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Yes. Prefer includes email alerts on Starter, and Slack plus real-time alerts on Growth and above. Slack alerts post when your visibility score changes, a competitor moves, or a tracked prompt produces a notable shift, starting with the next tracking run after you connect. Last updated 3 October 2026 Yes. Prefer sends alerts so your team hears about a change without logging in to check. Which channel you get depends on the plan: email on Starter, and Slack plus real-time alerts from Growth up.

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Alerts on each plan

Prefer includes email alerts on Starter and Slack plus real-time alerts on Growth and above. These come straight from the plan inclusions on /pricing. Alerts belong to ongoing tracking. The free audit runs once and returns a report, so it has nothing to alert on.

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What triggers a Slack alert

The Integrations docs list 3 kinds of change that post to your channel:
  • Your visibility score changes.
  • A competitor moves.
  • A tracked prompt produces a notable shift.
Every Prefer alert is tied to a tracking run, because a run is the unit of time Prefer measures in. Deltas across the app are labelled vs the previous run, and alerts start with the next tracking run after you connect. The docs do not publish custom thresholds or per-alert filters, so this page does not claim them; if you need a specific rule, ask the team before you buy.

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How to connect Slack in 5 steps

  1. Open Settings, then Integrations, in your Prefer workspace.
  2. Click Connect Slack on the Slack + real-time alerts card.
  3. Sign in to Slack and choose the workspace.
  4. Pick the channel where alerts should post.
  5. Test the connection. Prefer sends a test message to confirm the channel is reachable.
You can connect 1 Slack workspace per Prefer workspace and change the channel at any time from the same settings page.

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What to do when an alert fires

An alert tells you something moved. The cause sits in the answers, so verify before you react:
  • Open the prompt that moved and read the full answer from each engine.
  • Check the engine split, since a blended change often comes from 1 model.
  • Compare the cited sources with the previous run to see if a new page displaced you.
  • Create an Action in the Action Center if the shift holds over 2 runs.
The competitive analysis module shows the same competitor moves in its Updates tab, as a dated log you can scroll back through. To see where you stand before you set up alerts, run a free AI visibility audit.

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Frequently asked questions

No. Prefer’s Starter plan includes email alerts. Slack and real-time alerts start on Growth and are included on every tier above it, along with each agency client workspace.
No. Prefer allows one Slack workspace per Prefer workspace. You can change the target channel at any time from Settings, then Integrations.
No. The Prefer free audit is a single snapshot that runs once and returns a report. Alerts come with ongoing tracking on a paid plan, which keeps running your prompts and flags shifts in rankings and competitors.

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Also asked as

  • Can Prefer notify me in Slack about AI visibility changes?
  • Does Prefer have email alerts?
  • Will Prefer tell me when a competitor overtakes me in ChatGPT?

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