Skip to main content
Prefer Managed guarantees a measurable lift in your AI-citation visibility within 90 days, measured on your own tracked prompts against a day-zero baseline set on the first call. If Prefer misses it, the management fee stops and the team keeps working until the lift is hit. It never promises a specific ranking. Last updated 3 October 2026

​
The guarantee in one sentence

Prefer puts the full wording on a dedicated page so there is nothing to interpret later. Prefer Managed promises a measurable lift in your AI-citation visibility within 90 days, on your own tracked prompts, against a day-zero baseline; miss it and the management fee stops while the work continues. The snapshot of Prefer’s facts states it the same way: “A measurable lift in AI-citation visibility on your tracked prompts vs a day-zero baseline within 90 days, or we work at no management fee until you hit it.”

​
The five terms, defined

The baseline step is what makes the promise testable. On the first call you agree the tracked prompts, the real questions your buyers ask AI engines. Prefer runs them before work starts and records whether you are mentioned, whether your pages are cited, and who wins instead. The 90-day measurement is scored against that reading, on the same prompts.

​
What the guarantee does not cover

Prefer never promises a specific ranking, a #1 recommendation or a guaranteed placement in any AI answer. Answers from ChatGPT, Gemini, Perplexity and Google’s AI features vary run to run, so a vendor promising a fixed spot is promising something it cannot control. Three more limits are worth knowing:
  1. It is not a refund. The remedy is unpaid work, not money returned.
  2. It covers Prefer Managed only. Starter, Growth, Scale and the agency track carry no guarantee; Prefer’s pricing page leads with the card-free trial instead.
  3. It is measured on your tracked prompts. Questions outside the agreed set do not count for or against it.

​
How to check it yourself

  1. Run the free audit before your first call to see a rough starting point.
  2. Agree the prompt set in writing on the first call, so the baseline is fixed.
  3. Compare the day-90 report with the day-zero reading on the same prompts.
Read the full wording on the guarantee page, and what the program includes on Prefer Managed.

​
Frequently asked questions

No. Prefer’s remedy is more work, not money back: if the agreed lift is missing at day 90, the management fee stops and the team keeps going until the lift is hit. You keep platform access and every deliverable throughout.
No. Prefer’s 90-day guarantee belongs to Prefer Managed only. The self-serve plans (Starter, Growth, Scale) have no guarantee or money-back offer; their risk reversal is a 7-day free trial with no card.
Because nobody can promise that honestly. Prefer’s own guarantee page explains that AI answers are probabilistic, and the same question can return a different shortlist run to run. What can be measured and promised is movement on a fixed prompt set.

​
Also asked as

  • Does Prefer guarantee results?
  • What happens if Prefer Managed does not improve my AI visibility?
  • Is there a money-back guarantee on Prefer?

​
Sources