AI visibility tools · Head to head

Otterly vs HubSpot AEO: which AI visibility tool wins in 2026?

The pure-play first mover's $29 plan versus the CRM giant's $50 one. Both publish their prices, both hand you recommendations rather than doing the work. Compared on which engines each covers, what the next prompt costs, and where each fits. Sourced from both companies' live pages.

Javed Khatri Co-founder, Prefer
Updated September 2026 · Facts checked September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
On this page
TL;DR

Otterly is the pick for a standalone, low-cost monitor: $29 a month for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, with every add-on priced; HubSpot AEO is the pick for teams on HubSpot: $50 a month for 25 prompts on ChatGPT, Gemini and Perplexity, next to the CRM, with deeper recommendations inside Marketing Hub. Prefer, our product, starts at $24 a month, below both, tracks five engines including Gemini and Google AI Overviews, and writes 15 AI articles a month on that plan.

The engine lists are the surprise. The two overlap on only ChatGPT and Perplexity: Otterly covers Google AI Overviews and Copilot and sells Gemini, AI Mode and Claude as add-ons, while HubSpot AEO covers Gemini and does not list Google AI Overviews, AI Mode, Copilot or Claude. After that, the split is where each lives. Otterly is a standalone monitor with published tiers up to 400 prompts, API and MCP on Standard, and unlimited team members. HubSpot AEO works without a HubSpot subscription, but its expanded prompts and CRM-powered recommendations sit inside Marketing Hub. Neither writes the content or does the off-page work.

Otterly vs HubSpot AEO at a glance
  • Otterly starts lower: $29 a month for 15 prompts on four engines. HubSpot AEO is $50 a month for 25 prompts on three engines.
  • They overlap on only two engines, ChatGPT and Perplexity. Otterly adds Google AI Overviews and Copilot; HubSpot AEO adds Gemini. Neither covers AI Mode or Claude at its entry price.
  • Otterly publishes every step up (Standard $189 for 100 prompts, Premium $489 for 400); HubSpot lets you buy more prompts with no limit but does not print the price on its product page.
  • HubSpot AEO lives next to the HubSpot CRM, and HubSpot for Marketers ($900 a month) includes it; Otterly has no CRM tie-in but offers API, MCP and a Looker Studio connector from Standard.
  • Both stop at recommendations. HubSpot drafts blog, LinkedIn and Reddit posts only inside Marketing Hub; Otterly gives recommendations and GEO audits.

The contenders

Screenshot not captured
Otterly A standalone AI search monitor, cheap and simple
  • Founded2024, Austria (DACH); bootstrapped
  • Starting price$29/mo (Lite, 15 prompts)
  • Free tierNo; free trial, no credit card
  • Engines at entry4; Claude, Gemini, AI Mode are paid add-ons
  • Acts on findingsRecommendations and GEO audits
  • Third-party ratingG2 4.7/5 (54 reviews)
  • FocusLow-cost, fast-to-start monitoring
Screenshot not captured
HubSpot AEO AI visibility tracking inside the HubSpot CRM
  • LaunchedApril 2026, built on XFunnel (acquired Oct 2025)
  • Starting price$50/mo ($45/mo annual) for 25 prompts
  • Free tierNo; 28-day free trial, plus a free one-time AI Search Grader
  • Engines3 (ChatGPT, Gemini, Perplexity)
  • Acts on findingsPrioritized recommendations; drafting inside Marketing Hub
  • Third-party ratingG2 4.5/5 (145 reviews, Sep 2026)
  • FocusTracking plus recommendations, next to your CRM data
Capability Otterly HubSpot AEO Prefer
Tracks AI citations across engines
Tracks Google AI Overviews
Writes content on its entry plan
Done-for-you Managed service

The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep); every claim is referenced in Sources.

