Contested question92
Publish a fair Ledgerly vs Ramp comparison hub
Ramp is cited on 6 comparison prompts you are absent from
Product · Measure
Know who AI recommends instead of you.
Competition tracks every rival in your category across ChatGPT, Google AI Overviews and Perplexity. Who wins each buying question, who owns the sources behind it, and exactly which gaps you can close first.
Citation share31% ▲ 4%#3 of 12 brands in expense management
BrandMentionedCited
The scoreboard
Four numbers decide who AI recommends.
Every module below is one of these, cut a different way: by question, by engine, by source, by rival.
Rank in category#3 ▲ 3
Where you sit among 12 tracked brands in expense management.
Up from #6 in eight weeksCitation share31% ▲ 4%
Share of AI answers that cite you as a source. Ramp leads at 44%.
13 points behind the leaderQuestions lost24 ▼ 5%
Buying questions where a rival is recommended and you are not.
Of 96 tracked questionsOpen ground9 ▲ 2%
High-demand questions no competitor owns yet.
Nobody is cited on theseLive demo data: Ledgerly against 12 expense management brands, June 10 to 16.
Standings · Module 01
Mentioned is not the same as recommended.
AI names 58% of answers with your brand, but only cites you in 31%. That gap is where deals leak. The standings board tracks both for every rival, daily.
Category standings
Mentioned and cited share across all AI answers in expense management.
RankBrandMentionedCitedΔ 7d
1
Ramp▲ 3%
2
Brex▼ 1%
3
LedgerlyYou▲ 4%
4
Expensify▼ 3%
5
Navan▲ 1%
A mention is a name in a sentence. A citation is a link the assistant stands behind, and it is what sends a buyer to your site. Every brand below is ranked by the second one.
Your climb
Category rank over eight weeks, from #6 to #3.
Category rank
Weekly position among 12 tracked brands.
Three places gained since April, entirely from citation share.
Where you lose them
Visibility by buying stage. You hold your own early, then fall away exactly where the decision gets made.
Visibility by buying stage
You against the category leader at each stage.
Awareness−8 points72%
Consideration−16 points58%
Decision−32 points38%
Brand−11 points55%
YouCategory leader
Decision questions are comparison questions. That single 32-point gap is the biggest one on this page.
Gap analysis · Module 02
Every question you lose, and how to win it.
Competition scores each buying question by how far behind you are, how often it is asked, how close it sits to a decision, and how hard the fix is. The top of the list is always the cheapest win.
The gap queue
A rival is recommended, you are not.
QuestionOwned byCitation gapMovePriority
Ramp vs Ledgerly: which is better for managing company spend?Ramp is cited on 6 of 8 comparison prompts. You have no comparison page at all.Ramp−31%Publish a page92
Best corporate card for a Series A startupThe answer leans on NerdWallet and G2 roundups you are missing from.Brex−26%Earn a mention84
Which expense tool integrates with QuickBooks and NetSuite?You have the integration. No page states it in a form AI can quote.Ramp−18%Publish a page71
Expensify alternatives for small finance teamsCited 11 times on prompts where you are named but never linked.Navan−22%Earn a mention66
How the queue is ordered
Four inputs, measured on your own data. No alphabet, no gut feel.
Scores move as the data does. A question rises when a rival gains on it, and drops the moment you close the gap.
How far behind88
The citation gap between you and the brand that owns the question today.
How often asked74
Query volume across your tracked prompts and their fanouts.
How close to buying92
Decision-stage questions outrank awareness questions.
How easy to fix46
Publishing a page is days. Earning a mention is weeks. Easy lifts the score.
Top of the queuePublish a fair Ledgerly vs Ramp comparison92
Head to head · Module 03
Put any rival side by side.
One matrix, every metric that decides an AI answer: how often each brand is named, cited, framed positively, and how much of the buying journey it covers.
Compare
Ledgerly against the three brands AI names most.
