Peec AI vs HubSpot AEO: which AI visibility tool wins in 2026?
A dedicated AI search analytics tool with unlimited users versus the CRM suite's own tracker. Both publish a price and both track three engines at entry, but not the same three. Compared on engines, prompt limits, what each does with a gap, and fit. Sourced from both companies' live pages.
Peec AI is the pick for marketing teams and agencies that want dedicated analytics: 50 prompts on three models you choose, daily, with unlimited users from $95 a month; HubSpot AEO is the pick for HubSpot teams and small budgets: 25 prompts on ChatGPT, Gemini and Perplexity, daily, from $50 a month, with recommendations that live next to your CRM. Prefer, our product, is the lowest published paid entry of the three at $24 a month, tracks five engines including Google AI Overviews and writes 15 AI articles a month on that plan.
The engine menus are the surprise. HubSpot AEO tracks Perplexity but does not list Google AI Overviews or AI Mode; Peec's self-serve menu includes AI Overviews and AI Mode but puts Perplexity on Enterprise. Beyond that, Peec is the deeper analytics product (more prompts, unlimited users, crawler logs, Looker Studio, agency plans) and HubSpot AEO is the more convenient one if you already run HubSpot, where Marketing Hub adds CRM-based prompt suggestions and blog drafts. Neither writes and ships the content for you on its entry plan, and neither does the off-page work for you.
- Both publish a price: HubSpot AEO $50/mo ($45 annual) for 25 prompts; Peec AI $95/mo for 50 prompts, 15% off annual.
- Different three engines: HubSpot tracks ChatGPT, Gemini and Perplexity; Peec lets you choose three of ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI and Gemini, with Perplexity on Enterprise.
- HubSpot AEO's trial is 28 days with no HubSpot subscription needed; Peec shows a free trial button but not its length.
- Peec AI adds unlimited users, AI crawler logs, Looker Studio (Advanced) and agency plans; HubSpot AEO adds CRM-based suggestions and blog drafts inside Marketing Hub.
- Third-party signal: Peec AI G2 4.7/5 from 21 reviews (18 Sep); HubSpot AEO G2 4.5/5 from 145 (23 Sep).
The contenders
Screenshot not captured - FoundedLaunched February 2025, Berlin
- Backing$21M Series A (Nov 2025); about $29M raised
- Starting price$95/mo (Starter, 50 prompts)
- Free tierNo; free trial
- Engines at entryChoose 3 of 6 models; Perplexity and Claude on Enterprise
- Seats at entryUnlimited users
- Third-party ratingG2 4.7/5 (21 reviews)
Screenshot not captured - LaunchedApril 2026, built on XFunnel (acquired Oct 2025)
- Starting price$50/mo ($45/mo annual) for 25 prompts
- Free tierNo; 28-day free trial, plus a free one-time AI Search Grader
- Engines3 (ChatGPT, Gemini, Perplexity)
- Bundled inHubSpot for Marketers ($900/mo) and Marketing Hub Pro / Enterprise
- Third-party ratingG2 4.5/5 (145 reviews)
- FocusTracking plus recommendations, next to your CRM data
Peec AI HubSpot AEO 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep); every claim is referenced in Sources.
Where each tool sits
Peec AIHubSpot AEO
PreferOur productFeature comparison
Peec AI HubSpot AEOBased on both products' public pages, facts checked September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
Peec AI HubSpot AEOPrices checked September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep) from each product's public pricing page.
Peec AI (Berlin, launched February 2025) raised a $21M Series A in November 2025, about $29M in total, and says it is trusted by 3,000+ brands and agencies; it is an analytics-first platform with agency plans, white-label reporting and a G2 rating of 4.7 out of 5 from 21 reviews. HubSpot AEO launched on 14 April 2026 on the XFunnel platform HubSpot agreed to acquire in October 2025. It sells on its own at $50 a month for 25 prompts, no CRM subscription needed, and comes included in HubSpot for Marketers and Marketing Hub Pro and Enterprise, where CRM-based suggestions and blog drafts are added. It carries a G2 rating of 4.5 out of 5 from 145 reviews. HubSpot's own '10 Best AEO Software Tools' page ranks HubSpot AEO first and Peec fifth; it is HubSpot product marketing, so read it as a vendor page. Sources
Which should you choose?
Choose Peec AI if…
- You want Google AI Overviews, AI Mode or Copilot tracked on a self-serve plan
- You need more than 25 prompts, or many people and clients looking at the data
- AI crawler logs, Looker Studio or agency white-label reporting matter to you
- You do not run HubSpot, or want your analytics independent of your CRM vendor
Choose HubSpot AEO if…
- You already run HubSpot and want AI visibility next to your CRM and content
- Perplexity matters more to you than Google AI Overviews
- You want a $50 entry price and a 28-day trial
- 25 prompts on three engines is enough for a focused set of questions
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Peec AI and HubSpot AEO.
Peec AI vs HubSpot AEO, answered
Is Peec AI or HubSpot AEO better?
Peec AI is better for dedicated analytics, with 50 prompts on three models you choose, unlimited users and crawler logs from $95 a month, and HubSpot AEO is better for teams already on HubSpot, with 25 prompts on ChatGPT, Gemini and Perplexity next to your CRM from $50 a month. Prefer, our product, is the lowest published paid entry of the three at $24 a month and adds 15 AI articles a month to the tracking. Pick Peec for depth and seats, HubSpot for convenience inside the suite.
