Learn

Learn AI search, from the ground up.

Plain-language definitions, first-party citation data, and guides for getting cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

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Reference and data

Guide

What is GEO? The complete guide

New to AI search? Start here: how AI engines build answers, what they cite, and how to measure GEO, with data from 960 answers.
Reference

Glossary

AI search terms defined in plain language, the strongest format for getting cited. 69 terms and counting.
Reference

AI crawler list

Every AI bot that reads your site, from GPTBot to PerplexityBot: who runs it, what it fetches for, and the robots.txt rule.
Reference

Answers

Direct, sourced answers to the questions buyers ask AI about AEO tools and visibility. 114 answers and counting.
Data

AI search statistics

Every number behind our research, anchor-linked and copy-ready with sources. First-party citation data you can cite.

Go deeper

Playbook The AEO Playbook Numbered plays for getting cited, built from 1,237 measured AI citations. Blog Guides and explainers How to appear in ChatGPT, Perplexity, Gemini, Claude, and AI Overviews. Benchmark The Prefer Index Explore the AI citation data behind the guides.

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