Product · Measure

See exactly how AI answers your market.

Answer Engine Insights tracks your brand's AI visibility across ChatGPT, Google AI Overviews and Perplexity, every day. Where you show up, who outranks you, which sources AI cites, and how it shifts by platform, market and buyer.

7 modulesChatGPT · Google AI Overviews · PerplexityRefreshed daily

app.tryprefer.com / answer-engine-insightsAnswer Engine Insights · Ledgerly
Visibility Score2.0% 0.5%Rank #54 of 124 tracked brands
Visibility Rank
1Ramp26.7%
2Brex25.5%
3Expensify24%
4Navan22.6%
54LedgerlyYou2.0%

The vocabulary

Four numbers tell the story.

Every module below slices the same four metrics a different way: by topic, platform, market, buyer and source.

Visibility Score2.0% 0.5%

How often your brand appears in AI answers to your tracked prompts.

Rank #54 of 124 brands
Share of Voice0.4% 0.1%

Your share of all brand mentions in AI answers.

Rank #50 of 118
Average Position4.5 0.2

Where you rank inside an answer when you appear. Lower is better.

Rank #61 of 124
Citation Share1.10% 0.21%

How often AI cites your domain as a source.

Rank #17 of 628 domains

Live demo data: Ledgerly, an expense management brand, tracked June 22 to 26 across 124 brands and 628 cited domains.

Visibility · Module 01

Know exactly where you stand, and against whom.

Your AI visibility score, tracked daily against every competitor in your category. Not a vibe, a rank: Ledgerly is #54 of 124.

Visibility Score

How often Ledgerly appears in AI-generated answers.

Jun 22 – Jun 26 · Daily · All platforms
Current score2.0% 0.5%Visibility Rank #54 of 124
AssetScoreΔ 5d
1Ramp26.7% 0.8%
2Brex25.5% 0.4%
3Expensify24% 0.3%
4Navan22.6% 0.2%
5SAP Concur19.4% 0.4%
54LedgerlyYou2.0% 0.5%

Showing top 5 of 124 tracked brands

Then the same score, topic by topic.

One blended score hides where you compete. The topic matrix shows who holds positions 1 to 10 for every topic you track, and where you are absent.

TopicYour position12345678910
Corporate card programsNeeds work
Expense automation#9
Spend managementNeeds work
AP automationNeeds work
Travel & expenseNeeds work
Positions 1–10 · hover a mark for the brand · your rank pinned left

And a straight answer to “what do we fix first?”

Every topic plotted by AI visibility and citation share. Four quadrants, four plays: defend, convert, push or rebuild.

  • Strongholds1 topic
  • Visibility Leaders1 topic
  • Citation Leaders1 topic
  • Needs attention4 topics

Defend strongholds, convert visibility into citations, ride citation leaders into mentions, and rebuild where you hold neither.

Also in Visibility · Query fanouts

See the queries behind every answer.

One prompt becomes many searches. AI engines fan each question into a dozen retrieval queries, and those queries pick the sources. See every one, and write for what engines actually search.

PromptQueries
Best corporate card with automated expense management for startups4 fanout variations · 8.4 avg per run42
best corporate card automated expense management startups 2026 real-time receipt capture14
startup corporate card no personal guarantee expense automation accounting sync11
corporate card software automatic expense categorization spend controls SMB9
best startup expense card integrations quickbooks netsuite reimbursements8
How to automate expense reports and reimbursements for a finance team7.2 avg queries per run36
Spend management platform that integrates with NetSuite and QuickBooks6.2 avg queries per run31

Platforms · Module 02

Every engine answers a little differently.

ChatGPT, Google AI Overviews and Perplexity read different sources, so they rank brands differently. Compare your whole category engine by engine and treat a weak platform as a finding, not a mystery.

Matrix view

Visibility Score by brand and platform, whole category.

Jun 22 – Jun 26 · Visibility Score
ChatGPTGoogle AI OverviewsPerplexity
Ramp29.4%31%19.8%
Brex27.9%24.3%21.4%
Expensify22.1%28.8%18.6%
Navan24.9%19.3%17.2%
SAP Concur16.4%23.1%14.8%
Bill13.9%18.5%11.6%
Airbase11.8%12.9%9.4%
LedgerlyYou2.2%2.6%1.4%
Strongest platform

Google AI Overviews

2.6% visibility, lifted by review-site citations

Weakest platform

Perplexity

1.4% visibility. It leans on Reddit, where you are absent

Biggest rival gap

ChatGPT

Ramp holds 29.4% vs your 2.2%, mostly via comparison pages

Every metric splits this way: visibility, share of voice, position, citation share and sentiment, per platform.

