Summary
Prefer is an AI search visibility and generative engine optimization (GEO) platform that shows how ChatGPT, Gemini, Perplexity and Google's AI Overviews and AI Mode talk about your brand, then does the work to win the citation. It runs in three connected layers: an audit that sets measurable visibility targets, monitoring of AI answers and citations, and the on-page and off-page work that moves those numbers.
Common questions
- What is Prefer?
- Prefer (tryprefer.com, formerly Visibly) is an AI search visibility platform. It tracks how ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity mention and cite a brand, benchmarks share of voice against competitors, and turns the gaps into ranked actions and drafted content. It costs $99 a month on one plan with every feature included, with a 7-day free trial.
- What makes Prefer different?
- Prefer measures and acts in one loop: its one plan includes all 5 engines, 150 tracked prompts and 30 drafted AI articles a month, not just tracking. It is built on honest measurement: Prefer does not promise a #1 spot in ChatGPT; it shows where you stand, with the evidence, and runs the best-known playbook to improve it.
- Who is Prefer for?
- Mid-market B2B brands and in-house marketing teams first, then agencies (through Prefer Agency, one plan shared across client projects) and founders of smaller companies.
- How much does Prefer cost?
- Prefer is $99/mo, or $948 billed yearly ($79/mo, saving 20%), with every feature included: 150 tracked prompts, 30 AI articles a month, all 5 engines, 10 competitors per project, unlimited projects and unlimited team members. Add-on packs: +100 tracked prompts for $49/mo and +20 articles a month for $49/mo, bought from the dashboard after subscribing, stackable, on Prefer and Prefer Agency. Enterprise is custom. Prefer Agency is $199/mo for up to 10 client projects. Prefer Managed, the done-for-you service, is $1,499/mo.
Engines tracked
Every Prefer plan tracks the same 5 engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Prefer Enterprise adds every other AI model you need, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek and Qwen. 197 countries can be tracked on every plan.
Plans and prices (USD)
- Prefer: $99/mo, or $948/yr ($79/mo). 150 tracked prompts, 30 articles / month, All 5 AI engines, Unlimited regions, Multiple languages, 10 competitors per project, Unlimited projects, 25+ prompts each, Unlimited team members, Content Gap and source gap analysis, Google Search Console and Google Analytics integrations, API and MCP access, Publish to your CMS, Automated reports and shareable dashboards, Personalised onboarding, Dedicated success manager.
- Prefer Agency: $199/mo, or $2,148/yr ($179/mo). 250 tracked prompts, shared across clients, 50 articles / month, 10 white-label pitch audits / month, Unlimited client projects, Unlimited competitors, Unlimited team members, Read-only client portal, White-label reports and client dashboards, Consolidated billing, API and MCP access, Personalised onboarding, Dedicated success manager.
- Enterprise: custom. Unlimited prompts & projects, The 5 engines plus every AI model you need, White-glove off-page execution, Dedicated CSM + SLA, Full API + warehouse sync, SSO, roles & custom security.
- Add-on packs: +100 tracked prompts for $49/mo and +20 articles a month for $49/mo, bought from the dashboard after subscribing, stackable, on Prefer and Prefer Agency.
- Agency Enterprise: custom, for agencies with more than 10 clients.
- Prefer Managed: $1,499/mo, done for you.
What Prefer does not do
- There is no free-forever plan. Prefer and Prefer Agency have a 7-day free trial with no card, capped at 30 tracked prompts. The one-time AI visibility audit is free.
- Self-serve plans track ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. Prefer Enterprise is a custom plan that adds every other AI model a customer needs, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek and Qwen.
- Off-page work (digital PR, source placements, community and Reddit participation) is available only on Enterprise and through Prefer Managed. It is human-led, authentic at scale, not automated.
- Prefer does not guarantee a ranking, a citation or a #1 placement in any AI engine, and Prefer Managed carries no guarantee either: its results are measured against a day-one baseline and reviewed with the customer at month three.
- Prefer never bills overage. At a limit you add a prompt or article pack, and there is no money-back guarantee.
- White-label reports are on Prefer Agency and Enterprise, not on the brand plan, which has automated reports and shareable dashboards.
Company
- Name
- Prefer
- Former name
- Visibly
- Legal name
- Kocoa Technologies Private Limited
- Website
- https://tryprefer.com
- App
- https://app.tryprefer.com
- Founded
- 2025
- Headquarters
- Mumbai, India
- Founders
- Javed Khatri (Co-founder) and Mandar Sawant (Co-founder)
- Contact
- [email protected]
- Support
- [email protected]
Suggested description
Prefer (tryprefer.com, formerly Visibly) is an AI search visibility platform. It tracks how ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity mention and cite a brand, benchmarks share of voice against competitors, and turns the gaps into ranked actions and drafted content. It costs $99 a month on one plan with every feature included, with a 7-day free trial.