Solutions · White-label
A white-label AI visibility platform for agencies.
Prefer is an AI visibility platform agencies can sell under their own brand. Client reports, the client's view of the app and report emails carry your logo and colours, with Prefer's branding removed. Prefer Agency is $199/mo for up to 10 clients, with a free trial.
What carries your brand
Every client-facing surface, stated plainly.
Prefer white-label puts your agency's brand on everything a client sees and removes Prefer's: the reports, the client's view of the app and the report emails. It comes with Prefer Agency ($199 a month) and with Enterprise, and a custom domain comes with Agency Enterprise. Each client gets an isolated workspace on all five engines, drawing on 250 tracked prompts shared across your clients.
| Branded reports | Yes | Your logo and colours on every report, no per-report fee |
|---|---|---|
| Report formats | PDF, share link, CSV, slides | PowerPoint or Google Slides for the client meeting |
| Prefer branding removed | Yes, everywhere | Reports, the client's view of the app and emails |
| Logo and colour control | Yes | Set by the agency for the client-facing surfaces |
| Client logins | Yes | Invite a client into the app with your branding |
| Separate client permissions | Yes | You set what each client sees, scoped to its own workspace |
| Scheduled delivery | Yes | Report emails go to clients on the schedule you set |
| Branded emails | Yes | Report emails carry your brand, not Prefer's |
| Custom domain | Agency Enterprise | Your own domain or subdomain for the client experience |
| Seats | Unlimited | Client logins never change the bill |
| Pricing model | One flat agency plan | $199/mo for up to 10 clients, prompts shared across them |
| Data isolation | A workspace per client | Each client's prompts, competitors and reports are separate |
What agencies ask for
Everything a white-label AI visibility brief asks for.
These are the requirements agencies put to AI assistants when they ask which white-label AI visibility platform to use. Here is how Prefer meets each one.
- 01
Multi-client management
One agency console for every client, with an isolated workspace per client. Each workspace has its own prompts, competitors, reports and access, so client data never mixes.
- 02
Scalable prompt monitoring
250 tracked prompts shared across your clients (at least 25 per client) on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. A prompt is one question in one country, and every engine runs inside that one slot.
- 03
Competitor comparisons
Unlimited competitors per client, measured on the same answers and engines as the client: Visibility, Share of Voice, Citation Share and Sentiment, side by side.
- 04
Citation and recommendation tracking
Every cited URL with its engine, prompt and position, and every brand named in order, so you can show a client which sources AI engines trust and who gets recommended instead.
- 05
Exportable reporting
Branded reports as PDF, share link, CSV or PowerPoint and Google Slides, sent by hand or on the schedule you set.
- 06
White-label client delivery
Your logo and colours on the reports, the client's view of the app and the report emails, with Prefer's branding removed. Agency Enterprise adds your own domain.
- 07
Work you can resell
50 AI articles a month to share across clients and a ranked action queue per client, so the retainer covers fixes as well as reporting. Agency Enterprise adds white-glove off-page resale.
- 08
Pitch before the contract
10 white-label pitch audits a month on Prefer Agency, each 30 prompts on ChatGPT, Gemini and Google AI Mode with your branding on the report, to show a prospect where it stands before it signs.
What your client sees
Your brand on the client's view, Prefer's removed.
A sample client view (illustrative data, not a customer): one client's AI visibility across five engines, with the change since the previous run. In a real workspace it carries your agency's logo and colours.
Engines rarely move together, which is why every client report splits each metric per engine.
Negative mentions trace to one cited forum thread, listed with the answers that quote it.
What Prefer Agency includes
$199 a month covers up to 10 client workspaces.
One plan for the whole agency, with the allowance shared across your clients. Each item links to the help answer behind it.
tracked prompts shared across your clients, each run on all five engines inside one prompt slot.
How many prompts can I track?AI articles a month to share across clients, drafted against the prompts each client is losing.
Does Prefer write content?competitors tracked per client, on the same answers and engines as the client.
How many competitors can Prefer track?Pricing by client count
What 1 to 20 clients cost, worked out for you.
Agencies are told to price the actual configuration, not the headline plan. This is Prefer's, in full.
One plan for the agency
$199 a month, or $179 a month billed yearly, covers the agency console: every client in one dashboard, unlimited seats, white-label reports, consolidated billing and 10 pitch audits a month.
