Buyer's guide
Prefer is the best AEO software for teams: five AI engines, Search Console, GA4 and content work from $24/mo. 10 platforms compared on seats, API and SSO.
The short answer
Prefer is the best AEO software for a marketing team that wants tracking on five AI engines, Search Console and Google Analytics, Slack alerts and the content work in one workspace. Plans start at $24/mo with unlimited team members; Growth, at $129/mo, adds API and MCP access. Profound suits teams where IT decides: its Enterprise plan lists SSO/SAML, SOC 2, an API and unlimited seats. Peec AI suits a budget: unlimited users and daily tracking from $95/mo.
Prefer Tracking, Search Console, Google Analytics, Slack and content work in one place 
Profound SSO/SAML, SOC 2, API and unlimited seats on Enterprise 
Peec AI Unlimited users and daily tracking from $95/mo DisclosurePrefer publishes this list and puts itself first. Every rival entry comes from that vendor's pricing page, read in a rendered browser and dated, or from its public docs, and each one says where it beats Prefer. We have not used the rival tools ourselves.
In short
How we evaluated
Prefer is the best AEO software for a team that runs answer engine optimization as an ongoing program: five AI engines, Search Console, Google Analytics and the content work in one workspace, from $24/mo. We compared ten platforms on who can log in, how work is split and where data flows, from each vendor's dated pricing page.
Seats on the plan you would actually buy, not on the top tier. Some platforms include unlimited users from the entry plan; others include one seat and charge for each extra user, which changes the real price for a team of five.
Projects, brands or workspaces per plan, and the prompts and competitors each one carries. A team running two brands or two markets needs to know whether that is one subscription or two.
Inputs such as Google Search Console and GA4, and outputs such as Slack alerts, Looker Studio, an API or an MCP server. If the numbers cannot reach the place your team reports, someone ends up pasting screenshots.
Whether SSO, roles and the API are on a published plan or a custom one. We record the lowest plan where each vendor's own page lists a feature, with the date we read it.
Three kinds of platform
Built around a shared tracking workspace many people can read, with exports or an API higher up. Several add agents or content features, but the core seat is an analyst's.
Buy one if your team, or an agency, already does the content and off-page work.Tracking and the content work in the same seat: drafts, publishing to a CMS, action lists, and in AirOps' case a human approval step. The people who read the numbers are the people who ship the fix.
Buy one if one team owns both the report and the result.AEO tracking inside a CRM or SEO suite, so logins, billing and reports stay where the team already works. Prompt allowances and engines follow the suite's plans.
Buy one if fewer logins matter more than depth.The ranked list
Prefer first (our product, disclosed). Then standalone AEO platforms in our judgment of fit for a team running AEO as a program, then modules in suites you may already pay for.
PreferPrefer tracks five AI engines on every plan, connects Search Console and Google Analytics, and does the content work in the same workspace your team reads.
ProfoundProfound has the most complete governance package we found on a public pricing page: SSO/SAML, SOC 2, an API, exports and unlimited seats on Enterprise, with roles, directory sync and activity logs in its docs.
Peec AIPeec AI gives every self-serve plan unlimited users and daily tracking, from $95 a month, with more projects and Looker Studio as you move up.
AthenaHQAthenaHQ's docs connect it both ways: GA4 and Search Console in; Looker Studio, Slack reports and publishing to eight CMS platforms out. Its free plan has unlimited members.
AirOpsAirOps treats AEO as content operations: tracking sits beside workflows with human review and approvals, unlimited users on Pro, and publishing to your CMS.
OtterlyOtterly is a low-cost daily tracker a whole team can use: unlimited team members from the $29 Lite plan, with API, MCP and Looker Studio from $189.
ScrunchScrunch states its team terms plainly: 5 user licenses and Google SSO on the $250 Core plan, then API, MCP, Looker Studio and SAML or OIDC SSO on Enterprise.
HubSpot AEOHubSpot AEO puts prompt tracking, citations and competitor share of voice inside the CRM your marketing team may already use, with recommendations that draw on CRM data on Marketing Hub Pro and Enterprise.
