Otterly vs Scrunch: which AI visibility tool wins in 2026?
A $29 self-serve monitor versus a $250 multi-brand platform that Sitecore now owns. Their entry plans track the same four AI engines, so the real split is what it costs to go past them and who each is built for. Sourced from both companies' live pages.
Otterly is the pick for a single team on a budget: it tracks four engines from $29 a month with unlimited seats, and sells Claude, Gemini and AI Mode as priced add-ons on any plan; Scrunch is the pick for enterprises and agencies running many brands: it tracks the same four engines from $250 a month with site audits and page optimization, and opens nine engines, its AXP edge layer and SAML SSO on a custom Enterprise plan. Prefer, our product, starts below both at $24 a month, tracks five engines including Gemini and AI Mode without add-ons, and writes 15 AI articles a month on that plan.
Most comparisons miss that the entry plans overlap exactly: ChatGPT, Google AI Overviews, Perplexity and Copilot on both. The difference is the road past those four. On Otterly it is a price list: Gemini and AI Mode cost $9 each on Lite, Claude costs $29, and the add-on prices rise with the plan. On Scrunch it is a sales call: Claude, Gemini, AI Mode, Meta AI and Grok sit on Enterprise. The rest follows the buyer. Otterly is built for one team that wants a cheap daily reading; Scrunch is built for portfolios, with brand and pitch workspaces for agencies and a SOC 2 Type 2 report for procurement.
- Same four engines at entry on both: ChatGPT, Google AI Overviews, Perplexity and Copilot (checked 19 September 2026).
- Otterly starts at $29/mo for 15 prompts; Scrunch starts at $250/mo for 125. The closest like-for-like is Otterly Standard at $189 for 100 prompts.
- Past the core four, Otterly sells Claude, Gemini and AI Mode as add-ons on every plan; Scrunch keeps its nine-engine coverage for custom Enterprise.
- Scrunch does more with a finding at entry (5 site audits and 1 page optimization a month, basic content generation); Otterly gives recommendations, GEO audits and 14 free GEO tools.
- Otterly is bootstrapped and independent; Scrunch was acquired by Sitecore (announced June 2026) and shows SOC 2 Type 2 on its trust center.
The contenders
Screenshot not captured - Founded2024, Austria; bootstrapped
- Starting price$29/mo (Lite, 15 prompts)
- Free tierNo; free trial
- Engines at entry4; Claude, Gemini, AI Mode are paid add-ons
- Seats at entryUnlimited team members
- Third-party ratingG2 4.7/5 (54 reviews)
- FocusLow-cost self-serve monitoring
Screenshot not captured - Founded2023, Salt Lake City; acquired by Sitecore (2026)
- Starting price$250/mo (Core, 125 prompts)
- Free tierNo; 7-day free trial
- Engines at entry4; 9 on Enterprise
- Seats at entry5 user licenses (Core)
- Third-party ratingG2 4.6/5 (73 reviews), Best Est. ROI
- FocusEnterprise and agency multi-brand visibility
Otterly Scrunch 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep); every claim is referenced in Sources.
Where each tool sits
OtterlyScrunch
PreferOur productFeature comparison
Otterly ScrunchBased on both products' public pages, facts checked September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
Otterly ScrunchPrices checked September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep) from each product's public pricing page.
Otterly (founded 2024, Austria) exited stealth in December 2024 as an industry-first AI search monitoring company and has stayed bootstrapped; it publishes one of the most complete price lists in the category, including its add-on table, and holds 4.7 out of 5 on G2 from 54 reviews (its own site badge shows 4.8). Scrunch (founded 2023, Salt Lake City) raised about $19M before Sitecore announced it was acquiring the company in June 2026, a deal Bloomberg reported at about $225M; it calls itself an Agent Experience Platform, says it is trusted by 500+ brands and agencies (its own figure), and holds 4.6 out of 5 on G2 from 73 reviews with a Best Est. ROI badge. Its published pricing has been restructured more than once since July. Sources
Which should you choose?
Choose Otterly if…
- You are one team or a solo marketer and want a daily reading from $29 a month
- You want everyone on the team in the tool without paying per seat
- You want to add Gemini, AI Mode or Claude one at a time at a listed price
- API, MCP and Looker Studio at $189 a month matter more than audits
Choose Scrunch if…
- You run several brands, or pitch clients, and want them in separate workspaces
- You want site audits and a page optimization a month bundled from the start
- Your procurement asks for SOC 2 Type 2 and SAML SSO
- You already run Sitecore, or you will need nine engines and AXP on Enterprise
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Otterly and Scrunch.
Otterly vs Scrunch, answered
Is Otterly or Scrunch better?
