Side-by-side feature parity table
Assistants read tables, not prose. This is the single most-quoted element on the pages beating you.
Product · Act
Find the questions AI answers without you.
Content Gap reads your whole site against the prompts your buyers ask, scores how well you cover each one, and tells you exactly what is missing: the page, the proof, or the structure.
1,821URLs read
Indexed cleanly1,743Queued57Failed to fetch21
Blog and guides74268
Product pages31874
Docs40651
Comparison pages3439
Other32122
The scorecard
How much of your market can you actually answer?
Four numbers, measured across every page you have and every prompt you track.
Site coverage62% ▲ 5%
How well your existing pages answer the prompts you track.
Across 18 tracked promptsURLs indexed1,821 ▲ 13
Pages read and understood, ready to be matched against a prompt.
1,743 clean · 21 failedOpen gaps11 ▼ 3
Prompts where your coverage is too thin for AI to cite you.
1 with no page at allStrong topics2 ▲ 1
Prompts you answer well enough to be the cited source.
Both brand-specificLive demo data: ledgerly.co, 1,821 URLs scored against 18 tracked prompts.
Site index · Module 01
It starts by reading everything you have.
Before Content Gap can tell you what is missing, it reads what exists. Every URL is fetched, parsed and understood, so coverage is measured against your real site, not a sitemap guess.
Crawl status
Every URL fetched, parsed and understood.
1,821URLs read
1,743Indexed cleanly57Queued21Failed to fetch
Failed URLs are reported, not silently dropped. A page AI cannot read is a gap even when the content is there.
Coverage by page type
Where your library is strong, and where it thins out.
Blog and guides742 pages68
Product pages318 pages74
Docs406 pages51
Comparison pages34 pages39
Other321 pages22
Coverage map · Module 02
One score per prompt. Sorted by what it costs you.
Each tracked prompt gets a coverage score from 0 to 100: how completely your pages answer it, in the form an assistant can quote. Low scores are not a warning, they are a work queue.
Coverage per prompt
18 tracked prompts, scored nightly against 1,821 indexed pages.
HighMediumLow
PromptTypeIntentPages matchedQueriesCoverage
how to automate expense reportsBrand specificNavigational1,112585
Ramp vs Brex vs LedgerlyComparisonCommercial1,097371
best expense management softwareComparisonCommercial864448
corporate card for startupsOrganicInformational412332
best AP automation toolsOrganicCommercial388426
spend controls for finance teamsNo page on your site is relevantOrganicInformationalnone2-
A null score is the loudest signal on this page. It means no URL on your site is relevant to the prompt at all.
The diagnosis · Module 03
A low score is a symptom. This is the cause.
Open any prompt and Content Gap explains the score in plain language: what AI says about you today, what your pages actually cover, and the specific reason a competitor gets cited instead.
Ramp vs Brex vs Ledgerly
Commercial intent · 3 tracked queries · 1,097 pages matched
What AI says today
Ledgerly is presented as a lower-cost alternative to Ramp and Brex with corporate cards, AP automation and spend controls, but the site does not provide a direct feature comparison or migration steps, so answers stay generic.Why the score is 71, not 95
Your site positions Ledgerly as a cheaper alternative to Ramp and Brex, but it has no side-by-side parity table, no real product screenshots, and no migration guide. So AI answers cite the competitors' own comparison pages instead of yours.
What's missing · Module 04
Not “write more”. Write exactly this.
Every gap resolves to named, checkable items. Four things are absent from this topic, and each one is why a specific follow-up question goes to a rival.
Losesramp vs brex vs ledgerly pricing
Real product screenshots and examples
Concrete before and after examples give models specifics to cite instead of marketing claims.
Explicit migration steps
Buyers switching from Ramp ask how hard it is to move. No page on your site answers it.
Trial and guarantee clarity
The terms are on the pricing page but never in the comparison context, so AI does not connect them.
Each item is derived from what the cited pages have and yours does not, not from a generic content checklist.
The brief · Module 05
Every gap arrives as a ready brief.
Content Gap does not stop at the finding. It writes the brief: the page type, the outline, the queries it should win, and the existing URL to update or the new one to create.
Drafted briefs
Three gaps on this topic, each with an outline and a target URL.
AI answers pull structured comparison tables. A scannable parity box makes your page the quotable source.
Outline
- Headline: the one-line verdict
- Feature parity table: pricing, cards, AP, controls
- When Ledgerly wins, when Ramp wins
- Migration in 3 steps
- FAQ with schema
Target
Update existingledgerly.co/vs/ramp
Queries it should winledgerly vs ramp pricing comparison
ramp alternative expense management
Export briefSend to Create Content
Send any brief straight to Create Content and the draft is written against it, or export it to your own workflow.
Measured outcome · Module 06
Coverage moves, or the gap reopens.
A published page is a hypothesis. Content Gap re-scores the prompt after the page ships and only closes the gap when the coverage number actually moves.
What the page did
“Ramp vs Brex vs Ledgerly”, 18 to 25 July.
- Brief accepted18 JulComparison box drafted from the outline
- Page updated19 Julledgerly.co/vs/ramp republished with the parity table
- Re-indexed22 JulContent Gap re-read the page and re-scored the prompt
- Coverage 71 → 9425 JulGap closed, 2 of 4 follow-up questions now cite you
7 daysbrief to closed gap71 → 94coverage score+2questions now citing you11 → 10open gaps remaining
If the score does not move, the gap reopens with a revised brief instead of quietly closing as done.
From gap to page
The gap tells you what. The rest of Prefer does it.
Content Gap finds the hole and writes the brief. Create Content drafts against it, Optimise Content scores the result, and Action Center keeps the whole queue ranked by impact.
Missing page92
Publish a fair Ledgerly vs Ramp comparison hub
No parity table on the topic AI asks about most
Zero coverage79
Create the spend controls guide
No URL on your site is relevant to this prompt at all
Thin coverage64
Add worked examples to /product/ap-automation
Coverage 26 on a commercial-intent prompt
- 01Index
- 02Score
- 03Brief
- 04Verify
“We thought we had a content volume problem. Content Gap showed us we had 1,800 pages and no comparison table. One page fixed the topic we had been losing for a year.”
Questions
Asked plainly.
What is Content Gap?
Prefer's AI content gap analysis. It indexes your whole site, scores how well your pages cover each prompt your buyers ask, names what is missing, and drafts a brief for every gap.
How is the coverage score calculated?
Content Gap matches your indexed pages against the prompt and its follow-up questions, then scores how completely they answer it in a form an assistant can quote. Relevance, specificity and structure all count.
How is this different from a keyword gap analysis?
Keyword gap tools compare your rankings to a competitor's rankings. Content Gap compares your pages to the AI answers themselves, so it finds missing tables, examples and steps, not just missing keywords.
What happens when a prompt has no coverage at all?
It is flagged with no score, which is the strongest signal on the page. No URL on your site is relevant, so the fix is a new page rather than an edit.
Does it tell me what to write?
Yes. Every gap comes with a brief: the page type, the outline, the queries it should win, and whether to update an existing URL or create a new one. Send it to Create Content and the draft is written against it.
How do I know a new page closed the gap?
Content Gap re-indexes the page and re-scores the prompt. The gap only closes when the coverage number moves. If it does not, the gap reopens with a revised brief.