Semrush AI VisibilitySemrush sells AI visibility two ways: a standalone toolkit at $99 a month per domain for 25 prompts tracked daily, or Semrush One, SEO plus AI visibility, from $199 a month for 50 prompts.
Ahrefs Brand RadarAhrefs Brand Radar comes with every paid Ahrefs plan: tracked AI prompts that can run on any of seven platforms, with a cadence you set per platform. At entry that is one platform: Lite's 150 checks a month cover 5 prompts run daily on one platform.
Side by side
Best-for, the standout strength, and the main limitation for each tool.
| Tool | Best for | Strength | Limitation | From |
|---|---|---|---|---|
| Prefer | Team program + the work | Five engines; GSC and Google Analytics from Starter | SSO on Enterprise; no API on Starter | From $24/mo; Growth $129/mo; free trial |
| Profound | When IT decides | SSO, SOC 2, API, unlimited seats | No published brand price | Free trial, then Enterprise (custom) |
| Peec AI | Unlimited users, budget | Unlimited users at $95 | 3 models per self-serve plan | From $95/mo |
| AthenaHQ | Integrations + free start | GA4, GSC, Looker, Slack, 8 CMSs | $295 step from free; API extra | Free, then $295/mo |
| AirOps | Content workflows + approvals | Approvals, unlimited users on Pro | No published prices | Starts free; paid prices not published |
| Otterly | Daily tracking, API from $189 | Unlimited members, daily, $29 | 15 prompts, 1 workspace at $29 | From $29/mo, free trial |
| Scrunch | Enterprise multi-brand | Google SSO and 5 licenses at $250 | 4 LLMs, 1 workspace on Core | From $250/mo |
| HubSpot AEO | Inside HubSpot CRM | AEO data inside the CRM | Three engines listed; 25 prompts | $50/mo ($45 annual), free trial |
| Semrush AI Visibility | SEO suite, per domain | Daily tracking, MCP from $199 | $99 per extra domain (standalone) | $99/mo per domain; Semrush One from $199/mo |
| Ahrefs Brand Radar | SEO suite, cadence you set | 7 platforms to pick from, cadence you set | 1 seat; extra users $40 to $80 | With Ahrefs plans from $129/mo |
What changed in 2026
This list looked different a year ago. These are the changes that moved it.
Its brands view showed Starter at $99 and Growth at $399 until at least 14 September 2026. By our rendered check on 23 September it showed a free Trial (50 prompts, run daily for 7 days, on ChatGPT, Gemini and Google AI Overviews) and a custom Enterprise plan. Today the only $99 and $399 on the page are agency prices.
A standalone AI Visibility toolkit at $99 a month per domain tracks 25 prompts daily (rendered 19 September 2026). Semrush One bundles SEO with AI visibility at $199, $299 or $549 a month for 50, 100 or 200 daily prompts (rendered 19 September 2026). A team picks between per-domain AI tracking and an SEO plan that includes it.
Our August record showed seven AI surfaces on every Scrunch plan. On 5 September 2026 the $250 Core plan listed four LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot), with Claude, Gemini and three more on custom Enterprise.
Peec's Enterprise plan listed up to 11 models on 1 September 2026, 12 on 8 September and 13 on 16 September; on 19 September the card still said up to 13 while its model list named 14. The self-serve plans still let you choose 3 from a menu of six, with each extra model at $30 to $140 a month.
Red flags
Every tool here demos well. These are the questions that separate them once the trial ends.
Ask what five people cost, not one. Ahrefs includes one seat per plan and charges $40 to $80 a month for each extra user; Prefer includes unlimited team members from Starter.
Profound, Peec AI and Prefer all list SSO on custom Enterprise plans. If IT needs SSO on day one, you are in a procurement cycle, so start it early.
Semrush's standalone toolkit prices AI visibility per domain, Otterly's Lite plan has one workspace, and Peec's Starter has one project. Count your brands and markets before you compare entry prices.
