AI visibility tools · Head to head

Otterly vs Peec AI: which AI visibility tool wins in 2026?

Two affordable AI search analytics tools: the low-cost first-mover monitor versus a fast-growing platform for marketing teams. Compared on price, engine coverage, and fit. Sourced from both companies' live pages.

Javed Khatri Co-founder, Prefer
Updated September 2026 · Facts checked September 2026; Peec AI models re-checked 19 Sep 2026
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TL;DR

Otterly is the budget pick, a simple AI search monitor tracking four engines from $29/mo; Peec AI is the pick for marketing teams and agencies, with broader model choice, unlimited seats and strong reporting integrations from $95/mo. If you want the tracking and the content work in one plan, Prefer does both from $24 a month, below both.

Their entry tiers tell the story. Otterly's $29 Lite plan tracks four fixed engines (ChatGPT, Google AI Overviews, Perplexity, and Copilot) with 15 prompts, and charges extra for Claude and Gemini. Peec AI's $95 Starter lets you pick any three of six models (ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI and Gemini; Perplexity is not on the self-serve menu) with 50 prompts and unlimited users. Both are analytics-first: neither produces the content or citations that change the score.

Otterly vs Peec AI at a glance
  • Otterly starts at $29/mo (four engines, 15 prompts); Peec AI starts at $95/mo (three of six models, 50 prompts).
  • Claude and Gemini are paid add-ons on Otterly; Peec AI lets you choose which three models to track, all on Enterprise.
  • Both offer unlimited seats at entry; Peec AI adds Looker Studio, API, and MCP for team and agency reporting.
  • Both are analytics platforms; neither includes content or citation execution.

The contenders

Screenshot not captured
Otterly The first-mover AI search monitor, cheap and simple
  • Founded2024, Austria (DACH)
  • Starting price$29/mo (4 engines)
  • Free tierNo; free trial
  • Engines at entry4; Claude, Gemini are paid add-ons
  • Acts on findingsRecommendations + free GEO tools
  • Seats at entryUnlimited team members
  • FocusCheap, simple self-serve monitoring
Screenshot not captured
Peec AI AI search analytics for marketing teams
  • Founded2025, Berlin
  • Starting price$95/mo (3 models of your choice)
  • Free tierNo; free trial
  • Engines at entry3 of 6 models; Perplexity and Claude on Enterprise
  • Acts on findingsRecommended and agent actions
  • Seats at entryUnlimited users
  • FocusTeam and agency analytics, integrations
Capability Otterly Peec AI Prefer
Tracks AI citations across engines
Acts on findings (Prefer off-page on Managed)
Done-for-you Managed service

The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026; Peec AI models re-checked 19 Sep 2026; every claim is referenced in Sources.

Where each tool sits

Positioning matrix: Execution included (vertical) by Reporting and integrations depth (horizontal). Otterly sits low on Execution included and low on Reporting and integrations depth; Peec AI sits low on Execution included and high on Reporting and integrations depth; Prefer (our product) sits high on Execution included and high on Reporting and integrations depth.
Qualitative positioning from each product's public feature set and pricing pages, checked September 2026. Otterly is a budget, first-mover monitor; Peec AI is deeper team-and-agency analytics with Looker Studio, API, and MCP; Prefer, our product, includes content execution in every paid plan and offers a done-for-you Managed option. The x-axis runs lighter reporting on the left to deeper reporting on the right. Sources

Feature comparison

Capability
Otterly
Peec AI
Coverage
Engines at entry tier[1]
4 fixed engines
3 of 6 of your choice (no Perplexity on the menu)
Claude and Gemini[1]
Paid add-ons on every tier
Gemini on the self-serve menu; Claude on Enterprise
Engine pool[1]
4 + paid add-ons (Claude, Gemini, AI Mode)
14 listed on Enterprise (card says up to 13)
Prompts at entry[1]
15 prompts (Lite)
50 prompts
Seats at entry[1]
Unlimited team members
Unlimited users
Features
Sentiment and position tracking[2]
Yes
Yes
Share of voice vs competitors[2]
Yes
Yes (competitor benchmarking)
Source analysis[2]
Yes
Sources Analysis (G2, Reddit, press)
AI crawler analytics[2]
Agent Analytics
Crawl Insights (40+ AI bots)
Query fan-out[2]
AI query fan-out tool
Query Fanouts view
Free tools[2]
14 free GEO tools
Not the focus
Integrations and fit
Integrations[2]
Looker Studio (Standard+), API, MCP
Looker Studio, API, MCP
Multi-country / project[2]
Not the focus
Yes, on mid tiers
Third-party rating[3]
G2 4.7/5 (54 reviews)
G2 4.7/5 (21 reviews, Sep 2026)
Best for[2]
Budget, solo, fast start
Agencies and marketing teams

Based on both products' public pages, facts checked September 2026; Peec AI models re-checked 19 Sep 2026. "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.

