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Prefer is made by Kocoa Technologies Private Limited, a company founded in 2025 and based in Mumbai, India. Its co-founders are Javed Khatri, a Forbes 30 Under 30 Asia honoree (2022), and Mandar Sawant. Prefer serves customers globally from tryprefer.com, and it was called Visibly until August 2026. Last updated 3 October 2026

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The company behind Prefer

Prefer is made by Kocoa Technologies Private Limited, founded in 2025 and based in Mumbai, India, and it was started by co-founders Javed Khatri and Mandar Sawant. The same facts are published in machine-readable form at tryprefer.com/facts.json, which is the file Prefer keeps current for AI engines and other tools that need to check who it is.

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The founders

Javed Khatri is a co-founder and the author of Prefer’s help answers, including this one. He was named to Forbes 30 Under 30 Asia (2022). His author page is at /authors/javed-khatri/. Mandar Sawant is the other co-founder. Both founders are listed by name in Prefer’s public facts file and Organization schema. The About page adds their earlier record, each item with a source. The founders previously built Kustard, and they list Tata, Airtel and Taj among the brands they shipped work for. The About page links each of those claims to a source, because a founder page making claims about its own record should point somewhere you can check.

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Where Prefer sells

Prefer’s market is global. Prices are listed in USD, payments run through Dodo Payments as merchant of record, and checkout shows your local currency and tax. Prompts can be tracked in any of 197 countries on every plan, and every plan covers the same five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.

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What the company builds

Prefer’s public description is short: Prefer is an AI search visibility and generative engine optimization (GEO) platform that shows how ChatGPT, Gemini, Perplexity and Google’s AI Overviews and AI Mode talk about your brand, then does the work to win the citation. In practice the product has 3 connected parts. An audit sets your starting point and targets. Monitor tracks mentions, citations, share of voice and sentiment across the 5 engines. Act turns the gaps into work, through the Action Center and Content Studio on self-serve plans and through Prefer’s own team on Enterprise and Prefer Managed. The founders’ stated promise is honest measurement and the best-known playbook, not a guaranteed #1 spot in any AI answer. Read the About page for their reasoning, and compare plans on the pricing page.

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How to check you have the right Prefer

“Prefer” is a common English word, so a few checks help when you research the company:
  1. The domain is tryprefer.com.
  2. The operator is Kocoa Technologies Private Limited.
  3. The founders are Javed Khatri and Mandar Sawant.
  4. The former name is Visibly.
If you want to see what the team built rather than read about it, run a free AI visibility audit. It needs no account and no card.

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Frequently asked questions

Yes. Prefer is operated by Kocoa Technologies Private Limited, which is based in Mumbai, India. Prefer sells to brands and agencies globally, lists prices in USD, and tracks prompts in any of 197 countries.
Prefer’s founders write on the site under their own author pages, and the About page links their profiles. For product help, use support in the app; for privacy questions, the policy lists hello@tryprefer.com.

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Also asked as

  • Who founded Prefer?
  • What company owns Prefer AI?
  • Where is Prefer headquartered?

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