Without exports, a Looker Studio connector or an API, reports turn into screenshots. Profound's free Trial, for example, lists no history, exports or API.
A one-time or single-engine trial shows a score, not whether your team will use the software every week. Ask for a pilot on your real prompt set. It passes if every person who will use the software can log in on the plan you would buy, you can send one real report to where your team reads it (Looker Studio, Slack, a CSV or the API), and the prompts are yours, not a sample.
The basics
AEO software is the platform a team uses to run answer engine optimization as an ongoing program. It runs a fixed set of buyer questions through AI engines such as ChatGPT, Gemini, Perplexity and Google's AI Overviews on a schedule, records whether your brand is named and which sources are cited, and shares the results with the people who act on them.
What separates it from a one-off checker is the team layer: seats and roles, projects per brand or market, and connections to the places a team already works, such as Search Console, GA4, Slack, Looker Studio or an API. The terms below are how this page uses them.
AEO software is what a team buys when answer engine optimization stops being a one-off check and becomes a program: a shared prompt set, several people reading it, reports going somewhere, and someone acting on them. This page compares ten AEO platforms on that job: seats, projects, integrations, API and SSO. Prefer ranks first for a team that reads the numbers and ships the fixes, from $24 a month. For the same vendors ranked on tracking depth and on the work that wins citations, read our best AEO tools list.
What we did, and did not do. We read each vendor’s pricing page in a rendered browser between 5 and 19 September 2026 (the date sits on every entry), read public docs for integrations, and counted what four AI engines said in our September 2026 AI answer study. We have not used the rival tools ourselves. Prefer is our product and sits first, the same move HubSpot makes on its own “best AEO software” page, which ranks HubSpot AEO first. The difference we offer is the disclosure, the dates, and a line in every rival entry saying where it beats Prefer.
On 13 September 2026 we asked ChatGPT, Claude, Gemini and Perplexity two questions through their APIs, with web search on, three times each: “What are the best AEO tools?” and “Best AEO (answer engine optimization) platforms”. That is 24 answers. We then read every answer for the features a team lives with.
None of the 24 answers mentioned Slack or Looker Studio. Three mentioned Google Search Console, and four said anything about how often a tool runs (one “daily”, three “real-time”). What the answers did raise was white-label reports (12 of 24), SOC 2 compliance (7), seat or user limits (3), an API (3), roles or permissions (3) and SSO (2).
So the engines answer as if the buyer were an agency or a procurement team. The in-house team that will open the software every week gets almost nothing about seats, reporting or cadence. That gap is why this page exists.
HubSpot AEO and Profound were named in all 12 answers to both questions. Beyond those two, the lists moved with the wording. AthenaHQ went from 2 of 12 “tools” answers to 8 of 12 “platforms” answers, Conductor from 2 to 7, and Peec AI from 6 to 11. LLM Pulse went from 6 to 0, and Geoptie from 9 to 4.
Two runs of the same question shared, on average, 63% of the tools named across both. A “tools” answer and a “platforms” answer from the same engine shared 41%. The word you use moves the list more than asking again does. One Claude answer to the platforms question said that for enterprise-scale needs, Profound or Conductor are the most frequently recommended. If you build a shortlist by asking an assistant, ask both ways and ask twice; our note on whether AI answers change when asked twice has the full repeat data.
The first table is what a team gets on each platform’s entry plan. The second is the lowest plan where each vendor’s own page or docs list an integration. “Not checked” means our dated notes do not cover it, not that the feature is missing. Prices in US dollars unless marked.
