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Prefer’s agency pricing is a flat $99 a month base plus $299 a month for each active client. Each client gets a Growth-level workspace, seats are unlimited and white-label reports are included. Pause a client and its fee stops. Agency billing is monthly only and is set up with the Prefer team. Last updated 3 October 2026

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The formula: one base, one fee per active client

Prefer’s agency track has no tiers to outgrow. Your monthly Prefer agency bill is $99 plus $299 for every client you are actively working. The base buys the agency console; each client fee buys that client a Growth-level workspace with its own prompts, competitors and reports. The 8-client row matches the worked example in the Prefer docs, and across 12 months it is simply that monthly total times 12, since there is no annual agency discount. Pause one of those clients and the bill drops by $299 from the next cycle.

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What the base fee buys

The agency base covers the things every agency needs once, whatever its client count:
  • All clients in one dashboard, so you switch between client workspaces in one console.
  • Unlimited team seats, never metered.
  • White-label reports, with no per-report fee.
  • Consolidated billing: one invoice instead of a subscription per client.
  • 10 free pitch audits / month to win new business before a prospect pays.

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Pausing, adding and scaling up

Adding a client takes four steps in the Prefer agency console, per the Prefer docs checked on 3 October 2026:
  1. Open the agency console and go to the client list.
  2. Add the client with its name and website.
  3. Set the client’s tracked prompts, competitors and engines. The new workspace inherits Growth limits automatically.
  4. Invite the client to view their own dashboard, if you want them to. You control what they can see.
Pausing works in three steps: find the client, choose Pause workspace from the client menu, and choose Resume workspace when you are ready again. Pausing a client stops its tracking right away and ends that client’s billing with the current cycle, while its data and settings are kept for when you resume. That makes seasonal or project-based clients cheap to carry. Two limits to plan around. First, agency billing is monthly only, with no annual agency price. Second, there is no self-serve way to buy extra capacity for one client; a client that needs more than a Growth workspace is a conversation about Agency Enterprise, which adds volume per-client pricing, SSO/SAML, full API and MCP access, and white-glove off-page resale. For how agencies use the product day to day, see Prefer for agencies. The free AI visibility audit is a quick way to show a prospect their gap before you pitch.

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Frequently asked questions

No. Prefer sets up the agency track with you rather than selling it through self-serve checkout. Use Talk to sales on the agency tab of the pricing page, and the team sizes it against the number of clients you report on.
Each active client on Prefer gets a full Growth-level workspace: 150 tracked prompts, all 5 engines, 75 AI articles a month, the prioritized action engine, 10 tracked competitors and Slack alerts.
No. Prefer keeps seats unlimited on the agency track, so adding a strategist or a reporting analyst never changes the bill. Only the base and the number of active clients do.

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Also asked as

  • How much does Prefer cost for an agency?
  • Does Prefer charge per client?
  • Is there an agency plan for Prefer?

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