Solutions · By team
The AEO retainer, ready to sell.
Your clients are already asking what AI says about them. Prefer gives you the answer as a product: one workspace per client, a ranked queue per retainer, and reports that carry your brand, not ours.
The portfolio view
Every retainer, one screen.
Eight clients, each with their own workspace, queue and baseline. This is the view you open before the Monday pipeline call.
Every line is a client's first quarter. The pitch deck writes itself: this is what the retainer buys.
One client at risk: crawl health dropped after a replatform. The fix is already in their queue, with the evidence attached for the call.
The client calls
The three calls every agency gets now.
Clients are reading their own ChatGPT answers. These are the conversations that follow, and the screen you share in each one.
“Why is my competitor recommended and we're not?”
Your answerYou answer with the receipt open: the sources every answer leans on, and which ones list the competitor. The scope of work falls straight out of that screen.
“What are we paying you for?”
Your answerA number that moved, and the log behind it. Acme Fintech's visibility went 3.1% to 7.2% in the first quarter, and every step in the report is a shipped action with a date.
“Should we even be doing this AI stuff?”
Your answerRun the free audit before the meeting. When a prospect sees a rival recommended to their own buyers, the question changes from whether to how fast, and the baseline goes straight into the contract.
The service line
Margin lives in what you stop doing by hand.
Prefer runs the monitoring, scoring and technical delivery across every client overnight. Your strategists keep the judgement and the relationship.
The honest split of a typical queue.
Briefs land with evidence, scored by impact.
One queue per retainer, ranked by impact. A strategist runs four clients from this screen in a morning.
White-label reporting
Your brand on the report. Zero analyst hours in it.
The monthly client report assembles itself: the number, what shipped, what it won, what's next. Your logo, your domain, your methodology.
Acme Fintech · Monthly AEO report: visibility 5.9% → 7.2%
Clients see outcomes. The methodology, the tooling and the margin stay yours.
The book of business
From one pilot to a service line in six months.
Northbound Digital, a 14-person performance agency. AEO went from a slide in the deck to the fastest-growing retainer on the books.
- First retainerMonth 1One pilot client, the free audit closed the deal in the room
- Playbook formsMonth 2The pilot's queue becomes the delivery template for every pitch
- Three retainersMonth 3White-label reports ship monthly with zero analyst hours
- A service lineMonth 6Eight retainers, one strategist per four clients, renewals at 100%
“The pitch is one screen: we open the audit and the prospect watches a competitor get recommended to their own buyers. The meeting changes shape immediately. Prefer does the delivery; we sell the outcome.”
Questions
Asked plainly.
Can agencies white-label Prefer?
Yes. Client reports, the read-only portal and scheduled digests all carry your logo and domain. Clients see your brand and your methodology; Prefer stays behind the curtain.
How does multi-client pricing work?
Per client workspace, on agency tiers that get cheaper as the book grows. Pausing a workspace between engagements costs nothing, so pilots and audits stay cheap to run.
How do I pitch AEO to a client?
Run the free audit before the meeting. It shows which AI answers recommend a competitor to their buyers, with the sources behind each one. The baseline goes in the deck and the targets go in the retainer.
Can I keep my own methodology?
Yes. Prefer supplies the measurement and the ranked queue; how you package, price and present the work is yours. Most agencies wrap it in their existing SEO or content retainers.
How many clients can one strategist run?
Northbound runs four retainers per strategist. The agent handles monitoring, scoring and technical fixes across all clients overnight, so people spend their hours on judgement and relationships.
Do clients get access?
A read-only portal per retainer, scoped to their own data. They see the number, the report and the shipped work, never your other clients or your margin.
Get your free AI visibility report
in about 10 minutes.
See how answer engines describe your brand today, and where the openings are to outpace the competition.