| Platform | Entry plan | Prompts | Seats | Projects |
|---|---|---|---|---|
| Prefer (ours) | Starter, $24/mo | 30 | Unlimited | 1 |
| Profound | Enterprise, custom (free Trial) | Custom | Unlimited | Not checked |
| Peec AI | Starter, $95/mo | 50, on 3 models | Unlimited | 1 |
| AthenaHQ | Essential, free; Starter, $295/mo | 300 or 3,600 credits | Unlimited (roles on Starter) | Not checked |
| AirOps | Solo, free to start | Not checked | 1 (unlimited on Pro) | 1 brand kit |
| Otterly | Lite, $29/mo | 15 | Unlimited | 1 workspace |
| Scrunch | Core, $250/mo | 125 | 5 licenses | 1 brand workspace |
| HubSpot AEO | Standalone, $50/mo | 25 | Not checked | 1 brand per $50 plan |
| Semrush | Standalone, $99/mo per domain (or Semrush One, $199/mo) | 25 (50 on Semrush One) | Not checked | 1 domain |
| Ahrefs Brand Radar | Lite, $129/mo | 5 | 1 (+$40 per user) | Not checked |
| Platform | Search Console, Google Analytics | Looker Studio or BI | API, MCP | SSO |
|---|---|---|---|---|
| Prefer (ours) | Starter | Not in the plan list | API and MCP on Growth | Enterprise |
| Profound | GA4 extension for agent analytics (docs) | Tableau connector (docs) | API on Enterprise; MCP (docs) | Enterprise, with SOC 2 |
| Peec AI | Not checked | Advanced, $495 | API on Enterprise; MCP (docs) | Enterprise |
| AthenaHQ | GA4 and GSC (docs) | Looker Studio (docs) | API a paid add-on on Starter, included on Enterprise | Enterprise |
| AirOps | GSC and GA4 | Custom dashboards on Enterprise | MCP connectors on every tier | Enterprise |
| Otterly | Not checked | Standard, $189 | Standard, $189 | Enterprise, from $1,000 |
| Scrunch | GA4 AI referrals | Enterprise | Enterprise (API, MCP, CLI) | Google SSO on Core; SAML or OIDC on Enterprise |
| Semrush | Not checked | Not checked | MCP on Semrush One Starter, $199 (and SEO Classic Pro, $139); API data integration on Advanced, $549 | Enterprise, with team governance and audit logs |
HubSpot AEO and Ahrefs follow their suites’ plans for integrations and access; we did not check those terms for this page. On Slack, Prefer (Slack and real-time alerts from Growth) and AthenaHQ (scheduled PDF reports to Slack, plus a Slack bot on Enterprise) list it; we did not check Slack for the others.
A worked example, because seats change the price more than the sticker suggests. This is the cheapest plan on each platform that lets five people log in, plus AthenaHQ’s first paid plan, with what each tracks, as checked in September 2026:
Prefer seats a whole team from its $24 Starter plan, because every Prefer plan includes unlimited team members. Only AthenaHQ’s free plan seats five for less. What Starter buys at its price is 30 prompts per model on all five engines, 1 project and 15 AI articles a month. Profound (Enterprise quote only), AirOps (no published prices) and Semrush and HubSpot AEO (seat terms not verified) are left out. For full price ladders, see our AI visibility tool pricing index, and for the category-wide answer, how much AI visibility tools cost.
Prefer is our product, so weigh this entry accordingly. Every plan tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and connects Search Console and Google Analytics. Team members are unlimited on every plan, and projects grow by plan: Starter at $24/mo is 1 project; Growth at $129/mo is 3 projects, with API and MCP access, reports and multiple languages; Scale at $399/mo is 10 projects, with white-labelled reports and a dedicated success manager. Every plan includes AI articles each month (15, 75 and 225), so the team that reads the report can act in the same place. Enterprise adds SSO and roles, warehouse sync, and every other AI model you need, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek and Qwen. Agencies get a separate track: $99/mo plus $299/mo per active client, with unlimited team seats and white-label reports. The trial runs 7 days with no card, and if nobody on your team has the hours, Prefer Managed does the work for you.
Where it falls short: no API or MCP on Starter, no Looker Studio connector in the plan list, and SSO and Claude only on Enterprise.
