Platform

See how AI answers your market. Then change the answer.

Prefer is one platform across two jobs: measure your visibility in AI answers, then ship the on-page and off-page work that wins the citation. Every module below reads the same live data.

Measure

See exactly how AI answers about you

Measure

Answer Engine Insights

How ChatGPT, Claude, Gemini and Perplexity answer for your category: mentions, share of voice, sentiment and citations.
Measure

Agent Analytics

Traffic and behavior from the AI agents and crawlers that land on your site.
Measure

Competition

Your citation share, benchmarked against the rivals you name, question by question.

Act

Do the work that changes the answer

Act

Optimise Content

On-page fixes that make the pages you already own answer-ready and citable.
Act

Content Gap

The buyer questions and topics your site isn't getting cited for yet.
Act

Create Content

Draft citable pages straight from your gaps, grounded in your own sources.
Act

Action Center

A prioritized queue of AEO moves, each with its evidence, a draft and a measured outcome.

Get your free AI visibility report
in about 10 minutes.

See how answer engines describe your brand today, and where the openings are to outpace the competition.