Peec AI vs PromptWatch: which AI visibility tool wins in 2026?
Two European AI visibility tools with almost the same price ladder: $95 and $245 entries, 50, 150 and 350 prompts, 1, 2 and 5 projects. Compared on the parts that differ: which models each plan tracks, who gets a seat, whether the tool writes content, and what agencies pay. Sourced from both companies' live pages.
Peec AI is the pick for marketing teams and agencies that want monitoring and analytics for everyone on the team: 3 of 6 models per self-serve plan, unlimited users, Looker Studio on Advanced, and no content writing by design; PromptWatch is the pick for teams that want the tool to write too: 4 models of their choice from 11, MCP and API from the $95 plan, and 5 AEO articles a month from $245, with seats capped at 1, 2 or 5. Prefer, our product, starts below both at $24 a month, tracks five engines on every plan and writes 15 AI articles a month on that plan.
On paper the ladders are twins. Both start at $95 with 50 prompts and one project, both charge $245 for 150 prompts and two projects, and both stop self-serve at 350 prompts and five projects ($495 at Peec, $579 at PromptWatch). The differences are underneath. Peec lets you pick 3 models from a six-model menu that leaves Perplexity and Claude to Enterprise, gives every plan unlimited users, and says it does not write or publish content. PromptWatch lets you pick 4 from a list of 11 that includes Perplexity and Claude, puts MCP and API on every plan, and writes AEO articles from its second plan.
- Same entry price: Peec AI Starter and PromptWatch Essential are both $95 a month for 50 prompts and one project; both second plans are $245 for 150 prompts.
- Model choice differs: Peec's self-serve plans pick 3 of 6 (ChatGPT, AI Mode, AI Overviews, Copilot, Naver AI, Gemini); PromptWatch's pick 4 of 11, including Perplexity and Claude.
- Content differs: Peec says it does not write or publish content; PromptWatch includes 5 AEO articles a month at $245 and 10 at $579, none at $95.
- Seats differ: Peec gives unlimited users on every self-serve plan; PromptWatch gives 1, 2 or 5 seats on brand plans and 10 on agency plans.
- Agencies: Peec's credit-based agency plans are $245, $495 and $795 a month; PromptWatch's are $199, $399 and $799 with unlimited prompts and metered responses.
The contenders
Screenshot not captured - Founded2025 (launched February), Berlin
- Backing$21M Series A (Nov 2025); about $29M raised
- Starting price$95/mo Starter
- Free tierNo; free trial (length not published)
- Engines at entry3 of 6 models; Perplexity and Claude on Enterprise
- Third-party ratingG2 4.7/5 (21 reviews)
- FocusMonitoring and analytics, no content writing
Screenshot not captured - Founded2025 (launched April), Amsterdam
- BackingEUR 6M seed (July 2026)
- Starting price$95/mo Essential
- Free tierNo; 7-day trial on Essential and Professional
- Engines at entry4 models of your choice, from a list of 11
- Third-party rating4.7/5 G2 badge on its site (review count not verified)
- FocusTracking plus AEO articles, e-commerce and agencies
Peec AI PromptWatch 
Prefer The Prefer column is shown for reference: it is our product, and this page compares the other two. Website screenshots captured September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep); every claim is referenced in Sources.
Where each tool sits
Peec AIPromptWatch
PreferOur productFeature comparison
Peec AI PromptWatchBased on both products' public pages, facts checked September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep). "Not advertised" means we could not verify the capability from public materials. Spot something out of date? Tell us.
Pricing, side by side
Peec AI PromptWatchPrices checked September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep) from each product's public pricing page.
Both companies launched in Europe in 2025, a few weeks apart. Peec AI (Berlin, launched February 2025) raised a $21M Series A in November 2025, about $29M in total, and its pricing page cites 2,500+ marketing teams; it is a monitoring and analytics platform with Crawl Insights, Query Fanouts, Looker Studio and an MCP server, and it says it does not write or publish content itself. PromptWatch (Promptwatch B.V., Amsterdam, launched April 2025) raised a EUR 6M seed in July 2026 and shows 1,780+ brands and agencies on its pricing page; it pairs tracking with metered content agents, CDN crawler logs and commerce tracking. In the Sifted coverage of that seed, a PromptWatch founder put the market plainly: "In Europe, it's us and Peec." Sources
Which should you choose?
Choose Peec AI if…
- You want monitoring and analytics, and your team writes the content
- Everyone on the team, or every client contact, needs a seat without paying per head
- Looker Studio reporting on the $495 plan fits how you report
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot or Naver AI cover the engines you care about
Choose PromptWatch if…
- You want the tool to write AEO articles, and $245 a month for five fits
- You need Perplexity or Claude on a self-serve plan
- MCP and API access on the $95 plan matter to your workflow
- You sell online and want Shopping Insights and Ads Radar, or you are an agency that wants unlimited prompts from $199
Prefer tracks the same signals across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then produces the content and citations that move the number. Free trial, paid from $24/mo. See how it compares to Peec AI and PromptWatch.
Peec AI vs PromptWatch, answered
Is Peec AI or PromptWatch better?