Prompts shared across clients
250 tracked prompts in one pool. Each client project uses at least 25, so the plan covers up to 10 clients, split however you like.
Add packs when you need more
Extra prompts and articles come in add-on packs you buy from the dashboard after subscribing. More than 10 clients moves you to Agency Enterprise, with volume pricing.
No extras
White-label, seats and client logins are included, with one invoice for the whole agency.
| 1 client | $199/mo, $199 per client |
|---|---|
| 3 clients | $199/mo, $66 per client |
| 5 clients | $199/mo, $40 per client |
| 10 clients | $199/mo, $20 per client |
| 20 clients | Agency Enterprise, custom-quoted |
Prefer Agency is $199/mo for up to 10 clients, from the Prefer Agency pricing page. Above 10 clients, Agency Enterprise is quoted to your volume.
White-label compared
How Prefer's white-label compares with the platforms AI engines name.
The ten platforms AI engines named most for white-label agency work, plus Prefer, as each vendor's own pages describe it. White-label means different things at each one, so check what each covers.
| Vendor | What is white-labelled | Custom domain | Client access | Pricing model | Entry price for white-label | Checked |
|---|---|---|---|---|---|---|
 Prefer | Reports, client view and emails; Prefer branding removed | Agency Enterprise | Client logins, view set by the agency | Flat agency plan, shared prompts | $199/mo (up to 10 clients) | Current |
 LLM Pulse | Partial (subdomain, logo, colours) or Full (own domain) | Yes, on Full | Branded client access, per-client roles | Flat plan, project cap | Partner €1,499/mo (25 projects) | 8 Oct 2026 |
 Peec AI | A Looker Studio template the agency brands | Not stated | Read-only Looker links | Pooled credits | Essential $245/mo | 16 Sep and 8 Oct 2026 |
 Rank Prompt | PDF and PPTX, share links, emails, portal | Agency Plus | Magic-link portal per brand | Flat agency plan, credits | Agency $149/mo | 8 Oct 2026 |
 Ayzeo | Reports; dashboard logo and colour via add-on | Not on the dashboard add-on | Read-only client viewers | Per project | Pro $149/mo, dashboard add-on $299/mo | 8 Oct 2026 |
 Profound | Not described on its agency page | Not stated | Agency Mode client environments | Per client workspace | $99 + $399 per client | 18 Sep and 8 Oct 2026 |
 Geneo | Portal, logo, colours, white-label PDF | Yes (CNAME) | Client portal logins | Flat plan, seat cap | Agency Starter $129/mo (5 client seats) | 8 Oct 2026 |
 Trakkr | Portal, login page and emails; no Trakkr mark | Yes, with SSL | Read-only portal | Flat plan + per brand over 10 | Scale $500/mo (10 brands) | 8 Oct 2026 |
 Surva.ai | Login, dashboard, emails, PDF and digests | Yes | Unlimited client sub-accounts | Flat | Business $349/mo | 8 Oct 2026 |
 Otterly | No native white-label; Looker Studio route | No | Workspaces | Pooled | Partner program on Standard and Premium | 8 Oct 2026 |
 Scrunch | White-label outputs via API | Not stated | Guest role permissions | Not on its agency page | Not on its agency page | 8 Oct 2026 |
Prefer Agency includes 50 AI articles a month and a ranked action queue for every client workspace, and Agency Enterprise resells off-page work done by Prefer's own team.
Adding a client
How a new client goes live in the agency console.
The usual order of work. Your Prefer contact helps with the first client.
- PitchStep 1Run a white-label pitch audit on the prospect to show where it stands in AI answers
- AddStep 2Add the client with its name and website, and give it a share of your prompts (at least 25)
- BrandStep 3Your logo and colours apply to the client's reports, view and emails; set what the client can see
- ReportStep 4Send branded reports by hand or on the schedule you set, as PDF, link, CSV or slides
How to choose
Five questions to ask any white-label AI visibility vendor.
Use them on Prefer and on everyone else. Each comes with Prefer's answer.
- 1
Which surfaces carry my brand, in writing?
Prefer's answerPrefer: reports, the client's view of the app and report emails carry your logo and colours, with Prefer's branding removed. The spec sheet above lists each one.
