is his second bootstrapped company.
He writes about how AI search works underneath: which search indexes feed the answer engines, whether AI crawlers can reach your site, and which page on your website actually answers a buyer's question. He tests an idea on a real website before he writes about it.
Track record
What Mandar reviews and writes about
See how answer engines describe your brand today, and where the openings are to outpace the competition.
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