Visibility
MentionedAI names the brand58%▲ 2%71%▲ 1%64%▼ 1%52%▼ 2%
CitedAI links the brand31%▲ 4%44%▲ 3%38%▼ 1%29%▼ 3%
Perception
Positive toneHow favourably AI frames it74%▲ 3%80%▲ 1%71%–66%▼ 1%
Coverage
Buying stagesAwareness to decision59%▲ 2%78%▲ 1%71%–62%▼ 1%
Buyer personasOf 6 tracked4/66/65/64/6
MarketsOf 5 tracked3/55/54/53/5
Ramp leads on every axis but one. You are closing on tone and citation share, and losing hardest on decision-stage coverage.
Engine split · Module 04
You are not losing on every engine.
The same category, four assistants, four different winners. Split by engine and the picture changes: you already lead Perplexity, and lose ChatGPT badly.
Citation share by engine
The same category, four assistants, four different winners.
ChatGPT
Google AI Overviews
Perplexity
ClaudeYou lead
Perplexity
53% citation share, ahead of Ramp. Your docs and comparison pages suit its source-first answers.
You trail
ChatGPT
19% against Ramp's 57%. ChatGPT leans on editorial roundups you are absent from.
Nearest fight
Google AI Overviews
24% against Expensify's 31%. Review-site placements decide this one.
Every metric on this page splits per engine, so a weak platform becomes a specific fix instead of a mystery.
Source battleground · Module 05
Rivals do not beat you. Their sources do.
Assistants assemble answers from a small set of trusted domains. Competition maps that set, shows which rivals appear on each, and flags the ones citing everyone except you.
The sources behind the answers
Ranked by how often AI retrieves them for your category.
SourceTypeRetrievedCitesYou
Rival moves · Module 06
Get told the day a competitor moves.
Competition watches the category and posts what changed: questions won and lost, new entrants, rivals gaining on a topic. Each item links to the answer that changed.
What changed
Category movements since your last check.
You passed Expensify on Pricing questionsCited on 3 of 5 pricing prompts, up from 1Won3h ago
Your Ramp comparison page earned its first citationPerplexity now cites it on 2 comparison promptsWon4d ago
Alerts go to email or Slack. Anything worth acting on becomes a scored action instead of a notification you forget.
From gap to move
A gap is only useful if it closes.
Every question you lose becomes a scored action in Action Center, with the rival's evidence attached, the asset already drafted, and the prompts re-run until you win them back.
Source gap88
Get listed in the G2 Expense Management category
g2.com cites all four rivals and never you
Open ground58
Write the remote-team expense guide first
No brand owns this question yet, and demand is rising
- 01Detect
- 02Score
- 03Ship
- 04Win back
“We knew Ramp was beating us. We did not know it came down to nine questions and one review site. Once it was a list, it was a quarter of work instead of a strategy debate.”
Questions
Asked plainly.
What is Competition?
Prefer's AI competitor analysis. It measures your share of voice and citation share against every rival in your category, question by question, and turns the gaps into a ranked list of fixes.
How do I know which competitors to track?
Prefer finds them. It reads the brands AI actually names in answers to your tracked prompts, so the list includes rivals you know and ones you do not.
How is AI competitor analysis different from SEO rank tracking?
Rank tracking counts positions on a page of links. AI answers name two or three brands and cite a handful of sources. Competition measures who gets named, who gets cited, and which sources decided it.
What is gap analysis?
Every buying question where a rival is recommended and you are not, scored by how far behind you are, how often it is asked, how close it is to a decision, and how hard the fix is.
Can I see why a competitor wins a question?
Yes. Open any question to read the real answer from each engine, the sources it cited, and the reason that brand was picked.
How do I beat a competitor in AI search?
Close the source gap and the content gap. Get onto the review sites and roundups AI already quotes, and publish the comparison and integration pages it cannot find. Competition ranks both by expected impact.
What is share of voice in AI search?
Your slice of every brand mention across AI answers in your category. It tells you how loud you are. Citation share tells you how trusted you are, and the two rarely match.
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