SE Visible vs Otterly: which AI visibility tool wins in 2026?
Two AI search monitors that publish every self-serve price and leave the writing to you. One starts low with a small prompt set; the other starts higher with a large one. Compared on engines, prompts per dollar, seats and extras. Sourced from both companies' live pages.
SE Visible is the pick for teams that want a large prompt set on five engines, 200 prompts across ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews for $99 a month; Otterly is the pick for small budgets and whole-team access, 15 prompts on four engines (Copilot included, Gemini and AI Mode as add-ons) with unlimited team members from $29 a month. Prefer, our product, starts below both at $24 a month for 30 prompts on five engines, and unlike either it writes 15 AI articles a month on that plan.
Both measure and neither writes content, so the split is shape. Otterly is built to start small: $29, 15 prompts, a fixed set of four engines, three recommendations a week and GEO URL audits, with more engines and prompts sold as add-ons. SE Visible is built around volume: 200 prompts at entry, 450 at the same $189 where Otterly's Standard gives 100, all five of its engines on every plan and each prompt counted once across them. Otterly brings extras SE Visible does not list: Copilot, AI crawler analytics, MCP and branded agency reports.
- Otterly starts at $29/mo for 15 prompts; SE Visible starts at $99/mo (or $79 billed annually) for 200 prompts (read 23 and 30 September 2026).
- At $189 a month both sell a mid tier: Otterly Standard with 100 prompts, SE Visible Core with 450.
- SE Visible tracks five engines on every plan, Gemini and AI Mode included, with no Copilot; Otterly tracks four fixed engines including Copilot and sells Gemini, AI Mode and Claude as add-ons ($9 to $439 a month by engine and tier).
- Neither writes content. Otterly adds recommendations, GEO audits, Agent Analytics and MCP; SE Visible adds a gap score, prompt intent labels and a published visibility formula.
- Otterly holds G2 4.7/5 from 54 reviews and includes unlimited team members; SE Visible is listed on G2 with no reviews yet, and its seat terms are unclear.
The contenders
Screenshot not captured - VendorSE Ranking (SEO software since 2013)
- Starting price$99/mo Basic ($79/mo billed annually)
- Prompts at entry200 prompts, 3 projects
- Engines5 on every plan; no Copilot; Claude coming soon
- SeatsUnclear: unlimited users on site, seat meter in help
- Acts on findingsNo; measurement and source gaps only
- Third-party ratingListed on G2, no reviews yet (30 Sep 2026)
Screenshot not captured - Founded2024, Austria (DACH), bootstrapped
- Starting price$29/mo (15 prompts, 4 engines)
- Free tierNo; free trial, no card
- Engines at entry4 fixed; Claude, Gemini, AI Mode paid add-ons
- SeatsUnlimited team members on every plan
- Acts on findingsRecommendations and GEO audits; no content
- Third-party ratingG2 4.7/5 (54 reviews)
SE Visible Otterly 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep); every claim is referenced in Sources.
Where each tool sits
SE VisibleOtterly
PreferOur productFeature comparison
SE Visible OtterlyBased on both products' public pages, facts checked September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
SE Visible OtterlyPrices checked September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep) from each product's public pricing page.
SE Visible is SE Ranking's AI visibility product, sold separately from its SEO platform and also unlocked by SE Ranking's AI Search add-on. It publishes $99, $189 and $355 plans with 200 to 1,000 prompts on five engines, collects answers through a browser rather than the API, and lists Claude as coming soon (read 30 September 2026). SE Ranking has sold SEO software since 2013; SE Visible itself is listed on G2 with no reviews yet. Otterly was the category's first mover: founded in 2024 in Austria, it came out of stealth in December 2024, has no disclosed funding rounds and publishes every tier and add-on price from $29 a month. It holds 4.7/5 on G2 across 54 reviews, where reviewers praise the clean dashboard and ask for clearer next actions. Sources
Which should you choose?
Choose SE Visible if…
- You want 200 or more prompts tracked without paying per engine
- Gemini and Google AI Mode matter to your market and you want them included
- You want a ranked list of sources that cite your competitors but not you
- You already use SE Ranking, or pull reports into Data Studio
Choose Otterly if…
- You want to start for as little as $29 a month
- Microsoft Copilot matters to your buyers
- Your whole team needs access without seat questions
- You want AI crawler analytics, MCP or branded agency reports
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Otterly.
SE Visible vs Otterly, answered
Is SE Visible or Otterly better?