They fit different buyers: Otterly is better for one team on a budget, tracking four engines from $29 a month with unlimited seats and priced add-ons for Claude, Gemini and AI Mode, and Scrunch is better for enterprises and agencies with many brands, tracking the same four engines from $250 a month with site audits, page optimization and a nine-engine Enterprise tier. Prefer, our product, starts below both at $24 a month with five engines and 15 AI articles, and offers a done-for-you Managed option. Choose Otterly for a cheap daily reading, Scrunch for a portfolio of brands.
Which is cheaper, Otterly or Scrunch?
Otterly, at every published level: $29 a month for Lite against $250 for Scrunch Core, and $189 for 100 prompts on Otterly Standard against $250 for 125 prompts on Scrunch Core (both checked 19 September 2026). Prefer's Starter is lower again at $24 a month, with 30 prompts and five engines. Add-ons change Otterly's number: Lite plus Gemini, AI Mode and Claude comes to $76 a month at list prices. Scrunch has no published price for more than four engines.
Which AI engines do Otterly and Scrunch track?
Both track the same four at entry: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Prefer, our product, tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode on every plan, with Claude on Enterprise. Past the four, Otterly sells Claude, Gemini and Google AI Mode as add-ons on every plan, and Scrunch lists nine engines on Enterprise (adding Claude, Gemini, Meta AI, Google AI Mode and Grok), checked 19 September 2026.
How much do Claude and Gemini cost on Otterly and Scrunch?
On Otterly they are listed add-ons (Gemini and AI Mode $9, $59 or $149 a month on Lite, Standard or Premium; Claude $29, $109 or $439), while on Scrunch they sit inside the custom Enterprise plan with no public price. Prefer, our product, includes Gemini and AI Mode on every plan from its Starter tier, and Claude on Enterprise. Prices were checked on 19 September 2026.
Do Otterly or Scrunch create content or fix pages for you?
Scrunch does a little, and Otterly's paid plans do not list content generation. Prefer, our product, writes 15 AI articles a month on its Starter plan; its off-page work, such as Reddit and PR, is on its Enterprise and Managed plans only. Scrunch Core includes five site audits and one page optimization a month with basic content generation, and its Enterprise AXP layer serves AI agents an optimized version of your pages at the CDN edge; it recommends rather than authors net-new content. Otterly gives recommendations (three a week on Lite), GEO URL audits and free GEO tools, and the work stays with you.
Which is better for agencies, Otterly or Scrunch?
Scrunch has the dedicated agency plan: Agency Core is $500 a month with three brand workspaces, three pitch workspaces, 250 prompts and unlimited users. Prefer, our product, has a separate agency track on its pricing page. Otterly's route is an Agency Partner status you apply for after subscribing to Standard or Premium, which raises prompts to 150 or 500 and adds branded Looker Studio reports.
Who is Otterly best for?
Solo marketers and small teams that want a low-cost daily reading across four engines, with the whole team in the tool and the optimization work done in-house. Prefer, our product, fits the same budget teams that also want articles written. Otterly's own G2 reviewers praise the clean dashboard and short learning curve, and flag the jump from $29 to $189 and limited depth for enterprise needs.
Who is Scrunch best for?
Enterprises and agencies benchmarking many brands, regions or personas, and Sitecore customers who want AI visibility inside that ecosystem. Prefer, our product, fits lean teams that want the tracking and the content work from a lower entry price. Scrunch's G2 reviewers praise tracking control and agent-traffic monitoring, and flag data flexibility and a buggy GA4 connection.
Is Scrunch still independent after the Sitecore deal?
No: Sitecore announced its acquisition of Scrunch on 3 June 2026, a deal Bloomberg reported at about $225 million, though Scrunch still runs as a standalone product with its own pricing page. Prefer, our product, and Otterly are both independent. The practical point for buyers is that Scrunch's roadmap now sits inside a large digital experience platform.
What is the best alternative to Otterly and Scrunch?
Prefer is the pick if you want more than the four shared engines without add-ons or an enterprise contract: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts, shows the sources behind each answer and your share of voice against named competitors, and writes 15 AI articles a month from $24 (free trial on every paid plan, free audit). The category also includes Profound, Peec AI, AthenaHQ and Semrush's AI toolkit. See our roundup of the best AI visibility tools.
Sources
- Otterly pricing page (rendered 19 Sep, read 23 Sep 2026) otterly.ai Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Scrunch pricing page (rendered 19 Sep 2026) scrunch.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Scrunch agent traffic page (checked 11 Aug 2026) scrunch.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Scrunch trust center (rendered 19 Sep 2026) trust.scrunchai.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Otterly reviews on G2 (rendered 5 Sep 2026) g2.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Scrunch reviews on G2 (rendered 26 Aug 2026) g2.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- TechCrunch: Otterly.AI exits stealth (Dec 2024) techcrunch.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)
- Sitecore press release: Scrunch acquisition (June 2026) sitecore.com Accessed September 2026 (Otterly pricing 19 and 23 Sep, Scrunch pricing and trust center 19 Sep)