Content gap92
Optimise ledgerly.co/vs/ramp
Ramp is cited on 6 comparison prompts you are absent from
Product · Act
Turn a page AI ignores into one it quotes.
Optimise Content scores any URL for answer engine optimization, then shows exactly what to change: the terms AI expects, the questions you leave unanswered, and the facts it needs to cite you.
41
AEOAnswer engine readinessNeeds work72
SEOSearch engine readinessGoodTerms569 of 16 expected terms used
Answer coverage402 of 5 follow-up questions resolved
Facts to cite331 of 3 checkable facts present
Structure48No answer block, no parity table
Identity25Reads half comparison, half pitch
The scorecard
One page, scored the way AI reads it.
Every module below is one input into the same score, and every fix moves it while you watch.
AEO score41
How ready the page is to be quoted in an AI answer.
Rises to 88 after the fixes belowTerms covered9/16
The vocabulary AI expects on this topic, and how much of it you use.
7 terms missing entirelyQuestions answered2/5
Follow-up questions the page resolves, out of what AI actually asks.
2 missing, 1 too thinPrompts citing you0
AI answers that quote this page today. Ramp holds all six.
3 within reachLive demo data: ledgerly.co/vs/ramp scored against the prompt “Ramp vs Brex vs Ledgerly”.
The audit · Module 01
Paste a URL. Get the verdict.
Prefer reads your page, reads the AI answers it should be winning, and reports the difference as two scores: one for search engines, one for answer engines. They are not the same test.
Page audit
ledgerly.co/vs/rampScored against “Ramp vs Brex vs Ledgerly”
41
AEOAnswer engine readinessNeeds workWhether an assistant can lift a quotable answer straight off the page.
72
SEOSearch engine readinessGoodTraditional signals: terms, structure, depth, links.
What the AEO score is made of
Terms569 of 16 expected terms used
Answer coverage402 of 5 follow-up questions resolved
Facts to cite331 of 3 checkable facts present
Structure48No answer block, no parity table
Identity25Reads half comparison, half pitch
A page can rank well and still never be quoted. That 31-point spread is the whole reason this module exists.
Who AI cites instead
The three pages winning the answers this URL should own.
Terms · Module 02
The vocabulary AI expects to find.
Answer engines match on language, not keywords. Prefer derives the terms that appear in winning answers for your topic, then marks each one optimal, thin, missing or overused on your page.
Expected terms
16 terms derived from the answers AI already gives.
◆Ramp6/4◆expense management4/3◆corporate cards3/2◆pricing3/2AP automation2/2reimbursements2/1Brex1/2approval workflow1/1NetSuite1/1integrations1/1spend controls0/2receipt matching0/1virtual cards0/1GL sync0/1real-time controls0/1audit trail0/1
OptimalIn the expected rangeUnder-usedPresent but too thinMissingNot on the page at allOver-usedRepeated past the point of value
Answer coverage · Module 03
The questions your page leaves hanging.
One prompt fans out into follow-up questions. If your page resolves them, AI can answer from you. If it does not, AI goes elsewhere and cites whoever did.
Follow-up questions
What the prompt actually fans out into.
ramp vs brex vs ledgerly pricingAnswered
expense management comparison 2026Answered
brex vs ledgerly corporate cardsToo thin
cheapest ramp alternativeMissing
switch from ramp to ledgerlyMissing
Facts AI can check
Assistants prefer sources with facts they can verify. Yours carries one of three.
Ledgerly starts at $8 per user per month
Ramp is free with a 1% cashback cardAdd →
Migration from Ramp takes 3 steps, under a dayAdd →
Each missing item becomes a suggested edit in module 05, written and ready to accept.
Page identity · Module 04
The reason good pages still get ignored.
Assistants pick sources with a clear job. A page that reads half comparison and half sales pitch reads as neither, so a cleaner rival page gets cited instead. Identity is the check nobody else runs.
Identity check
What this page reads as, to an assistant.
This page cannot decide whether it is a fair comparison or a Ledgerly pitch, so AI cites cleaner comparison pages instead.
The Ledgerly entry runs 3× longer than every rivalLength imbalance reads as bias
Headers drift from features to promotionThe structure stops matching the promise
Tone turns promotional in the back halfAssistants down-rank marketing language
The fixCommit to one identity, a fair comparison. Trim the Ledgerly entry to match the others and move the pitch to a closing section.
One-click fixes · Module 05
Every gap arrives already written.
Prefer does not hand you a checklist. Each finding comes as a drafted edit you can read, accept or reject in place, with the score moving as you go.
Suggested edits
Four edits, drafted in place. Accept, reject or edit each one.
To insertLedgerly starts at $8 per user per month with unlimited virtual cards. Ramp is free with 1% cashback but charges for AP automation. Choose Ledgerly if you need spend controls and GL sync in the base plan.
RejectAccept edit
Accept them one at a time or apply all. Everything is reversible, and the score recomputes on every change.
Measured outcome · Module 06
Publish, then find out if it worked.
An optimisation is a claim until an engine re-reads the page. Prefer watches the crawl, re-runs the affected prompts, and closes the loop with a before and after you can open.
What the edits did
ledgerly.co/vs/ramp, 18 to 27 July.
- Edits published18 JulAEO score 41 to 88, four edits shipped
- Re-crawled21 JulOAI-SearchBot and PerplexityBot fetched the new version
- First citation24 JulPerplexity cited the page on “cheapest Ramp alternative”
- Loop closed27 Jul3 of 6 comparison prompts now cite ledgerly.co
9 dayspublish to first citation41 → 88AEO score+3prompts citing the page0rewrites needed after
If the prompts do not move, the page reopens with a new set of suggestions instead of quietly closing as done.
Where the work comes from
You never have to guess which page to open.
Action Center queues the pages worth optimising, ranked by the visibility at stake. Optimise Content is where that queue gets done.
Thin coverage74
Add spend controls to /product/cards
5 expected terms missing on a page AI already crawls
Stale page61
Refresh /pricing for the 2026 plans
AI quotes pricing that changed two quarters ago
- 01Score
- 02Fix
- 03Publish
- 04Verify
“We had written the comparison page three times and it never got cited. The identity check explained it in one line: we kept writing a pitch and calling it a comparison.”
Questions
Asked plainly.
What is Optimise Content?
Prefer's AI content optimization tool. It scores any page for answer engine optimization (AEO) and generative engine optimization (GEO), shows the terms, questions and facts it is missing, and drafts the edits that close the gap.
What is the difference between the AEO score and the SEO score?
The SEO score measures traditional ranking signals: terms, structure, depth and links. The AEO score measures whether an assistant can lift a quotable answer off the page. Pages often score well on one and badly on the other.
How do I optimise content for AI search?
Lead with a direct answer, use the vocabulary that appears in winning answers, resolve the follow-up questions the prompt fans out into, add checkable facts and structured data, and give the page one clear job. Optimise Content measures all five and drafts the fixes.
Does it rewrite my page for me?
It drafts each edit and shows it in context. You accept, reject or edit before anything ships, and every change is reversible.
Which pages should I optimise first?
The ones with visibility at stake. Action Center ranks them by how many prompts they affect and how far behind you are, then hands the top one to Optimise Content.
How do I know an optimisation worked?
The page stays tied to the prompts it was meant to move. Prefer watches for the re-crawl, re-runs those prompts, and reports the before and after. If nothing moves, the page reopens with new suggestions.
Is this the same as an SEO content optimizer?
It covers the same ground and goes further. Traditional optimizers grade a page against the top ten blue links. Optimise Content grades it against the AI answers themselves, including answer structure, fact coverage and page identity, which no keyword tool measures.
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