Where each tool sits

Feature comparison

Capability
Otterly
HubSpot AEO
Coverage
Engines at entry[1]
4 (ChatGPT, Google AI Overviews, Perplexity, Copilot)
3 (ChatGPT, Gemini, Perplexity)
Gemini[1]
Paid add-on ($9 to $149/mo by tier)
Included
Google AI Overviews[1]
Included
Not listed on the product page
Google AI Mode[1]
Paid add-on ($9 to $149/mo by tier)
Not listed on the product page
Claude[1]
Paid add-on ($29 to $439/mo by tier)
Not listed on the product page
Copilot[1]
Included
Not listed on the product page
Prompts at entry[1]
15 (Lite)
25
Countries[1]
50+ on every plan
Not listed on the product page
Features
Visibility, sentiment, share of voice[2]
Yes (mentions, citations, sentiment, share of voice)
Yes (sentiment on a -100 to +100 scale)
Citation analysis[2]
Website citation tracking
Which domains and pages engines pull from
Acts on findings[2]
Recommendations (3 a week on Lite) and GEO URL audits
Prioritized recommendations; drafts blog, LinkedIn and Reddit posts inside Marketing Hub
AI crawler analytics[1]
Agent Analytics (Standard and up)
Not listed on the product page
ChatGPT Ads[1]
ChatGPT Ads Tracking on every plan
Not listed on the product page
Free diagnostic[2]
Free GEO tools and a free trial
AI Search Grader (free, one-time, no account)
Integrations and fit
CRM[2]
None
Native (HubSpot); the standalone plan needs no HubSpot subscription
API and MCP[1]
Standard and up
Not listed on the product page
Reporting[2]
Looker Studio connector (Standard and up); no native white label
Inside HubSpot reporting
Seats[1]
Unlimited team members on every plan
Not listed on the product page
Multiple brands[1]
1 workspace on Lite; unlimited on Standard
One $50 instance per brand
Third-party rating[3]
G2 4.7/5, 54 reviews
G2 4.5/5, 145 reviews
Maturity[3]
Exited stealth Dec 2024; bootstrapped
Launched Apr 2026 on XFunnel; labelled Beta
Best for[2]
Solo marketers and small teams on a budget
Teams already on HubSpot

Based on both products' public pages, facts checked September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.

Pricing, side by side

Plan
Otterly
HubSpot AEO
Entry plan[1]
Lite, $29/mo ($25/mo billed annually), 15 prompts, 4 engines
HubSpot AEO, $50/mo ($45/mo billed annually), 25 prompts, 3 engines
More prompts[1]
Standard $189/mo (100 prompts); Premium $489/mo (400); +100 for $99/mo
Buy more anytime, no limit (price not on the product page)
Extra engines[1]
Gemini and AI Mode $9 to $149/mo each; Claude $29 to $439/mo, by tier
None listed; three engines as published
Bundle / top tier[1]
Enterprise, custom, starting from $1,000/mo (SSO, dedicated CSM)
Included in HubSpot for Marketers ($900/mo) and Marketing Hub Pro and Enterprise
Free trial[1]
Yes, no credit card
28 days, no credit card, no HubSpot subscription needed
Execution included[2]
No; recommendations only
No on the standalone plan; drafting inside Marketing Hub

Prices checked September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep) from each product's public pricing page.

Otterly (founded 2024, Austria) exited stealth in December 2024 as one of the category's first AI search monitors. It is bootstrapped, publishes every plan and add-on price, and holds a 4.7/5 G2 rating from 54 reviews, whose authors praise the clean dashboard and flag the jump from $29 to $189 and that it is not always clear what to do with the findings. HubSpot AEO launched in April 2026 on the XFunnel platform HubSpot agreed to acquire in October 2025, and its product page still carries a Beta label. It is sold on its own at $50 a month for 25 prompts, no CRM needed, and bundled into HubSpot for Marketers and Marketing Hub Pro and Enterprise, where recommendations draw on CRM data; it holds 4.5/5 on G2 from 145 reviews. HubSpot's own ranked list of AEO tools puts HubSpot AEO first and Otterly third. Sources

Which should you choose?

Choose Otterly if…

  • You want the lowest published entry of the two and a standalone tool
  • Google AI Overviews or Copilot matters to your buyers
  • You want every step up priced on the website, including extra engines
  • You need API, MCP or a Looker Studio connector (Standard and up)

Choose HubSpot AEO if…

  • You already run HubSpot and want AI visibility next to your CRM data
  • Gemini matters and you do not want to pay an add-on for it
  • Twenty-five prompts on ChatGPT, Gemini and Perplexity covers your market
  • You may move into Marketing Hub for CRM-powered recommendations and drafting
The third option · Our product
Both recommend. Prefer writes the content, from $24 a month.

Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Otterly and HubSpot AEO.

Run your free audit No card, no commitment

Otterly vs HubSpot AEO, answered

Is Otterly or HubSpot AEO better?

Neither wins outright: Otterly is better as a standalone, low-cost monitor, $29 a month for 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot, and HubSpot AEO is better for teams on HubSpot, $50 a month for 25 prompts on ChatGPT, Gemini and Perplexity beside the CRM. Prefer, our product, starts at $24 a month, below both, tracks five engines and writes 15 AI articles a month. Pick Otterly for Google AI Overviews and published add-ons, HubSpot AEO for Gemini and CRM context.

Which is cheaper, Otterly or HubSpot AEO?

