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Prefer Starter ($24/mo) suits a solo marketer with up to 30 prompts per model. Growth ($129/mo) adds 150 prompts, API and MCP access. Scale ($399/mo) suits brands in many markets. Agencies use the agency track; Prefer Managed runs the work for you. Last updated 3 October 2026

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Three questions that pick the plan

Most teams can choose a Prefer plan by answering three questions in order. The right Prefer plan is the smallest one that fits your prompt count, your number of brands and who will do the work.
  1. Are you tracking your own brand or clients’ brands? Clients means the agency track: $99 a month plus $299 per active client, with unlimited seats.
  2. Who will do the work? If nobody in-house will act on the findings, look at Prefer Managed at $2,500 a month, where Prefer’s team runs the program.
  3. How many prompts and brands? This picks the self-serve tier. Team members are unlimited on every plan, so team size never forces an upgrade.
For the third question, multiply your buyer questions by the countries you want them tracked in. That is your prompt count: you can track as many countries as you like, and each country a prompt runs in uses one slot. Limits are per model, so each prompt runs on all five engines. Then match it:

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The real gap between Starter and Growth

Starter is a full measurement plan with drafting. It tracks your prompts on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, finds content gaps, connects Search Console and drafts 15 articles a month, for one brand. Growth is the first Prefer plan with API and MCP access, reports and multiple languages, which is why it is the featured plan. It also drafts 75 articles a month instead of 15 and tracks 3 brands instead of 1. Scale is about volume and service: 500 prompts per model, 225 articles a month, 10 projects, white-labelled reports, personalised onboarding and a dedicated success manager.

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Two honest shortcuts

If you are unsure, trial first. Every paid plan starts with a 7-day free trial with no card, though tracked prompts are capped at 30 during it. The first 100 customers also keep their founding price for as long as they stay subscribed. Upgrades apply immediately, so starting smaller costs you nothing if you outgrow it in the first 30 days. If you want a written recommendation instead, run the free audit. It shows how many buyer questions in your category AI engines already answer, which is a good first estimate of the prompt set you need. Full details are on Prefer pricing.

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Frequently asked questions

No. Prefer gives Starter, Growth and Scale the same 5 engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity. The tiers differ on volume (prompts, articles, competitors, projects) and features, never on engine access.
Prefer Growth adds API access, MCP access, reports and multiple languages, plus more volume: 150 prompts per model instead of 30, 75 articles a month instead of 15, 10 competitors instead of 3, and 3 projects instead of 1. Team members are unlimited on both.
Pick Prefer Managed when nobody on your team owns AI search execution and you want a named strategist and Prefer’s team to do the work. If you have a person to run the work, a self-serve plan from $24/mo is the better fit.

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Also asked as

  • Should I choose Prefer Starter or Growth?
  • What is the difference between Prefer’s plans?
  • Is Prefer Growth worth it over Starter?

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