They suit different budgets: SE Visible is better for a large prompt set on five engines, 200 prompts for $99 a month, and Otterly is better for a small budget and whole-team access, 15 prompts on four engines with unlimited team members from $29 a month. Prefer, our product, starts below both at $24 a month and is the only one of the three that writes content, with 15 AI articles a month on that plan. Choose SE Visible for volume, Otterly to start small.
Which is cheaper, SE Visible or Otterly?
Otterly at entry, $29 a month against SE Visible's $99 (or $79 billed annually), read 23 and 30 September 2026. Prefer starts lower than both, at $24 a month for 30 prompts on five engines. Per prompt the order flips: SE Visible's $99 buys 200 prompts against Otterly's 15, and at $189 SE Visible Core gives 450 prompts where Otterly Standard gives 100. Adding Gemini and AI Mode to Otterly's $189 plan costs another $59 a month each.
Which AI engines do SE Visible and Otterly track?
SE Visible tracks five on every plan (ChatGPT, Gemini, Google AI Mode, Google AI Overviews and Perplexity), with Claude announced as coming soon and no Copilot; Otterly tracks four fixed engines (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot), with Claude, Gemini and AI Mode as paid add-ons. Prefer, our product, tracks the same five as SE Visible on every plan, with Claude on Enterprise only. So Copilot is the one engine only Otterly covers, and Gemini and AI Mode come included only with SE Visible.
Do SE Visible or Otterly write content for you?
Neither does. Prefer writes 15 AI articles a month on its $24 Starter plan. Otterly gives recommendations (three a week on Lite) and runs GEO URL audits on your pages. SE Visible ranks the sources that cite your competitors but not you, filtered by page type such as listicles and comparison pages, and its own sources page says the next step is outreach, content and coverage work that your team does.
How many seats do SE Visible and Otterly include?
Otterly includes unlimited team members on every plan, including the $29 Lite. Prefer's Starter at $24 a month is a single-seat plan. SE Visible is unclear: its homepage says you can invite unlimited users, but the same page lists additional user seats as coming soon and its help center shows a seat meter, so ask before you buy if seats matter.
Which is better for agencies, SE Visible or Otterly?
Otterly has more for agencies today: its partner program raises prompts to 150 on Standard and 500 on Premium and adds custom Looker Studio reports with your branding. Prefer, our product, sells an agency track on its pricing page with a base price plus a fee per active client. SE Visible has no agency plan, says white label is not yet available (it is on the roadmap), and lists built-in report generation as coming soon, though it pools prompts across projects and exports to Data Studio, CSV and XLSX.
Who is SE Visible best for?
Business owners, CMOs and agencies who want a standalone AI visibility tracker without deep SEO knowledge, which is who SE Ranking says it built it for, and teams that need hundreds of prompts on Google's AI surfaces, ChatGPT and Perplexity. Prefer fits better if you want articles written as well, from $24 a month. SE Ranking customers can unlock SE Visible through the AI Search add-on instead of a separate plan.
Who is Otterly best for?
Solo marketers and small teams that want a simple, low-cost AI search monitor the whole team can share, and who will do the writing themselves. Teams that also want the articles written fit Prefer, from $24 a month. Otterly's G2 reviewers (4.7/5 from 54) praise its ease of use and ask for clearer next actions from the findings.
Do SE Visible or Otterly do off-page work?
Neither does: both report on your visibility and point to where to act, and earning mentions on other sites stays with your team or an agency. Prefer offers off-page work (Reddit participation, PR pitches, placements) on Prefer Enterprise and the done-for-you Prefer Managed, not on its self-serve plans. SE Visible's gap score is the closer of the two to an outreach list.
What is the best alternative to SE Visible and Otterly?
Prefer is the best pick if you want tracking and articles on one entry plan: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts, writes 15 AI articles a month from $24, and offers a free audit and a free trial on every paid plan. The category also includes Peec AI, PromptWatch, Ahrefs Brand Radar and Semrush's AI toolkit. See our roundup of the best AI visibility tools for small business.
Sources
- SE Visible homepage and pricing section (raw and rendered 30 Sep 2026) visible.seranking.com Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- Otterly pricing page (rendered 19 Sep, read 23 Sep 2026) otterly.ai Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- Otterly reviews on G2 (rendered 5 Sep 2026) g2.com Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- SE Visible AI sources page (read 30 Sep 2026) visible.seranking.com Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- SE Visible FAQ, SE Ranking help center (rendered 30 Sep 2026) help.seranking.com Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- SE Visible API documentation (read 30 Sep 2026) seranking.com Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)
- Otterly homepage (features, checked 3 Sep 2026) otterly.ai Accessed September 2026 (SE Visible 30 Sep, Otterly pricing 23 Sep)