Solutions · By team

Own how AI talks about your brand.

Your buyers ask ChatGPT before they ever reach your site, and someone is being recommended. Prefer gives you one number for AI visibility, the receipts behind it, and a queue that moves it, without new headcount.

One KPI for AI searchBoard-ready reportingYour team's queue, ranked

The Monday view

One screen replaces the “how are we doing?” meeting.

Four numbers, the trend against the two rivals that matter, and what moved this week. Twelve weeks into the Ledgerly engagement, it looks like this.

app.tryprefer.com / overviewLedgerly · weekly review · Mon 3 Aug
AI visibility5.1% 0.4%Rank #31 of 124, was #54
Share of voice1.6% 0.2%Of all brand mentions
Average position3.8 0.2When you appear. Lower is better
Citation share2.4% 0.3%Answers citing ledgerly.co
AI visibility, 12 weeks
0%5%10%15%20%Ramp 17.8%Navan 6.9%Ledgerly 5.1%W1W3W5W7W9W11

Ramp has been flat for a quarter. That flatline is your budget case: the answers are winnable, and nobody is defending them.

Moved this week
Perplexity started citing /vs/ramp3 comparison prompts
G2 category listing went liveEntered the retrieval set
AI Overviews dropped /pricingRe-crawl requested, fix shipped
Brand sentiment
Positive 64%Neutral 28%Negative 8%

One recurring criticism: setup time. Traced to a single G2 review theme, fix in the queue.

Exports to PDF for the Monday exec review · shares to Slack

The boardroom

Walk in with answers, not a shrug.

The three questions every marketing leader gets asked about AI, each with the receipt Prefer puts behind it.

01

“Why does ChatGPT recommend Ramp and not us?”

Your answerBecause six comparison prompts cite Ramp's own pages and a G2 badge. Two briefs to close it are already in the queue.

The receipt
ramp.comCited on 6 comparison prompts
g2.comCited on 4, no Ledgerly entry
nerdwallet.comCited on 3, pitch drafted
02

“Are we actually getting better?”

Your answerRank 31 of 124, up 23 places this quarter. Visibility 2.0% to 5.1%, and every step is tied to a shipped action.

The receipt
#54#31of 124
Up 23 places this quarter
03

“What is AI saying about the brand?”

Your answer64% positive. AI recommends us on price and spend controls, and repeats one criticism, setup time, that traces to one review source.

The receipt
PraisedPricing transparency · spend controls
CriticisedSetup time, from one G2 theme

The team

The work ships without new headcount.

Prefer writes the backlog, scores it by impact, and does the technical share itself. Your team gets briefs with evidence attached, not a slide deck of observations.

Who does the work

The honest split of a typical queue.

The agent ships itSchema, robots, metadata and freshness fixes, deployed and verified on its own.45%
Prepared for approvalDrafts, briefs and directory submissions, written and waiting for a yes.27%
Routed to your teamOutreach, PR and community, briefed with the evidence and the expected outcome.28%
Where it routes

Briefs land with evidence, scored by impact.

Content teamPublish a fair Ledgerly vs Ramp comparison hub92
SEOAllow GPTBot and PerplexityBot in robots.txt84
Comms / PRPitch the Nerdwallet alternatives roundup61

Every brief lands in Jira, Linear or Asana with the evidence attached, and the result reports back on its own.

Reporting

The report writes itself, every Monday.

A digest your CEO can read in ninety seconds: the number, the change, what caused it, what ships next. No analyst hours, no screenshot decks.

Email preview
Prefer digestMon 3 Aug, 09:00
Auto-sent

AI visibility · Week 12: +0.4 pts, 2 new citations

Visibility5.1%, up 0.4 this week, rank #31 of 124
WhyPerplexity cited /vs/ramp on 3 comparison prompts; G2 listing live
WatchAI Overviews dropped /pricing, fix shipped, re-crawl requested
NextComparison hub draft ready for review, expected +5 prompts
Open in PreferEvery number links to the answer it came from
Email digestWeekly, to the exec list
Slack alertsCitation wins and losses, as they land
Board packQuarterly PDF, one page per market
DashboardsLive views for GA4 and Looker Studio

Every number in the digest links back to the answer it came from, so “why?” never needs a follow-up meeting.

The 90-day arc

What a quarter actually looks like.

Ledgerly, expense management, 124 tracked brands. From invisible to shortlisted in one quarter, every step measured.

  1. BaselineWeeks 1-22.0% visibility, rank #54, zero citations on comparison prompts
  2. Foundations shipWeeks 3-6Crawler access fixed, schema live, G2 and Capterra listings in
  3. Content landsWeeks 7-10Comparison hub and migration guide published and re-crawled
  4. ShortlistedWeeks 11-125.1% visibility, rank #31, cited on 4 of 6 comparison prompts
2.0 → 5.1%AI visibility#54 → #31category rank9actions shipped by the agent0new hires needed

I stopped forwarding screenshots of ChatGPT to the team with the subject line ‘??’. Now there's a number on the exec dashboard, and when the CEO asks why it moved, the answer is one click deep.

Elena OrtizVP Marketing, Ledgerly

Questions

Asked plainly.

What is AI visibility for marketing teams?

How often AI assistants like ChatGPT, Google AI Overviews and Perplexity mention or recommend your brand when buyers ask about your category. Prefer measures it daily, as one number you can put on the exec dashboard.

How do I measure our share of voice in AI answers?

Prefer runs your buyers' real questions across the major AI platforms every day and counts every brand mention. Your share of those mentions is your AI share of voice, tracked against every competitor in your category.

Can I report AI visibility to the board?

Yes. A weekly digest, Slack alerts and a quarterly board pack ship out of the box, and every number links back to the AI answer it came from. No analyst hours needed.

How does this fit with my SEO team?

It extends them. SEO owns rankings; Prefer covers how AI assistants answer, which pages they cite, and what to change. Findings arrive as scored briefs in the tracker your team already uses.

Do I need new headcount to act on the findings?

Usually not. The agent ships the technical share on its own, around 45% of a typical queue, prepares drafts for approval, and routes only judgement work, like PR and community, to your team.

Can I tie AI visibility to pipeline?

Directionally, yes. Prefer feeds assisted sessions from AI referrers into GA4 and Looker Studio, and timestamps every citation win so you can read it against branded search and demo requests. The attribution is honest rather than magical: AI answers shape the shortlist before anyone clicks.

How fast will we see results?

Technical fixes show within a re-crawl cycle, days to two weeks. Content and source work compounds over a quarter. Ledgerly's demo arc went from rank 54 to 31 in twelve weeks.

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