Regions · Module 03

Your visibility has a geography.

AI answers change with the asker's market and language. Regions runs native-language prompts in every country you sell to, showing where your brand wins and where AI has never heard of you.

Markets

Visibility Score per market, native-language prompts.

12 markets · 3,840 runs
MarketFidelityScoreΔ 5d
USUnited StatesHomeNative4.1% 0.3%
GBUnited KingdomNative3% 0.1%
CACanadaNative2.4% 0.2%
DEGermanyNative2%
AUAustraliaIP-aware1.8% 0.1%
FRFranceNative1.6% 0.1%

Showing 6 of 12 tracked markets

DEGermany, opened up

A different market means different rivals. In German-language answers Ledgerly competes with Moss, Candis and Pliant, not Ramp and Brex, and the citations come from OMR and Trusted Shops, not NerdWallet.

Local rivals · de-DE · Deutsch
Moss19.6%
Candis13.1%
Pliant10.4%

Geo-fidelity is stated per platform: native where the engine localizes itself, simulated where we make it. Small samples are flagged, never hidden.

Personas · Module 04

See which buyers AI hands to you.

One blended score hides who you win. Personas re-runs your prompts in each buyer's voice: founders hear about you often, CFOs never do.

Buyer personaStandingVisibility
SFStartup FounderDiscovering and comparing modern cardsStrong5.2% 0.6%
OMOffice / Ops ManagerManaging team spend and receiptsGood3.4% 0.2%
SOSMB OwnerCheap, simple expense trackingFair2.8% 0.1%
FCFinance ControllerPolicy, approvals and audit trailsWeak1.6% 0.2%
ECEnterprise CFOConsolidation and multi-entity controlMissing0.4%

One score per buyer context, from 1,880 persona-voiced runs

Startup Founder, opened up

What this buyer's answers reward, and whether AI associates it with you.

No personal guaranteeStrongRamp
QuickBooks syncStrongLedgerly
Fast setupWeakBrex
Free tier / low costWeakRamp
ChatGPTBest corporate card with expense automation for a startup

For early-stage startups, the most recommended options are Ramp and Brex, both offering no-personal-guarantee cards with automated expense tracking. Ledgerly is also cited as a lighter-weight alternative with strong QuickBooks sync.

Sentiment · Module 05

How AI talks about you, when it does.

Mentions are half the story. Sentiment reads every AI answer about your brand and splits it into what AI praises, what it criticizes, and the sources feeding the criticism.

Sentiment

How positively AI answers describe Ledgerly, and the themes behind the number.

Jun 22 – Jun 26 · 240 mentions
Positive Sentiment68.7% 4%Sentiment Rank #2 of 6 tracked brands
Positive68.7%Neutral21%Negative10.3%
Praised
Ease of use34 mentions

A clean, modern interface that finance teams onboard quickly.

Google AI OverviewsPositive
Automation28 mentions

Receipt capture and auto-categorization cut month-end close time.

ChatGPTPositive
Value for startups22 mentions

A strong value pick for startups scaling their spend controls.

ChatGPTPositive
Needs attention
Integrations15 mentions

A smaller integrations library than older, established rivals.

PerplexityNegative
Enterprise controls9 mentions

Seen as light on advanced controls for enterprise finance teams.

PerplexityNegative

Both criticisms route to Action Center with a drafted fix →

Benchmarked, like everything else

Positive-sentiment share across the competitive set. Praise is relative too.

Ramp74.2% 1%
LedgerlyYou68.7% 4%
Brex66% 1%
Navan61.5% 2%
Expensify58.4%
SAP Concur49.1% 2%

What's driving the negatives

Every criticism traced to its source, down to the review AI keeps quoting.

g2.comIntegrations6×

Ledgerly nails the basics, but we couldn't connect it to NetSuite. Month-end still means manual CSV exports.

Mid-Market review · May 2026 · cited by ChatGPT, Perplexity
reddit.comIntegrations5×

Love the UI, but the Zapier connection is half-baked and there's no QuickBooks Desktop support.

r/accounting · May 2026 · cited by Perplexity
capterra.comEnterprise controls4×

Approval chains are basic and there's no multi-entity support. Fine for SMB, not for us.

Enterprise review · May 2026 · cited by ChatGPT

Citations · Module 06

The sources that decide the answers.