Profound’s Enterprise plan is the most complete governance package we found on a public pricing page: daily tracking on up to 9 answer engines, all-time history, CSV and JSON exports, an API, SSO/SAML, SOC 2 compliance and unlimited seats (rendered 18 September 2026). Its docs add roles and custom roles, SCIM directory sync, activity logs, a Tableau connector for its API, and CMS connections including WordPress, Contentful and Adobe Experience Manager (docs index read 19 September 2026). The catch for a team is the route in: no published brand price, and a free Trial of 50 prompts, run daily for 7 days, on ChatGPT, Gemini and Google AI Overviews, with no history, exports or API. See how much Profound costs.
Where it beats Prefer: security and identity controls you can hand to IT, and Claude among its tracked engines.
Every self-serve Peec plan includes unlimited users and daily tracking: Starter at $95 (50 prompts, 1 project), Pro at $245 (150 prompts, 2 projects) and Advanced at $495 (350 prompts, 5 projects, multi-country, Looker Studio). Each plan tracks 3 models you choose, and extra models cost $30, $70 or $140 a month by plan. Enterprise adds up to 13 models, unlimited projects, the API and SSO (rendered 16 and 19 September 2026); Peec’s docs also describe an MCP server. See how much Peec AI costs.
Where it beats Prefer: a Looker Studio connector on its Advanced plan, and multi-country tracking listed as a plan feature.
AthenaHQ’s docs cover both directions: GA4, Search Console and Google Ads in; Looker Studio, scheduled PDF reports to Slack and, on Enterprise, a Slack bot out; and publishing to Shopify, Webflow, Wix, Framer, WordPress, Payload, Sanity and Contentful (read 19 September 2026). The free Essential plan lists unlimited members, and the $295 Starter and Enterprise list unlimited seats with role-based access (rendered 6 September 2026). Starter covers 11 models on 3,600 credits (rendered 16 and 19 September 2026); API access is a paid add-on there with no published price, and the Enterprise plan lists it as included.
Where it beats Prefer: a free plan the whole team can join, a Looker Studio connector, and Claude on a self-serve plan.
AirOps treats AEO as content operations. Its pricing page lists Human Review & Approvals, Playbooks & Workflows and MCP connectors on every tier, unlimited users on Pro and Enterprise, and SSO on Enterprise (rendered 5 September 2026). It publishes to WordPress, Webflow and Notion, and connects Search Console and GA4. Solo is a single user with ChatGPT-only insights; Pro covers 7+ answer engines. No dollar prices appear on the page.
Where it beats Prefer: an approval step between draft and publish, and a deeper content workflow engine; our AirOps review rated its execution layer the deepest in the set we reviewed.
Otterly’s Lite plan is $29 a month for 15 prompts, 1 workspace, unlimited team members and daily tracking (rendered 16 and 19 September 2026). Standard at $189 adds unlimited workspaces, API and MCP access and a Looker Studio connector; Enterprise, from $1,000 a month, adds SSO. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, Gemini and AI Mode as paid add-ons.
Where it beats Prefer: unlimited members from $29, and a Looker Studio connector on its published $189 plan.
Scrunch’s $250 Core plan states the team terms plainly: 125 prompts, 1 brand workspace, 5 user licenses, Google SSO and 5 site audits a month, on four LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot). Enterprise adds nine LLMs, custom workspaces and licenses, API access, MCP, Looker Studio, a Query API, a CLI and SAML or OIDC SSO (rendered 5, 16 and 19 September 2026). Its agent-traffic analytics read AI crawler hits from your CDN logs.
Where it beats Prefer: SSO on a published plan, and enterprise multi-brand workspaces with API, MCP and a CLI.
HubSpot AEO tracks prompts, citations, sentiment and competitor share of voice on ChatGPT, Gemini and Perplexity, with prioritized recommendations. The product page labels it beta and prices it at $50 a month, or $45 a month billed annually, for 25 prompts, with a free trial on the same 25 prompts and no card; each extra brand is another $50 plan (rendered 19 September 2026). It works without HubSpot’s CMS, and on Marketing Hub Pro and Enterprise it uses your CRM data for more specific recommendations. Extra prompts can be bought at any time; the page does not show their price. See HubSpot AEO alternatives.