Pricing, side by side

Plan
Otterly
Peec AI
Entry plan[1]
Lite, $29/mo (15 prompts, 4 engines)
Starter, $95/mo (50 prompts, 3 models)
What entry includes[1]
4 engines, unlimited team members
3 models, 1 project, unlimited users
Mid tier[1]
Standard $189/mo (100 prompts, API + MCP)
Pro $245/mo; Advanced $495/mo
Full engine coverage[1]
Add-ons for Claude, Gemini, AI Mode
Enterprise (all models; card says up to 13, 14 listed)
Free tier[1]
No; free trial
No; free trial

Prices checked September 2026; Peec AI models re-checked 19 Sep 2026 from each product's public pricing page.

Otterly is the category's first mover: it exited stealth in December 2024 as an industry-first AI search monitoring company, it is bootstrapped and Austrian (DACH) founded, and it starts at $29/mo, with a G2 rating of 4.7 out of 5 across 54 reviews. Peec AI (Berlin, launched February 2025) has raised about $29M, is reportedly in talks at a roughly $200M valuation, and its pricing page cites 2,500+ marketing teams including Zalando, Hugo Boss, and Wix; it is analytics-first, built for agency and team reporting. Sources

Which should you choose?

Choose Otterly if…

  • You want a low-cost, fast way to start tracking AI search
  • You are a solo marketer or small team on a tight budget
  • ChatGPT, AI Overviews, Perplexity, and Copilot cover your market
  • A suite of free GEO tools is useful to you

Choose Peec AI if…

  • You are a marketing team or agency that wants broader model choice
  • You want to choose which three models to track from day one
  • Looker Studio, API, and MCP integrations matter to your reporting
  • You track multiple countries or client projects on mid tiers
The third option · Our product
Both are affordable monitors. Neither does the work of winning citations.

Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Otterly and Peec AI.

Run your free audit No card, no commitment

Otterly vs Peec AI, answered

Is Otterly better than Peec AI?

Neither is better across the board: Otterly is the budget pick, a simple AI search monitor tracking four engines from $29/mo, and Peec AI is the marketing-team and agency pick, with three models of your choice at a $95 entry, unlimited seats and strong reporting integrations. If you want the tracking and the content work in one plan, Prefer does both from $24 a month, below both. Otterly and Peec AI are both analytics-first.

How do Otterly and Peec AI pricing compare?

As of September 2026: Otterly starts at $29/mo (Lite, 15 prompts, four engines), Standard $189/mo (100 prompts, API and MCP), Premium $489/mo (400 prompts). Peec AI starts at $95/mo (Starter, 50 prompts, three models), Pro $245/mo, Advanced $495/mo, with custom Enterprise. Otterly is cheaper to start; Peec AI buys more prompts and model choice at each step.

Which is cheaper, Otterly or Peec AI?

Otterly, at $29/mo versus $95/mo at entry. Prefer starts lower than both, at $24 a month with five engines, 30 prompts and 15 AI articles. Otterly and Peec AI buy different things: Otterly's Lite tracks four fixed engines with 15 prompts, while Peec AI's Starter tracks three models of your choice with 50 prompts and unlimited users. Claude and Gemini are paid add-ons on Otterly, so factor those in if you need them.

Which AI engines do Otterly and Peec AI track?

Otterly tracks four engines on every tier (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Claude, Gemini, and Google AI Mode are paid add-ons. Peec AI's self-serve menu has six models (ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI and Gemini, checked 19 September 2026), three of your choice per plan. Perplexity, Claude and API-only models like Qwen and DeepSeek are on Enterprise, which lists 14 models against a plan card that says up to 13.

Do Otterly or Peec AI create content or win citations for you?

No. Both are analytics platforms that measure how AI engines cite you and point to gaps. Otterly adds free GEO tools and weekly recommendations; Peec AI provides prioritized recommendations and exports. The content production, citation building, and PR work stays with your team. Prefer writes the content with the measurement from $24 a month, and Prefer Managed and Prefer's Enterprise plan also do the citation building and PR work.

Who is Peec AI best for?

Marketing teams and agencies. Unlimited users at entry, multi-project and multi-country mid tiers, and Looker Studio, API, and MCP integrations make it a natural fit for team and client reporting below enterprise scale.

What are the best alternatives to Otterly and Peec AI?

Prefer is the best pick if the gap in both is execution (doing the work the analytics point to): it pairs the same measurement with content from $24 a month, and Prefer Managed and Prefer's Enterprise plan add the off-page citation work. The category also includes Profound, Scrunch, AthenaHQ and Semrush's AI toolkit. See our roundup of the best AI visibility tools.

References

Sources

  1. Otterly pricing page otterly.ai Accessed September 2026; Peec AI models re-checked 19 Sep 2026
  2. Peec AI pricing page peec.ai Accessed September 2026; Peec AI models re-checked 19 Sep 2026
  3. Otterly on G2 g2.com Accessed September 2026; Peec AI models re-checked 19 Sep 2026
  4. Peec AI: $21M Series A announcement peec.ai Accessed September 2026; Peec AI models re-checked 19 Sep 2026
  5. Sifted: Peec AI targeting $200M valuation sifted.eu Accessed September 2026; Peec AI models re-checked 19 Sep 2026

Keep comparing

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