AI answers are built from sources. Citations shows which domains, page formats and channels engines cite for your market, which is exactly where you need to show up.

Citation Share

How often ledgerly.co is cited by AI-generated answers.

Jun 22 – Jun 26 · 3.7k citations
Current share1.10% 0.21%Rank #17 of 628 cited domains
Citation CategoriesShare of all 3.7k citations, by source category
Other67.8%Earned Media21.9%Social8.8%Owned1.1%Institution0.3%PR Wire0.15%

Two thirds of the citations in your market come from the long tail. The named categories are where you can actually move.

Citation composition

Which content formats and channels shape the answers you appear in.

By content typeThe page formats AI answers cite most
Jun 22Jun 23Jun 24Jun 25Jun 26
BlogComparisonGuideReviewForumDocs
By channelWho owns the pages doing the citing
Jun 22Jun 23Jun 24Jun 25Jun 26
OwnedCompetitorEarnedReview SiteUGC

Top citation domains

The websites engines trust for your category, ranked.

RankDomainCategoryShare
1reddit.comSocial5.84% 0.42%
2g2.comEarned Media3.59% 0.18%
3nerdwallet.comEarned Media3.1% 0.31%
4capterra.comEarned Media2.9% 0.05%
5forbes.comEarned Media2.58% 0.22%
6ramp.comCompetitor2.41% 0.12%
12ledgerly.coYouOwned1.1% 0.21%

628 cited domains this period

Down to the exact URL

Every page AI leans on, with who gets named on it.

nerdwallet.comnerdwallet.com/best/small-business/expense-management-software58×
ListicleEarnedNames Ramp, Brex, Expensify +2
ramp.comramp.com/blog/best-expense-management-software54×
BlogCompetitorNames Brex, Expensify, Navan
g2.comg2.com/categories/expense-management49×
ReviewReview SiteNames Ramp, Brex, SAP Concur
reddit.comreddit.com/r/smallbusiness/comments/best-expense-tools45×
ForumUGCNames Ramp, Brex, Pleo
ledgerly.coYouledgerly.co/compare/ledgerly-vs-ramp31×
ComparisonOwnedNames Ramp

From insight to action

Every module ends the same way: with a move.

Findings don't sit in charts. Each one becomes a scored action in Action Center, with the evidence attached, a draft ready to ship, and re-checks until the result is real.

Visibility · Topic gap92

Publish a fair Ledgerly vs Ramp comparison hub

Ramp is cited on 6 comparison prompts you are absent from

Citations · Source gap88

Get listed in the G2 Expense Management category

g2.com is cited 188 times in your market; you have no profile

Sentiment · Needs attention76

Answer the integrations objection on /integrations

3 sources feed the criticism AI repeats in 15 mentions

  1. 01Detect
  2. 02Prioritize
  3. 03Ship
  4. 04Verify
See Action Center

We stopped arguing about whether AI search matters and started arguing about which market to fix first. Germany was invisible; we saw it, shipped local comparisons, and watched the line move.

Priya RamanHead of Growth, Ledgerly

Questions

Asked plainly.

What is Answer Engine Insights?

Prefer's AI visibility measurement suite. It tracks how ChatGPT, Google AI Overviews and Perplexity answer your buyers' questions, then reports brand mentions, share of voice, position, sentiment and citations, by topic, platform, market and buyer.

Which AI platforms does it track?

ChatGPT, Google AI Overviews and Perplexity today, with Claude and Gemini rolling out. Every metric splits per platform, because each engine reads different sources and ranks brands differently.

How is AI visibility measured?

From your tracked prompts. Each prompt fans out into the retrieval queries engines really run, executes daily on each platform, and every answer is parsed for brand mentions, rank position, sentiment and cited sources.

What is the difference between visibility and citation share?

Visibility counts how often AI names your brand in answers. Citation share counts how often AI cites your domain as a source. You can be named without being cited, and the gap between the two is usually the strategy.

Can I track AI visibility by market or buyer persona?

Yes. Regions runs native-language prompts per market. Personas re-runs your prompts in each buyer's voice. Both ship on the Enterprise plan.

How do I improve my AI visibility?

Close the gaps this page finds: publish the comparison pages AI cites, get listed on the review sites it trusts, and fix the criticism it repeats. Every finding routes to Action Center as a scored action with a draft and a measured outcome.

Get your free AI visibility report
in about 10 minutes.

See how answer engines describe your brand today, and where the openings are to outpace the competition.