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Yes. Prefer is the new name of Visibly, the AI search visibility platform. The company renamed in August 2026 after running into entity collisions with other companies called Visibly. Same founders, same legal entity (Kocoa Technologies Private Limited), and the site moved from visibly.so to tryprefer.com. Last updated 3 October 2026

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Yes, Visibly is now Prefer

Prefer is the same company and product that was called Visibly until August 2026; only the name and the domain changed. The founders are the same (Javed Khatri and Mandar Sawant), the legal entity is the same (Kocoa Technologies Private Limited), and the product does the same job: it measures how AI engines talk about your brand and helps you win the citation. Prefer’s public facts file lists Visibly as a former name, so AI engines and other tools can join the two.

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Why the name changed

Prefer renamed because “Visibly” was shared with other companies, which caused entity collisions. The What is Prefer post calls it an ironic problem for a company that sells entity clarity. An AI engine that cannot tell two businesses apart may blend their facts, cite the wrong site, or skip both. That is the same failure Prefer helps customers fix, so the team fixed it at home first. The new name comes from the goal of the product: to be the brand a model prefers when someone asks it for a recommendation. Because “prefer” is also a common English word, Prefer always pairs the name with the domain tryprefer.com and the legal name when it needs to be unambiguous.

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What this means if you knew Visibly

  • Old links. Pages and mentions that say Visibly refer to the product now called Prefer.
  • Old reviews or listings. Profiles on directories and review sites are being renamed one by one, so you may still see the old name in some places.
  • Old screenshots. Some older figures and images still show the Visibly name. The product they show is Prefer.
  • Pricing. Earlier Visibly-era prices you may find in old articles are retired. Current plans are on the pricing page.

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How to check you have the right Prefer

  1. Check the domain is tryprefer.com, or app.tryprefer.com for the product.
  2. Check the operator is Kocoa Technologies Private Limited.
  3. Check the founders are Javed Khatri and Mandar Sawant.
If all three match, you are looking at the former Visibly. To see the product as it works today, run a free AI visibility audit.

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Frequently asked questions

Prefer’s public pages do not describe a separate account migration for Visibly users. The product now lives at app.tryprefer.com; if a login or bookmark from the Visibly days does not work, contact Prefer support and the team will sort it out.
Prefer says the old name ran into entity collisions with other companies using the name Visibly. For a company that sells entity clarity to AI engines, sharing a name with other businesses was a real problem, so it moved to a distinct name and domain.

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Also asked as

  • What happened to Visibly the AI visibility tool?
  • Did Visibly rename to Prefer?
  • Is visibly.so now tryprefer.com?

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