PromptWatch vs AirOps: which AI visibility tool wins in 2026?
A tracker that also writes versus a content engine that also tracks. PromptWatch publishes every price and meters its articles; AirOps starts free and publishes no paid price. Compared on engines, what each does with a gap, and what you can budget for. Sourced from both companies' live pages.
PromptWatch is the pick for teams that want tracking with a price on it: $95 a month for 50 prompts on 4 models of your choice, CDN crawler logs on every brand plan, and AEO articles from the $245 plan; AirOps is the pick for teams short of production: a free-to-start content operations platform that drafts, reviews and publishes at volume, tracks ChatGPT free and 7+ engines on Pro, but publishes no paid price. Prefer, our product, starts at $24 a month, tracks five engines on every plan and writes 15 AI articles a month on that entry plan.
The two overlap more than their positioning suggests: both track answers, both read AI crawler logs from your CDN, and both write content. The split is what each was built around and how each is sold. PromptWatch was built around the tracked prompt and meters the work on top (agent credits, 0 / 5 / 10 articles a month). AirOps was built around the content engine (Grids, Workflows, the Quill agent, a human review inbox) and lets you start free, but the price above the free tier is a sales conversation.
- PromptWatch publishes every price: $95, $245 and $579 a month for brands, $199 to $799 for agencies. AirOps publishes no dollar figure on any tier (both checked 23 September 2026).
- AirOps has a free tier (Solo, ChatGPT only, one user); PromptWatch removed its $0 plan in August 2026 and now starts with a 7-day trial.
- Engines: PromptWatch lists 11 models and each brand plan tracks 4 you choose; AirOps documents 8, tracks ChatGPT only on Solo and 7+ engines on Pro.
- Content: PromptWatch's $95 plan includes no AEO articles (5 a month at $245, 10 at $579); AirOps ships Quill, Playbooks, Workflows and human review on every tier, including the free one.
- Both read AI crawler traffic from CDN logs. Only AirOps runs managed off-page placements (Offsite); PromptWatch's off-page scope is tracking Reddit and YouTube citations, not doing the work.
The contenders
Screenshot not captured - Founded2025, Amsterdam (office in New York)
- Starting price$95/mo Essential; 7-day free trial
- Free tierNo (the $0 plan was removed in August 2026)
- Engines at entry4 of your choice from 11 listed
- Acts on findingsAEO articles from $245 (5 a month); agent credits
- Third-party ratingG2 4.7/5 badge on its site (count not verified)
- FocusTracking, crawler logs and commerce signals
Screenshot not captured - FoundedAbout 2021, New York and San Francisco
- Starting priceFree to start; no published paid price
- Free tierYes (Solo: ChatGPT insights only, 1 user)
- Engines at entryChatGPT on Solo; 7+ on Pro; 8 documented
- Acts on findingsQuill agent, Grids, Workflows, Offsite
- Third-party ratingG2 4.7/5 (133 reviews)
- FocusContent production at scale for AI search
PromptWatch AirOps 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep); every claim is referenced in Sources.
Where each tool sits
PromptWatchAirOps
PreferOur productFeature comparison
PromptWatch AirOpsBased on both products' public pages, facts checked September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
PromptWatch AirOpsPrices checked September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep) from each product's public pricing page.
PromptWatch (Promptwatch B.V., Amsterdam, product launched April 2025) raised a 6M EUR seed in July 2026 and lists a New York office on its site; its pricing page says 1,780+ brands and agencies use it and shows a 4.7/5 G2 badge. Its brand plans track 4 models of your choice from a list of 11, meter content through agent credits and article quotas, and read AI crawler logs from your CDN. AirOps (about 2021, New York and San Francisco) calls itself the growth system for the AI-first buyer journey; it raised a $40M Series B led by Greylock in November 2025, and its pricing page lists Solo, Pro and Enterprise with task meters and engine counts but no dollar figures. Its G2 reviewers (4.7/5 from 133) praise the Quill agent and flag the learning curve. Sources
Which should you choose?
Choose PromptWatch if…
- You want a price on the website for every plan, including agency plans
- You want to pick which 4 of 11 models to track, including Claude, DeepSeek or Grok
- You sell online and want Shopping Insights and Ads Radar
- You pitch clients often and want unlimited pitch projects from $199 a month
Choose AirOps if…
- Your bottleneck is producing and updating content, not measuring it
- You want drafting, review, approval and publishing in one workflow on every tier
- You want to start free before talking to anyone
- You want managed off-page placements alongside the content work
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to PromptWatch and AirOps.
PromptWatch vs AirOps, answered
Is PromptWatch or AirOps better?
