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Prefer annual billing is one invoice for 12 months, paid up front: $228 on Starter, $1,236 on Growth and $3,828 on Scale. Prefer shows that invoice divided by 12 when the toggle is set to annual. The saving differs a little per tier and is at most 20%. Last updated 3 October 2026

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Annual is one invoice, not a percentage off

Prefer prices annual plans as a fixed yearly invoice. On Prefer, annual billing means one payment for 12 months, and the per-month figure on the pricing toggle is simply that invoice divided by 12. Nothing is recomputed from a discount rate, so the number you see is what the card is charged. The saving per tier comes out at about 20.8% on Starter, 20.2% on Growth and 20.1% on Scale. Prefer rounds that to “up to 20%” in its headline copy.

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What annual does and does not cover

Annual billing applies to the three self-serve brand plans. Three things sit outside it:
  • Agency plans are monthly only. The agency base and the per-client fee have no annual price, so an agency’s bill moves month to month with its active clients.
  • Enterprise is quoted. Billing terms for Enterprise are set with the Prefer team.
  • Prefer Managed has its own term. Managed runs a 90-day initial term, then month to month, at a flat monthly fee.
Plan limits do not change with the billing period: an annual Growth plan includes exactly the same prompts, articles, competitors and projects as a monthly one. You pay less, you commit for longer, and nothing else moves. A worked example makes the trade concrete. A team on Growth that pays monthly sends $129 twelve times. The same team on annual pays $1,236 once and gets the same workspace, unlimited team members and the same 150 tracked prompts for the year.

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Should you pay annually?

Annual makes sense when you already know the tier fits. Use this check before you commit:
  1. Start on monthly or the free trial and run tracking for at least one billing cycle.
  2. Count how close you got to the prompt limit. If you kept hitting it, size up first, then go annual.
  3. Compare the saving with the flexibility you give up. On Growth the annual invoice saves $312 over 12 monthly payments.
  4. Confirm the price you lock in. Under the Prefer terms, a price change applies from your next billing cycle, never retroactively.
Prices are listed in US dollars, and checkout through Dodo Payments shows your local currency and tax. See the toggle on Prefer pricing, or check how Prefer compares on our AI visibility tool pricing index. To see your starting point first, run the free audit.

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Frequently asked questions

No. Prefer sets each annual invoice as a round figure, so the saving works out slightly differently per tier. The largest saving across the three self-serve plans is 20%.
Not today. Prefer’s agency track ($99/mo base plus $299 per active client) is billed monthly only, and the docs state there is no annual agency plan.
Prefer documents that upgrades apply immediately and downgrades take effect at the next renewal, with changes made in the billing portal. It does not document a separate monthly-to-annual switch, so ask the Prefer team at support@tryprefer.com before you change billing period mid-cycle.

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Also asked as

  • Is Prefer cheaper if I pay yearly?
  • How much do I save with Prefer annual billing?
  • Does Prefer offer annual plans for agencies?

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