Where it beats Prefer: it lives in the CRM, beside your contacts, campaigns and content.
Semrush sells AI visibility two ways. The standalone toolkit is $99 a month per domain, for 25 prompts tracked daily on ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini by Semrush’s own plan comparison (rendered 19 September 2026), and each extra domain is another $99 subscription, per its FAQ (rendered 6 September 2026). Semrush One bundles SEO with AI visibility: Starter at $199 (50 prompts daily, MCP access), Pro+ at $299 (100) and Advanced at $549 (200, API data integration); Enterprise lists SSO, team governance and audit logs (rendered 19 September 2026). It sits beside Site Audit, Position Tracking and My Reports, so the SEO team keeps one login and one report builder. Semrush’s own knowledge base (read August 2026) describes checking a fix as a manual incognito-browser test. We did not verify its seat terms for the AI toolkit.
Where it beats Prefer: one vendor for SEO and AI visibility.
Brand Radar comes with every paid Ahrefs plan: tracked AI prompts that can run on any of seven platforms, Claude included, with a cadence you can set per platform to budget checks. At entry that means one platform: Lite at $129 includes 5 tracked prompts and 150 checks a month, which covers those 5 prompts daily on one platform; Claude uses 8 checks per update. Each plan includes one seat, and extra users cost $40, $60 or $80 a month by plan (rendered 8 September 2026). The AI Visibility Index, 455M+ monthly prompts for category research, is $199 a month per platform or $699 for all five (rendered 19 September 2026).
Where it beats Prefer: Claude among its tracked platforms, and the prompt index.
When we asked the same four engines what an agency should use to offer AEO to clients, 11 of 12 answers talked about client reporting or managing several clients, and 4 named Looker Studio. Agency plans are priced differently from brand plans: Prefer’s agency track is $99/mo plus $299/mo per active client, Peec’s agency plans run $245 to $795 a month on credits, and Profound’s Agency Growth is $99 a month plus $399 per client workspace (rendered 16 and 18 September 2026). The agency view covers Prefer’s white-label reports and pitch audits.
For a team that reads the numbers and ships the fixes, start with the free Prefer audit or compare Prefer’s plans. If IT decides, shortlist Profound. If many people need access on a small budget, shortlist Peec AI or Otterly. If you live in HubSpot, Semrush or Ahrefs, try their module first. And if a “best AEO software” list, this one included, ranks its own publisher first, check who wrote it: our note on whether you can trust AI tool ranking sites explains how. The wider category is covered in the best AI visibility tools roundup.
The questions buyers ask next.
AEO software runs your buyers' questions through AI engines on a schedule, records whether your brand is named and which sources are cited, and shares that with the team that acts on it. Prefer is AEO software of this kind: it runs your prompts on five AI engines and connects Search Console and Google Analytics. The team layer, meaning seats, projects and integrations, is what separates AEO software from a one-off checker.
See the AEO hub →They describe the same products, and Prefer is one of them. The difference is the question you ask. Our best AEO tools list ranks them on tracking and on the work that wins citations. This page compares them on how a team runs them: seats, projects and integrations.
See the best AEO tools →Prefer connects Search Console and Google Analytics from its Starter plan. AthenaHQ's docs list GA4 and Search Console connections, AirOps lists both, and Profound's docs list a GA4 extension for its agent analytics. Check the plan, since some connections sit on higher tiers.
Prefer lists API and MCP access from its Growth plan, and Otterly from its $189 Standard plan. Profound and Peec AI list an API on custom Enterprise plans, and Scrunch lists API access, a Query API and a CLI on Enterprise. AthenaHQ sells API access as a paid add-on on Starter and lists it as included on Enterprise. Semrush lists MCP access on Semrush One Starter ($199) and API data integration on Advanced ($549).
Start with the 10 to 50 questions your buyers actually ask, then grow toward 150 or more as you add competitors, engines and markets. Prefer Growth tracks 150 prompts on five engines; entry plans on this list run from 5 tracked prompts (Ahrefs Lite) to 125 (Scrunch Core).
