Profound vs Peec AI: which AI visibility tool wins in 2026?
Two of the best-funded AI visibility platforms, compared on what actually matters: real pricing, engine coverage, features, and fit. Sourced from both companies' own pages and the public record.
Profound is the enterprise pick, with the deepest answer-engine analytics, agent tooling and compliance for large in-house teams; Peec AI is the pick for marketing teams and agencies, with broader model choice per dollar at entry, a faster-moving product and strong integrations. If you want the tracking and the content work in one plan, Prefer does both from $24 a month, with five engines on every plan.
Their entry points tell the story: for brands, Profound offers a free 7-day Trial on three engines and then a custom Enterprise quote; Peec AI's $95 Starter lets you pick 3 models. Both keep full engine coverage for custom Enterprise plans. Both are analytics-first, but Profound's Agents also draft and publish content, while Peec says it does not write content.
- Profound lists no paid brand price (a free Trial on ChatGPT, or an Enterprise quote); Peec AI's $95 Starter covers 3 models of your choice.
- Profound is enterprise-heavy: 700+ enterprise customers, SOC 2, agent tooling.
- Peec AI is team-and-agency-first: Looker Studio, API, MCP, multi-country tracking.
- Profound's Agents draft and publish content; Peec AI lists recommended and agent actions but says it does not write content.
The contenders
Screenshot not captured - Founded2024, New York
- Backing~$155M raised; $1B valuation (Feb 2026)
- Customers700+ enterprise, 10% of Fortune 500
- Starting priceBrands: free Trial, then Enterprise quote
- Free tierFree Trial (50 prompts, daily for 7 days)
- Engines at entry1 (ChatGPT) on the Trial; up to 9 on Enterprise
- FocusEnterprise analytics, agents, compliance
Screenshot not captured - Founded2025, Berlin
- Backing~$29M raised; ~$200M valuation talks (Jul 2026)
- Customers2,500+ marketing teams
- Starting price$95/mo (3 models of your choice)
- Free tierNo; free trial
- Engines at entry3 of 6 models; Perplexity and Claude on Enterprise
- FocusTeam and agency analytics, integrations
Profound Peec AI 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026; every claim is referenced in Sources.
Where each tool sits
Feature comparison
Profound Peec AIBased on both products' public pages, facts checked July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
Profound Peec AIPrices checked July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026 from each product's public pricing page.
Both companies are serious, well-backed players. Profound (New York, founded 2024) has raised roughly $155M at a $1B valuation and serves 700+ enterprise customers including 10% of the Fortune 500. Peec AI (Berlin, launched February 2025) has raised about $29M, is reportedly in talks at a ~$200M valuation, and its pricing page cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix. Sources
Which should you choose?
Choose Profound if…
- You are an enterprise with a large in-house SEO and content team
- You want the deepest response volumes and prompt demand data
- You need SOC 2, SSO, and enterprise procurement boxes ticked
- Agent-based automation with credits fits how your team works
Choose Peec AI if…
- You are a marketing team or agency that wants breadth per dollar
- You want to choose which 3 models to track from day one
- Looker Studio, API, and MCP integrations matter to your reporting
- You track multiple countries or client projects on mid tiers
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Profound and Peec AI.
Profound vs Peec AI, answered
Is Profound better than Peec AI?
Neither is better across the board: Profound suits enterprise teams, with the deepest answer-engine analytics, agent tooling, SOC 2 and 700+ enterprise customers, and Peec AI suits marketing teams and agencies, with 3 models of your choice at a $95 entry, strong integrations and fast product velocity. If you want the tracking and the content work in one plan, Prefer does both from $24 a month. Profound and Peec AI are both analytics-first.
How do Profound and Peec AI pricing compare?
Checked 23 September 2026: for brands, Profound lists a free Trial (50 prompts, run daily for 7 days, on ChatGPT, Gemini and Google AI Overviews) and custom Enterprise for up to 9 engines; for agencies, $99/mo plus $399/mo per client workspace. Peec AI starts at $95/mo with 3 models of your choice, Pro at $245/mo, Advanced at $495/mo, and custom Enterprise (its card says up to 13 models; 14 were listed on 19 September), with a free trial. Peec publishes a price for every self-serve plan; Profound publishes one only for agencies.
Which is cheaper, Profound or Peec AI?
For brands, Peec AI publishes the lower known price: its $95 Starter covers 3 models of your choice, 50 prompts and unlimited users, while Profound's only paid brand plan is a custom Enterprise quote. Prefer publishes a lower paid price than either, $24 a month for five engines and 15 AI articles. Profound's free Trial runs 50 prompts daily for 7 days, on ChatGPT, Gemini and Google AI Overviews. For agencies, Peec's Essential plan is $245/mo, and Profound's Agency Growth is $99/mo plus $399/mo for each client workspace (checked 23 September 2026).
Which AI engines do Profound and Peec AI track?
Profound's pricing page lists up to 9 answer engines on Enterprise and ChatGPT, Gemini and Google AI Overviews on its free Trial (checked 23 September 2026); the named list changed between those dates. Peec AI's self-serve menu had six models on 8 September 2026 (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini), and Enterprise listed up to 13 on 16 September, including Claude Sonnet 4, DeepSeek, and Qwen. On 19 September the menu was still six but different: ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI and Gemini, with Perplexity and Claude on Enterprise, which listed 14 models against a card that says up to 13.
Do Profound or Peec AI create content or win citations for you?
Profound does part of it: its Agents generate complete articles from a topic prompt and publish approved content to your CMS, after an approval step. Peec AI's pricing page lists recommended actions and agent actions, but Peec's own AI-instructions page (August 2026) says it does not write or publish content itself. Neither documents off-page citation building or PR work, which stays with your team. Prefer writes the content with the measurement from $24 a month, and Prefer Managed and Prefer's Enterprise plan also do the off-page work (Reddit, PR, placements).
Who is Profound best for?
Large in-house teams at enterprises. Its customer base (10% of the Fortune 500), compliance posture (SOC 2, SSO), response volumes, and prompt demand data are built for organizations with the staff to act on deep analytics.
Who is Peec AI best for?
Marketing teams and agencies. Unlimited users at entry, multi-project and multi-country mid tiers, Looker Studio and API integrations, and agency workflows make it the more natural fit below enterprise scale.
What are the best alternatives to Profound and Peec AI?
Prefer is the best pick if the gap in both is execution (doing the work the analytics point to): it pairs the same measurement with content from $24 a month, with a free trial on every paid plan and a free audit, and Prefer Managed and Prefer's Enterprise plan add the off-page citation work. The category also includes Scrunch, AthenaHQ, Semrush's AI toolkit and AirOps. See our full roundup of the best GEO tools.
Sources
- Profound pricing page tryprofound.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Peec AI pricing page peec.ai Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Profound homepage (features) tryprofound.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Peec AI homepage (features) peec.ai Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Fortune: Profound raises $96M Series C at a $1B valuation fortune.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Sifted: Peec AI targeting $200M valuation sifted.eu Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Peec AI: $21M Series A announcement peec.ai Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- PR Newswire: Profound raises $35M Series B prnewswire.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Profound Agents feature page tryprofound.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Peec AI pricing page, archived 8 Sep 2026 web.archive.org Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026
- Profound trust center trust.tryprofound.com Accessed July 2026; prices re-checked 16 Sep 2026; Peec AI models 19 Sep 2026