- 2
Can I use my own domain?
Prefer's answerPrefer: yes, on Agency Enterprise, for the client experience. Prefer Agency white-labels everything else.
- 3
Can clients log in, and can I limit what they see?
Prefer's answerPrefer: yes. You invite each client into the app and set what it sees, scoped to its own workspace. Seats are unlimited.
- 4
What does the tenth client cost?
Prefer's answerPrefer: nothing extra. Prefer Agency is $199 a month for up to 10 clients, and Agency Enterprise covers more. The table above works out 1 to 20 clients.
- 5
Is there work to resell, or only a report?
Prefer's answerPrefer: Prefer Agency includes 50 AI articles a month and a ranked action queue per client, and Agency Enterprise adds white-glove off-page resale.
Book a demo
See Prefer white-label with your own brand on it.
Prefer Agency is self-serve with a free trial. If you would rather see it first, book a 30-minute call and bring your client list, your brand and the report your clients expect.
- 01
Your brand on the client view
Prefer's client view and reports with your logo and colours
- 02
A pitch audit on a real prospect
One of your 10 monthly pitch audits, run live
- 03
Your plan, worked out
How your clients fit the shared prompts, and when Agency Enterprise makes sense
White-label
questions, answered.
What is a white-label AI visibility platform for agencies?
A white-label AI visibility platform lets an agency track how ChatGPT, Gemini, Perplexity and Google's AI answers mention its clients, and deliver that under the agency's own brand. Prefer is one: client reports, the client's view of the app and report emails carry your logo and colours, with Prefer's branding removed. Prefer Agency is $199 a month for up to 10 clients.
Does Prefer offer white-label reporting, and which plan includes it?
Yes. Prefer includes white-label reporting on Prefer Agency ($199/mo) and on Enterprise, with no per-report fees. Agency Enterprise adds a custom domain.
Will my clients see Prefer branding anywhere?
No. Prefer removes its branding from the client reports, the client's view of the app and the report emails, and your logo and colours take its place.
Can I use my own domain with Prefer?
Yes, on Agency Enterprise. Prefer's Agency Enterprise includes a custom domain or subdomain for the client experience; on Prefer Agency, everything else is white-labelled.
Can my clients log in, and what can they see?
Yes. In Prefer you invite each client into the app with your branding and set what it can see, scoped to its own workspace, so a client never sees your other clients.
Do client logins cost extra?
No. Prefer seats are unlimited on Prefer Agency, so inviting a client, a strategist or an analyst never changes the bill.
How much does Prefer cost for an agency with 10 clients?
Prefer costs $199 a month for up to 10 clients on Prefer Agency, or $179 a month billed yearly. The 250 tracked prompts are shared across client projects, at least 25 each. Above 10 clients, Agency Enterprise has volume pricing.
What does each client workspace include?
Each client in Prefer Agency gets its own workspace on all five engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode), with its share of the 250 pooled prompts (at least 25), a ranked action queue and unlimited competitors. The 50 AI articles a month are shared across clients.
Can Prefer send branded reports to clients automatically?
Yes. Prefer sends branded report emails to clients on the schedule the agency sets, and reports also export as PDF, share link, CSV or PowerPoint and Google Slides.
Can I run an AI visibility audit on a prospect before they sign?
Yes. Prefer Agency includes 10 white-label pitch audits a month, each 30 prompts on ChatGPT, Gemini and Google AI Mode, so you can show a prospect where it stands in AI answers before it becomes a paying client.
Can I pause a client without losing its data?
Yes. In Prefer, pausing a client stops its tracking right away, while its data and settings are kept for when you resume.
Does Prefer support SSO for agencies?
Yes, on Agency Enterprise. Prefer's Agency Enterprise includes SSO/SAML with roles, a custom domain, full API and MCP access, white-glove off-page resale and priority SLA support.
Is there an annual agency discount?
Yes. Prefer Agency billed yearly is $2,148 a year, $179 a month, about 10% less than paying monthly. Either way it is one consolidated invoice for every client.
How is Prefer different from a Looker Studio white-label setup?
Prefer white-labels the product itself: the client's view of the app, the reports and the emails carry your brand. A Looker Studio setup, the route some tools offer, means building and branding the dashboards yourself on top of exported data.
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