How many prompts to track →Questions
Prefer is our pick for a marketing team that runs AEO as an ongoing program and wants tracking on five AI engines, Search Console and Google Analytics, unlimited team members and the content work in one workspace, from $24 a month (Slack arrives on Growth, $129). It is our product, so weigh that. Profound is the stronger pick when IT decides, with SSO/SAML, SOC 2, an API and unlimited seats on Enterprise. Peec AI is the pick for many users on a budget: unlimited users and daily tracking from $95/mo.
Prefer Starter seats a team of five, or any size, at $24 a month, because every Prefer plan includes unlimited team members; it tracks 30 prompts per model on five engines and drafts 15 AI articles a month. Only AthenaHQ's free plan seats five for less. The cheapest plan that seats five on each other platform, as checked in September 2026: AthenaHQ's free Essential plan (300 credits), Otterly Lite at $29 (15 prompts), LLM Pulse Starter at €49 (50 prompts), Peec AI Starter at $95 (50 prompts on 3 models), Scrunch Core at $250 (125 prompts, 5 licenses) and Ahrefs Lite plus four extra users at $289 (5 prompts, daily on one platform). AthenaHQ's first paid plan, Starter, is $295 (3,600 credits, 11 models), but its free plan already seats five. Profound quotes Enterprise only, AirOps publishes no prices, and we could not verify seat terms for Semrush or HubSpot AEO.
Prefer does: every Prefer plan includes unlimited team members, from Starter at $24 a month. On the pages we read in September 2026, these do too: Peec AI (every self-serve plan), Otterly (from the $29 Lite plan), AthenaHQ (unlimited members on the free plan, unlimited seats with role-based access on Starter), Profound (Trial and Enterprise) and LLM Pulse (every plan). AirOps lists unlimited users from its Pro plan. Scrunch's Core names 5 licenses and Ahrefs includes 1 seat per plan.
Scrunch includes Google SSO on its $250 Core plan and SAML or OIDC on Enterprise. Profound, Peec AI, Otterly, AthenaHQ, AirOps, Semrush and Prefer list SSO on Enterprise plans; Semrush's adds team governance and audit logs. Profound's pricing page also lists SOC 2 compliance, and its docs cover SCIM directory sync, custom roles and activity logs.
Yes. Prefer publishes both lists, and each answers a different question. The best AEO tools list ranks platforms on tracking depth and on the work that wins citations. This page compares AEO software on how a team runs it: seats, projects, integrations, API and SSO. They share vendors on purpose, so read both if you are building a shortlist.
On Enterprise. Every paid Prefer plan tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode; Prefer Enterprise adds every other AI model you need, such as Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek and Qwen. If you need Claude below an enterprise contract, AthenaHQ lists it on its $295 Starter plan and Ahrefs Brand Radar lists it among the seven platforms its tracked prompts can use, though Lite's 150 checks a month cover 5 prompts daily on one platform and a Claude update costs 8 checks.
References
How to choose
Prefer includes unlimited team members on every plan, Starter included. One or two people: most entry plans work. Five or more: check seats first. Otterly, Peec AI, AthenaHQ and Profound also list unlimited users; Scrunch's Core names 5 licenses; Ahrefs charges per extra user.
Then you are buying an Enterprise plan whichever vendor you choose. Profound's page lists SSO/SAML and SOC 2; Scrunch includes Google SSO at $250 and SAML on Enterprise; Peec AI and Prefer list SSO on Enterprise.
If it is Looker Studio, Otterly (from $189), Peec AI (Advanced) and AthenaHQ publish connectors. If it is Slack, Prefer (from Growth) and AthenaHQ (scheduled reports) send there. If it is HubSpot, HubSpot AEO keeps it in the CRM.
If an agency or an in-house content team already ships the fixes, a measure-first workspace is enough. If the same people read the numbers and write the pages, pick Prefer, AthenaHQ or AirOps, where the drafting sits in the same seat.
Keep going
See how answer engines describe your brand today, and where the openings are to outpace the competition.
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