Which is cheaper, Peec AI or HubSpot AEO?
HubSpot AEO is cheaper at entry: $50 a month ($45 billed annually) for 25 prompts, against Peec AI's $95 a month for 50 prompts (checked 26 and 19 September 2026). Prefer's Starter is $24 a month, the lowest published paid price on this page. Per prompt the two are close (about $2 on HubSpot, about $1.90 on Peec), and Peec includes unlimited users; HubSpot charges $50 per brand instance and does not list the price of extra prompts.
Which AI engines do Peec AI and HubSpot AEO track?
Both track three at entry, but not the same three: HubSpot AEO lists ChatGPT, Gemini and Perplexity on every tier (rendered 26 September 2026), while Peec AI lets you choose three of ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI and Gemini, with Perplexity, Claude and others on Enterprise (rendered 19 September 2026). Prefer, our product, tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode on every plan, with Claude on Enterprise. So HubSpot is the one with Perplexity and Peec is the one with Google AI Overviews.
Does Peec AI or HubSpot AEO write content for you?
Not on their own plans. Prefer, our product, writes 15 AI articles a month on its $24 Starter plan. Peec AI says it deliberately does not write or publish content, though it lists recommended and agent actions; HubSpot AEO gives prioritized recommendations, and only inside Marketing Hub can you draft a blog post from a gap. Neither runs off-page work for you: Marketing Hub can draft a LinkedIn post or Reddit reply, and your team posts it.
Do I need HubSpot to use HubSpot AEO?
No. HubSpot says the $50 a month standalone plan needs no HubSpot subscription and works wherever your site is hosted, and Prefer, our product, likewise needs no CRM, from $24 a month. The fuller version, with CRM-based prompt suggestions and blog drafts, comes inside HubSpot for Marketers ($900 a month) and Marketing Hub Pro and Enterprise. Peec AI is standalone analytics; it reports through Looker Studio, an API on Enterprise and MCP.
Is Peec AI better for agencies than HubSpot AEO?
Yes, on published features: Peec AI sells agency plans ($245, $495 and $795 a month, rendered 16 September 2026), offers white-label reporting and gives unlimited users on every brand plan, while HubSpot AEO is sold as one $50 instance per brand. Prefer, our product, tracks share of voice against named competitors and writes 15 AI articles a month from $24, with a done-for-you Managed option. HubSpot AEO suits an agency only if its clients already live in HubSpot.
Who is Peec AI best for?
Marketing teams and agencies that want daily, detailed AI search analytics for many people, including Google AI Overviews and AI Mode on a self-serve plan, at a price they can read. Prefer fits better when you also want the articles written, from $24 a month. Peec suits teams with their own writers and SEO process that mainly need to know where they are missing.
Who is HubSpot AEO best for?
Teams already on HubSpot that want AI visibility next to their contacts, campaigns and content, and small teams that want a $50 price and a 28-day trial before committing. Prefer fits better when you need Google AI Overviews tracked and the content produced, from $24 a month. HubSpot AEO launched in April 2026, so it is younger than Peec, and its three engines and 25 prompts suit a focused prompt set.
Why does HubSpot rank its own AEO tool above Peec AI?
Because the list is HubSpot's own: its '10 Best AEO Software Tools' page lives under hubspot.com/products/aeo, is HubSpot product marketing, and puts HubSpot AEO first and Peec AI fifth. Prefer, our product, is not on that list, and this page prints its sources so you can check each claim. On G2, a third party, Peec AI rates 4.7 out of 5 from 21 reviews and HubSpot AEO 4.5 from 145, a small sample on both sides.
What is the best alternative to Peec AI and HubSpot AEO?
Peec AI and HubSpot AEO each miss one major engine at entry (Perplexity on Peec's self-serve menu, Google AI Overviews on HubSpot) and neither writes and ships the content on its entry plan. Prefer, our product, is the best pick if you want both of those engines and the content work in one plan: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts and writes 15 AI articles a month from $24 (free trial on every paid plan, free audit), with a done-for-you Managed option. The category also includes Profound, AirOps, AthenaHQ and Semrush's AI toolkit; see our roundup of the best AEO tools.
Sources
- Peec AI pricing page (rendered 19 Sep 2026) peec.ai Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot AEO product page (rendered 19 and 26 Sep 2026) hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- Peec AI homepage (read 23 Sep 2026) peec.ai Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- Peec AI agency pricing (rendered 16 Sep 2026) peec.ai Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- Peec AI Crawl Insights docs (checked 10 Aug 2026) docs.peec.ai Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- Peec AI instructions page, no content writing (checked 10 Aug 2026) peec.ai Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot AEO in Marketing Hub (read 23 Sep 2026) hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot Knowledge Base: Set up and analyze AEO (read 23 Sep 2026) knowledge.hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot AI Search Grader (checked 5 Sep 2026) hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot to acquire XFunnel (Oct 2025) hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- HubSpot: 10 Best AEO Software Tools for 2026 (self-ranked) hubspot.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- Peec AI reviews on G2 (rendered 18 Sep 2026) g2.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)
- G2: Best Enterprise AEO Tools (rendered 23 Sep 2026) g2.com Accessed September 2026 (Peec AI pricing 19 Sep, HubSpot AEO 26 Sep)