Otterly is cheaper to start: $29 a month (or $25 billed annually) against HubSpot AEO's $50 (or $45 billed annually), checked 19 and 26 September 2026. Prefer's Starter is $24 a month, below both, with 30 prompts and five engines. HubSpot's $50 buys 25 prompts to Otterly's 15, and Gemini is included on HubSpot but a $9 add-on on Otterly Lite, so Lite plus Gemini is $38. Beyond that, Otterly prints every step (Standard $189 for 100 prompts); HubSpot sells extra prompts without printing the price on its product page.

Which AI engines do Otterly and HubSpot AEO track?

Otterly tracks four engines on every plan (ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot) and sells Gemini, Google AI Mode and Claude as add-ons; HubSpot AEO lists three (ChatGPT, Gemini and Perplexity). Prefer, our product, tracks five on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. So Otterly and HubSpot AEO overlap on only ChatGPT and Perplexity, and HubSpot AEO does not list Google AI Overviews, AI Mode, Copilot or Claude (checked 26 September 2026).

Does HubSpot AEO need a HubSpot subscription?

No: HubSpot says the standalone $50 a month plan works without a HubSpot subscription and without a HubSpot CMS, and Otterly has no CRM tie-in at all. Prefer, our product, also sells without a CRM, from $24 a month. The deeper HubSpot version, with expanded prompts and recommendations powered by CRM data, comes inside HubSpot for Marketers ($900 a month) and Marketing Hub Pro and Enterprise.

Do Otterly or HubSpot AEO write content for you?

Not on their entry plans: Otterly gives recommendations (three a week on Lite, unlimited on Standard) and GEO URL audits, and HubSpot AEO gives prioritized recommendations, with drafting of blog, LinkedIn and Reddit posts only inside Marketing Hub. Prefer, our product, writes 15 AI articles a month on its $24 Starter plan. Neither Otterly nor HubSpot AEO documents off-page placement or PR work; at Prefer that work sits on the Enterprise plan and in Prefer Managed.

Who is Otterly best for?

Solo marketers and small teams on a budget who want a standalone monitor that covers Google AI Overviews and Copilot, lets the whole team in (unlimited members) and prices every step on its website. Prefer fits the same budget, from $24 a month, and adds 15 AI articles. Teams that need Gemini or AI Mode should add Otterly's add-ons to the budget.

Who is HubSpot AEO best for?

Teams already on HubSpot that want AI visibility next to their CRM, content and contact data, and that may grow into Marketing Hub for CRM-powered recommendations and drafting. Prefer, our product, is the better fit when Google AI Overviews matters or you want content written on the entry plan. HubSpot AEO is young, launched in April 2026 on the XFunnel platform and still labelled Beta, so expect it to change.

What is the best alternative to Otterly and HubSpot AEO?

Prefer is the best pick if you want more engines and the content in one plan at a price you can see: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts, shows the sources behind each answer, and writes 15 AI articles a month from $24 (free trial on every paid plan, free audit), with Search Console and GA4 from Starter and a done-for-you Managed option. It is our product, so weigh that. The category also includes Profound, Peec AI, AirOps, AthenaHQ and Semrush's AI toolkit; see our roundup of the best AEO tools.

References

Sources

  1. Otterly pricing page (rendered 19 Sep 2026, re-read 23 Sep 2026) otterly.ai Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  2. HubSpot AEO product page (rendered 19 Sep and 26 Sep 2026) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  3. HubSpot AEO in Marketing Hub (bundle, drafting; read 23 Sep 2026) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  4. HubSpot AI Search Monitoring page (trial, daily runs; read 23 Sep 2026) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  5. Otterly help: white-label option (read 23 Sep 2026) help.otterly.ai Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  6. HubSpot AI Search Grader (checked 5 Sep 2026) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  7. HubSpot to acquire XFunnel (Oct 2025) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  8. Otterly on G2 (rendered 5 Sep 2026) g2.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  9. G2: Best Enterprise AEO Tools (HubSpot AEO rating, read 23 Sep 2026) g2.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  10. HubSpot: 10 Best AEO Software Tools for 2026 (self-ranked) hubspot.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)
  11. TechCrunch: Otterly.AI exits stealth (Dec 2024) techcrunch.com Accessed September 2026 (HubSpot AEO 26 Sep, Otterly pricing 19 and 23 Sep)

Keep comparing

Head to head Prefer vs Otterly Head to head Prefer vs HubSpot AEO Roundup The best AEO tools in 2026 Alternatives The best HubSpot AEO alternatives Alternatives The best Otterly alternatives Head to head HubSpot AEO vs Profound

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