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Yes. Prefer offers full white-label on the agency track ($99/mo base plus $299/mo per client) and on the Scale plan: reports, the client’s view of the app and report emails carry your logo and colours, with Prefer’s branding removed. A custom domain comes with the Enterprise tiers. Last updated 3 October 2026

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What Prefer white-labels

Prefer white-label removes Prefer’s branding from everything your client sees: the reports, their view of the app and the report emails. Your logo and colours take its place. It is included on the agency track and on the Scale brand plan, and a custom domain comes with the Enterprise tiers.

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It is part of the agency track

Prefer includes white-label reports in the Agency base plan, with no per-report fees. The agency track is built for marketing agencies that report AI search visibility to several clients. It costs a flat base fee of $99 a month plus a charge per active client, and white-label reporting sits inside the base, next to the other agency features:
  • All clients in one dashboard.
  • Unlimited team seats.
  • White-label reports, with no per-report fees.
  • Consolidated billing, one invoice instead of one subscription per client.
  • 10 free pitch audits / month, to win new business before a client pays.
Current figures for the base and per-client fee live on the pricing page under “For agencies”. The agency track is set up with the Prefer team rather than bought online.

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What the report contains

A white-label report draws on the same data each client workspace collects. Each active client gets a full Growth-level workspace, so the numbers come from that client’s own tracked prompts, competitors and engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. The report uses the 5 metrics Prefer reports everywhere: Visibility Score, Share of Voice, Citation Share, Avg Position and Sentiment, across all 5 engines. Because every client workspace runs on the same engines and metric definitions, a report for one client is directly comparable with a report for another. That matters when you present a portfolio view to a leadership team, or when a client asks how they stack up.

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2 ways to put data in front of clients

  1. Send a branded report. Generate it from the agency console as a PDF, share link, CSV or slides, or schedule report emails to go out under your agency’s name.
  2. Give the client a login. Invite them into the app to view their own dashboard and choose what they can see. Seats are unlimited, so this never changes your bill.
Many agencies use both: the report for the monthly review, the login for the client who likes to check in between.

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White-label on the brand plans

On the brand track, Prefer’s Scale plan includes white-labelled reports, and Enterprise adds a custom domain. Starter and Growth handle reporting through exports: the integrations docs say Growth and above can export dashboards, reports and raw metrics as CSV or PDF, and Growth includes API and MCP access if you want to build reports in your own tools. If you are an agency and want to see the reporting on a real prospect first, the free pitch audits are the place to start. If you are not yet sure which track fits, Prefer’s rule of thumb is simple: choose Agency if you report on visibility for clients, and Brand if you track your own product. Read more on the agencies page, or run a free audit on a client’s site.

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Frequently asked questions

No. Prefer includes white-label reports in the Agency base with no per-report fees. You pay the Agency base plus a fee for each active client, and the reporting is part of that.
Yes, on Scale. Prefer’s Scale plan includes white-labelled reports with Prefer’s branding removed, and Enterprise adds a custom domain. Starter and Growth export dashboards and reports as CSV or PDF (Growth and up).
Yes. In Prefer you invite a client into the app and set what they can see, scoped to their own workspace, with your branding in place of Prefer’s. Seats are unlimited on the agency track, so client logins do not raise your bill.
Yes, on the Enterprise tiers. Prefer Enterprise and Agency Enterprise include a custom domain, so clients see your domain as well as your brand. On the agency base and Scale, everything else is white-labelled.

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Also asked as

  • Can I brand Prefer reports with my agency’s logo?
  • Does Prefer charge per white-label report?
  • Can I send Prefer reports to clients under my own brand?

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