They start at the same $95 and split on what happens after the data: Peec AI is better for teams that want monitoring and analytics with unlimited users and no content writing, and PromptWatch is better for teams that want the tool to write AEO articles (from $245) and track Perplexity or Claude on a self-serve plan. Prefer, our product, starts below both at $24 a month and includes 15 AI articles a month on that plan. Choose Peec to measure for a whole team, PromptWatch to measure and write.
Which is cheaper, Peec AI or PromptWatch?
At the first two plans they cost the same: $95 a month for 50 prompts and $245 for 150 prompts at both (checked 19 and 23 September 2026). Prefer's paid plans start at $24 a month, below both. At the top self-serve plan Peec is lower ($495 against $579 for 350 prompts), and PromptWatch includes a fourth model at every tier, where Peec lists an extra model at $30 a month on Starter. For agencies PromptWatch publishes the lower entry, $199 against Peec's $245.
Which AI engines do Peec AI and PromptWatch track?
Peec AI's self-serve plans pick 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Naver AI and Gemini, with Perplexity, Claude and others on Enterprise, which listed 14 models against a card saying up to 13 (checked 19 September 2026). Prefer, our product, tracks five engines on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. PromptWatch's brand plans pick 4 from 11 (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code), and its agency plans track all 11.
Does Peec AI or PromptWatch write content?
PromptWatch does and Peec AI does not. Prefer, our product, includes 15 AI articles a month on its $24 entry plan. PromptWatch includes no AEO articles on the $95 Essential, 5 a month on the $245 Professional and 10 on the $579 Business, publishing to Webflow, WordPress and Framer. Peec's own AI-instructions page says it deliberately does not write or publish content; its pricing page lists gap analysis, recommended actions and agent actions instead.
How many users do Peec AI and PromptWatch include?
Peec AI includes unlimited users on every self-serve plan; PromptWatch includes 1 seat on Essential, 2 on Professional and 5 on Business, and 10 on each agency plan. Prefer, our product, starts at $24 a month with a free trial on every paid plan, so check seat counts on whichever plan you compare. For a large marketing team that only needs to read dashboards, Peec's unlimited users are the practical difference.
Which is better for agencies, Peec AI or PromptWatch?
Both sell agency plans with pitch projects and white-label client reporting: Peec's run $245, $495 and $795 a month on credits (one prompt on one model for one day is one credit), and PromptWatch's run $199, $399 and $799 with unlimited prompts, all models, 10 seats and metered responses. Prefer, our product, also has an agency plan, from $99 a month plus $299 per active client. Pick Peec for consolidated billing and Data Studio templates per client, PromptWatch for unlimited prompts across every model.
Do Peec AI and PromptWatch track AI crawlers?
Both do. Prefer, our product, pairs its AI citation tracking with Search Console and GA4 data from its Starter plan. Peec AI's Crawl Insights reads your server logs and recognises 40+ AI bots. PromptWatch ingests crawler logs at the CDN layer and ties AI crawls to citations, with an allowance of 200K, 25M or 100M logs by brand plan and Agent Analytics listed from the $245 plan.
Who is Peec AI best for?
Marketing teams and agencies that want clean monitoring for many people: unlimited users at entry, daily tracking, any supported country or language at no extra cost, Looker Studio on Advanced and an MCP server. Teams that also want the content written fit Prefer, our product, better, from $24 a month with articles included. Peec suits teams that already have writers and want the data to steer them.
Who is PromptWatch best for?
Teams that want tracking and content agents in one tool at a published price: e-commerce brands that need Shopping Insights and Ads Radar on the $579 plan, agencies that want unlimited prompts from $199, and teams that need Perplexity or Claude without an Enterprise contract. Teams that want articles on the entry plan and five engines without a picker fit Prefer, our product, better, from $24 a month. Watch the meters: seats, agent credits, responses and the article quota all rise by plan.
What is the best alternative to Peec AI and PromptWatch?
Prefer is the best pick if you want tracking and content work together at a lower published price than either: it tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode with 30 prompts and writes 15 AI articles a month from $24 (free trial on every paid plan, free audit), with a done-for-you Managed option. The category also includes Profound, Otterly, Scrunch, AthenaHQ and Semrush's AI toolkit. See our roundup of the best AI visibility tools.
Sources
- Peec AI pricing page (rendered 19 Sep 2026) peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- PromptWatch pricing page (rendered 22 Aug and 23 Sep 2026) promptwatch.com Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI agency pricing (rendered 16 Sep 2026) peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- PromptWatch agency pricing (rendered 19 Sep 2026) promptwatch.com Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- PromptWatch agencies page (read 19 Sep 2026) promptwatch.com Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI docs: Crawl Insights (checked 10 Aug 2026) docs.peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI instructions page (checked 10 Aug 2026) peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI pricing page, archived 8 Sep 2026 web.archive.org Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI on G2 (rendered 18 Sep 2026) g2.com Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- PromptWatch site, docs and changelog (read 16 Jul 2026) promptwatch.com Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI: $21M Series A announcement peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Sifted: PromptWatch seed round coverage (read 16 Jul 2026) sifted.eu Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)
- Peec AI docs: understanding your performance (checked 10 Aug 2026) docs.peec.ai Accessed September 2026 (Peec AI 16, 18 and 19 Sep; PromptWatch 19 and 23 Sep)