Skip to main content
Prefer Managed costs $2,500 a month, flat, with a 90-day initial term and then month to month. Prefer’s fee covers the platform, a named strategist, articles, technical SEO, backlinks, community answers and reporting. The only separately billed item is optional paid media you approve first. There is no setup fee. Last updated 3 October 2026

​
One flat fee, and what sits inside it

Prefer Managed is the done-for-you version of Prefer: a team runs your AI search program and the platform comes with it. Prefer Managed costs $2,500 a month, flat, and that fee covers the platform, the people and every listed deliverable. There is no setup fee and no bundle to decode. What the monthly fee includes, per the Prefer Managed page: You keep every asset produced, even if you leave.

​
Extras: media budget and one-time add-ons

Optional paid media or placements are the only separately billed item, typically $1,000 to $3,000 a month, always pre-approved. Beyond that, Prefer Managed lists fixed-price, fixed-scope add-ons you can buy alongside the program or on their own:
  • AI Visibility Score Audit: $750, one-time.
  • Competitor Displacement Sprint: $1,500, one-time.
  • AI Visibility Audit & Roadmap: $1,500, one-time. Credited to month 1 if signed within 30 days.

​
The term and the guarantee

Prefer Managed starts with a 90-day initial term, then runs month to month with no auto-renewal and no lock-in. The 90 days match the guarantee window: Prefer commits to a measurable lift in your AI-citation visibility on your own tracked prompts, against a day-zero baseline, within 90 days. If the lift is not there, the management fee stops and the work continues until it is. Prefer never promises a specific ranking or a #1 spot in ChatGPT.

​
How to decide between Managed and self-serve

  1. Check whether anyone in-house will own the work of acting on AI visibility findings. If yes, a self-serve plan from $24 a month is the cheaper route.
  2. Price your current content and outreach spend. Managed replaces some of it.
  3. Book the free strategy call from the Prefer Managed page; it is free and needs no card.
To see your baseline before that call, run the free audit. The guarantee terms are on the guarantee page.

​
Frequently asked questions

Prefer describes the current Managed price as a founding-customer rate, locked for 12 months. After the 90-day initial term the engagement runs month to month.
Prefer quotes some work separately: a dedicated PR campaign, an original research study, extra markets or more brands. Optional paid media or placements are billed separately too, and only run once you approve them.
It depends on your rates. Prefer’s self-serve plans start at $24/mo, but the content still needs a person to edit and publish it. Price that time with the Prefer cost calculator, then compare with Managed’s $2,500/mo, where people do the editing, publishing and outreach.

​
Also asked as

  • What is the price of Prefer’s done-for-you service?
  • How much does Prefer charge to run AI search for me?
  • Are there extra fees on Prefer Managed?

​
Sources