They fit different shortages: PromptWatch is better when you want tracking with a published price, from $95 a month for 4 models of your choice with AEO articles from $245, and AirOps is better when you are short of production, drafting, reviewing and publishing content at volume from a free start with no published paid price. Prefer, our product, starts at $24 a month with five engines and 15 AI articles a month on that plan, with a done-for-you Managed option. Choose PromptWatch to measure first on a known budget, AirOps to produce at scale.
Which is cheaper, PromptWatch or AirOps?
AirOps is cheaper to start, because its Solo tier is free and PromptWatch has no free plan since August 2026; above that, you cannot tell, because AirOps publishes no dollar figure on any tier (checked 23 September 2026). Prefer's Starter is $24 a month, below PromptWatch's $95 Essential. PromptWatch's paid ladder is fully public: $95, $245 and $579 for brands, $199, $399 and $799 for agencies.
Which AI engines do PromptWatch and AirOps track?
PromptWatch lists 11 models (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code) and each brand plan tracks 4 of your choice; agency plans track all of them. Prefer, our product, tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode on every plan, with Claude on Enterprise. AirOps documents eight engines (ChatGPT, Gemini, Perplexity, AI Mode, AI Overviews, Claude, Copilot, Grok), but its free Solo tier is ChatGPT only and Pro is listed as 7+ answer engines.
Do PromptWatch and AirOps both write content?
Yes, but at different meters. PromptWatch's content agents write AEO articles and publish to Webflow, WordPress and Framer, with none on the $95 Essential, 5 a month on the $245 Professional and 10 on the $579 Business plan; Prefer, our product, writes 15 AI articles a month on its $24 entry plan. AirOps puts Quill, Playbooks, Workflows, Campaigns and a human review inbox on every tier, and meters usage in tasks (35,000 on Solo, 100,000 on Pro).
Do both track AI crawlers on my site?
Yes, both read AI crawler traffic from your CDN logs: PromptWatch ingests crawler logs on every brand plan (200K a month on Essential, up to 100M on Business) and ties crawls to citations. Prefer, our product, reads AI crawler activity from your server logs too, with Agent Analytics, and tracks five engines with the sources behind each answer. AirOps' Agent Analytics streams logs from Cloudflare, CloudFront, Vercel and Netlify on every tier, including the free one.
Which one handles off-page work?
AirOps does and PromptWatch does not: AirOps' Offsite product identifies placement sites, builds the case, coordinates outreach through your contacts and measures the result, while PromptWatch tracks Reddit and YouTube citations but does not run placements. Prefer, our product, does off-page work (Reddit participation, PR pitches) only on its Enterprise plan and its done-for-you Prefer Managed service, not on its self-serve plans. Neither PromptWatch nor AirOps publishes a per-placement price.
Who is PromptWatch best for?
E-commerce brands that want Shopping Insights and Ads Radar, agencies that pitch often and want unlimited pitch projects from $199 a month, and teams that want to choose exactly which 4 models to track. Prefer, our product, fits teams that want articles on the entry plan and five engines without a picker, from $24 a month. PromptWatch suits buyers who need the full price list before a call.
Who is AirOps best for?
Content and growth teams whose constraint is output: drafts written, updated, reviewed and published at volume, with visibility data telling them where to aim. Prefer, our product, is the lighter option for teams that want tracking and a set number of articles a month at a published price. AirOps' G2 reviewers praise the Quill agent and flag a learning curve, which suits teams with someone to own the tool.
Does PromptWatch or AirOps have a free plan?
AirOps does and PromptWatch no longer does: AirOps' Solo tier is free (ChatGPT insights, 35,000 tasks, one user), while PromptWatch's $0 Explore plan was gone from its pricing page by 22 August 2026. Prefer, our product, has no free plan either, but offers a free trial on every paid plan and a free audit. PromptWatch's entry is a 7-day free trial on Essential or Professional.
What is the best alternative to PromptWatch and AirOps?
Prefer is the best pick if you want tracking and the content work in one plan at a price you can see: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts and writes 15 AI articles a month from $24 (free trial on every paid plan, free audit), with Search Console and GA4 from Starter and a done-for-you Managed option. The category also includes Peec AI, Profound, AthenaHQ and Semrush's AI toolkit. See our roundup of the best AEO tools.
Sources
- PromptWatch pricing page (rendered 22 Aug, read 23 Sep 2026) promptwatch.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- PromptWatch agency pricing (rendered 19 Sep 2026) promptwatch.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- AirOps pricing page (rendered 5 Sep and 23 Sep 2026) airops.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- AirOps AI search visibility page (plan limits, read 23 Sep 2026) airops.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- AirOps product documentation (rendered 5 Sep 2026) docs.airops.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- PromptWatch site and docs (read 16 Jul 2026) promptwatch.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- AirOps reviews on G2 (rendered 5 Sep 2026) g2.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)
- AirOps platform page (read 23 Sep 2026) airops.com Accessed September 2026 (PromptWatch pricing 23 Sep, AirOps pricing 23 Sep)